2024 "New Audiovisual Scene and ** City" ForumIt will focus on technological change and the tide of the times, and focus on the integrated development brought by digital new audio-visualNew thinkingNew skillstechnologyNew business formatNew spacewith8 bitsGovernment, enterprise, industry and academia have opened the collision and exchange of culture, art, and science and technology".Exploration of the construction of "first-class urban system" in the era of artificial intelligenceCable
Spatial Computing & MR (Mixed Reality).
How to use it in the field of culture, business and tourism
**Digital and real reconstruction and immersion creation of tourism space from the perspective of the city
Simulation rehearsal and solutions for immersive audio-visual new scenes
Digital Space Exploration - Motivation, Practice and Vision
Digital Media and Urban Renewal
New vision, new media, new kinetic energy
Digital placemaking
The event is free and open to the public, and how to participate is shown at the end of this article
Presiding officer. 
Zhang Gedong
Professor of the School of Animation and Digital Arts, Communication University of China, former vice dean, master's tutor of digital arts, director of the Digital Visual Design and Presentation Professional Committee of the China Film and Television Technology Society, director of the Film and Television Society of China Colleges and Universities, and executive vice chairman of the Digital Art and Animation Professional Committee of the Film and Television Society of China Colleges and Universities.
Keynote Speech Session 1
Theme: Cities
Time: 13:30-14:50
Academic hosting.
Sun Bin
Deputy Dean of the School of Drama, Film and Television of Communication University of China, Director of the Future Image Research Center, Associate Professor, Master's Tutor, Young Top-notch Talent of Communication University of China, Deputy Director of the Digital Visual Design and Presentation Committee of the China Film and Television Technology Society, and Director of the Beijing Film and Television Art Society.
Share the guests. Digital Media and Urban Renewal
Cai Xinyuan
Dr. Cai Xinyuan, Professor, Doctoral Supervisor, is currently the Deputy Dean of the School of Architecture and Urban Planning of Huazhong University of Science and Technology, the Director of the Key Laboratory of Light and Shadow Interactive Service Technology of the Ministry of Culture and Tourism, the Director of the Hubei Provincial Engineering Research Center for Digital Light and Shadow Technology, a member of the Animation and Digital Teaching Steering Committee of the Ministry of Education, and a national distinguished expert of the Organization Department of the CPC Central Committee.
He has long been engaged in teaching and research in the fields of digital art theory and education, digital light and shadow art environment and landscape, artificial intelligence art and design. He has presided over more than 20 scientific research projects such as major projects for the development of national cultural industries and key projects of national social science and art; And has completed the 70th anniversary of the National Day "Shining Hubei" float, Wuhan Yangtze River light show and many other national, provincial and municipal major cultural and technological integration projects.
**City viewThe digital and real reconstruction and immersion creation of cultural tourism space
Bu Xiting
Deputy Dean of the Institute of Cultural Development of Communication University of China, Vice Chairman of the Cross-Strait Cultural and Creative Industry University Research Alliance, Vice Chairman of the Immersive Culture Committee of the Chinese Cultural Center Association, Deputy Director of the Digital Visual Design and Presentation Committee of the China Film and Television Technology Society, Final Judge of the "Great Wall Award - Good Brand of Cultural Tourism" Case Collection Competition, Senior Consultant of the Smart Tourism Immersive Professional Committee of the China Culture and Entertainment Industry Association, and Expert of the China Economic Media Think Tank of China Business Daily.
Digital placemaking
Chang Zhigang
*Executive Deputy Director, Professor, Doctoral Supervisor, Advanced Innovation Center for Visual Arts, Academy of Fine Arts; Vice President of Beijing Lighting Society; Chairman of MAB18 International ** Architecture Biennale; Director of the Engineering and Technical Committee of the China Lighting Society; Director of the Visual and Color Research Center of the Beijing Urban Planning Society; Member of Chinese Artists Association; Chief Scientist of the Smart City Joint Laboratory of the Chinese Society for Urban Studies.
