In recent years, China's liquor market has been attracting much attention, and with the approach of the Mid-Autumn Festival and National Day, the phenomenon of high-end liquor has been widespread. Many liquor brands have raised prices one after another, but in the eyes of dealers, the sales of high-end liquor are not satisfactory.
Well-known brands such as Moutai, Luzhou Laojiao, and Wuliangye have successively announced price increases, among which Luzhou Laojiao even announced that it would stop taking orders, which has become the focus of widespread attention. There are various reasons for price increases, and from the manufacturer's point of view, it may be to cope with costs** or to maintain the high-end image of the brand. However, high-end liquor distributors said that even if manufacturers raise prices, the overall sales situation is not optimistic.
Judging from the feedback from dealers, it is more difficult to sell high-end liquor before the holiday. Some dealers said that stocking up in advance is not the same as the sales are booming, and the second-tier brands of Luzhou Laojiao products and Wuliangye are more popular. The dealers of some typical liquor stores felt more deeply, and they said that the sales of high-end liquor were far less than expected, and some liquor with 1,000 yuan ** even "could not be sold". The plight of high-end liquor is once again highlighted, whether it is a supermarket or an offline tobacco hotel, which reflects the cautious attitude of customers towards the first-class liquor.
In this case, what measures did the dealer take? Some dealers said that although manufacturers raised prices, they did not follow the price increase, but chose to promote the sales of low-end products with more moderate **. Especially for wedding wines, products under 300 yuan are more popular, and manufacturers have to find a balance between demand and demand. This phenomenon also confirms the market's preference for low-end products.
Affected by the economic situation and consumption habits, consumers' purchase decisions are more inclined to products with higher cost performance; The market positioning of high-end liquor may deviate from the actual demand, and many consumers prefer low-end products with high cost performance. For high-end liquor, whether it is in line with the laws of the market, and how to maintain sales while improving the product is a problem that needs to be seriously considered.
In the context of the overall recovery of the liquor market, will the price increase lead to sales growth? For manufacturers, how to balance the relationship between price increase and sales volume, so that the product is more in line with market demand? Behind the collective price increase of high-end liquor before the holiday, it has triggered a decline in consumers' desire to buy. It is hoped that manufacturers can adjust their product strategies through market research and actual sales data to meet the needs of consumers and achieve the growth of high-end liquor sales.