Digital Space Exploration - Motivation, Practice and Vision
Rong Haolei
Ph.D., professor-level senior engineer, dean of Beijing Tongheng Heming Optoelectronics Research Institute; Executive Director of China Lighting Society; Director of the Outdoor Lighting Committee of the China Lighting Society; Deputy Director of Urban Lighting Professional Committee of China Municipal Engineering Association; President of Electrical Branch of China Building Decoration Association; Vice President of Beijing Lighting Society; Vice Chairman of Beijing Urban Lighting Association; Chief expert of the outdoor lighting decision-making consulting expert team of China Association for Science and Technology.
Keynote Speech Session II
Theme: The Art of Light and ShadowTime: 14:50-15:50
Share the guests. Exploration of the construction of "** urban system" in the era of artificial intelligence
Thanks
Founder of MANA Global New ** Art Platform; Deputy Director of the Digital Visual Design and Presentation Professional Committee of the China Film and Television Technology Society; Member of the Digital Art Professional Committee of the China Lighting Society; Member of the Immersive Entertainment Professional Committee of China Amusement Machine and Amusement Park Association; External teacher of the School of Innovation and Design, China Academy of Art.
Simulation rehearsal and solutions for immersive audio-visual new scenes
Sheng Dongliang
Founder of Beijing Dasheng Light and Shadow Visual Art Studio, ** stage designer, senior lighting designer, professional first-class stage lighting designer of China Performing Arts Association, and stage director.
He is currently the deputy secretary-general of the Technical Expert Committee of the China Performance Industry Association, a member of the Digital Visual Design and Presentation Professional Committee of the China Film and Television Technology Society, and a member of the China Stage Art Society. He is a master's student tutor at the School of Information Science and Engineering of Dalian Polytechnic University, and a visiting professor at the School of Broadcasting and Film and Television of Anhui Radio, Film and Television Vocational and Technical College. Partner of Syncronorm in Greater China, Depence Visual Design Software in Greater China.
New vision, new media, new kinetic energy
Wu Jian
He is currently the general manager of BOE's visual arts division, with rich experience in the visual industry, Internet of Things and artificial intelligence, solid professional skills and rich management experience.
He used to be the commander-in-chief of the BOE Winter Olympics project, and was responsible for the innovative snowflake-shaped cauldron system, the Bird's Nest ultra-large-scale ground display system, and the digital badge of the Winter Olympic Village at the opening and closing ceremonies of the Beijing 2022 Winter Olympics and Winter Paralympics.
He has won many awards from SID, CITE, CEATEC, IDG, Guinness, Zhongguancun, Beijing Electronics Industry Association, China Commercial Display Industry Alliance, China Video Industry Association and other authoritative institutions at home and abroad. He led the project team to win many commendations and awards from the Beijing Municipal Party Committee, the Activity Headquarters, the Winter Olympics Organizing Committee, Beijing Electronic Control, and BOE Group, and was awarded the "Dream Building Electronic Control Person".
Spatial Computing & MR (Mixed Reality).
How to use it in the field of culture, business and tourism
Wei Changgui
Founder of Beijing Phantom Time and Space and Beijing Phantom Future Digital Technology***, General Manager of Jayne Design Metaverse Creative Center, and Partner of Aipet Yijia (Beijing) Technology***.
Roundtable Discussion
Theme: Cultivation and Prospect of Interdisciplinary Digital Art TalentsTime: 16:05-16:50
Academic hosting.
Liu Xiaoxi
Liu Xiaoxi is an associate professor in the Department of Environmental Design, School of Drama, Film and Television, Communication University of China. Deputy Secretary-General of the Digital Visual Design and Presentation Committee of the China Film and Television Technology Society, Deputy Director of the Digital Art Committee of the China Lighting Society, Member of the Outdoor Lighting Committee of the China Lighting Society, and Member of the Education and Training Committee of the China Lighting Society.
Roundtable guests.
Zhang Lin
Dean and associate professor of the Department of Environmental Design, School of Drama, Film and Television, Communication University of China, and Director of the Joint Research Center for Optical Environment Design and Application of Communication University of China.
Luo Baoquan
Assistant Dean of the School of Visual Art and Design, Guangzhou Academy of Fine Arts, Deputy Director of Digital Art Major. He is also a member of the Guangdong Artists Association, a director of the Guangzhou Sculpture Society and the deputy director of the Innovation and Research Department, the deputy director of the Design Department of the Guangdong-Hong Kong-Macao Greater Bay Area (Guangdong) Cultural and Creative Alliance, and the director of the Guangdong Furnishing Association.
Zhang Guofeng
Professor, Dean of the School of Architecture and Art Design, Master's Supervisor, Ph.D. Supervisor of Thonburi University in Thailand, Famous Teacher of "Xingliao Plan" in Liaoning Province, The Most Beautiful Teacher in Liaoning Province, Famous Undergraduate Teacher in Liaoning Province, Outstanding Teacher in Liaoning Province, and Winner of Baosteel Teacher Award.
He Xiaoyang
Professor, National Senior Lighting Designer, Deputy Dean of the School of Information Science and Engineering, Dalian Polytechnic University, Deputy Director of the Institute of Photonics. Vice Chairman of the Electrical Testing Committee of the China Electrotechnical Society, Vice Chairman of the Dalian Lighting Neon Association, Director of the Green Lighting Committee of the Dalian Green Building Association, Member of the Lighting Designer Committee of the China Lighting Society, Member of the System Capability Promotion Working Committee of the New Engineering Alliance, Distinguished Expert of Guizhou Provincial Optical Technology Innovation and Service Center, Member of the Guangdong Optical Environment Industry Technology Innovation Alliance, Deputy Director of the Innovation and Entrepreneurship Steering Committee of Dalian Polytechnic University, and Famous Teacher of Dalian Polytechnic University.
Lv Xuan
Assistant Dean of the Bay Area Film and Television Industry College of Guangdong University of Finance and Economics, and Dean of the Department of Digital Arts.
Li Lin
General Manager of Beijing Lanjing Technology, founder of Hirender&Hecoos brand, and initiator of "Lanjing Future Academy Award".
In order to respond to the strategic layout of national cultural digitalization and gather the important role played by digital audio-visual art in the process of integration of culture and technology, this forum will hold cross-border offline exchanges under the macro vision of "audio-visual connecting all things, new digital pattern", cross-border concepts, vision integration, the creation of new audio-visual scenes built around the urban landscape, and the innovative application of improving the sense of experience on the spot. The forum will focus on technological change and the tide of the times, and focus on the new market thinking, new technologies, new formats and new spaces spawned by the integrated development and cultural coupling and reengineering brought about by the new digital audio-visual. The new multi-angle audio-visual scene brings a new force to urban development, and promotes the collision of culture, art, and technology.
Forum Agenda. Mentoring units
China Film and Television Technology Society
Organizers
Digital Visual Design and Presentation Professional Committee of China Film and Television Technology Society.
Co-organizers
School of Drama, Film and Television, Communication University of China.
Guangdong Performing Arts Equipment Industry Chamber of Commerce.
Efficient exhibition in Guangzhou***
Organizers
Beijing Dasheng Tianyi cultural communication***
Beijing Dasheng Light and Shadow Visual Art Studio.
Academic support
Guangzhou Academy of Fine Arts crosses ** Art Academy.
School of Architecture and Art Design, Liaoning University of Science and Technology.
School of Information Science and Engineering, Dalian Polytechnic University.
Industry support
Beijing Tongheng and Ming Optoelectronics Research Institute.
BOE Visual Arts Business Department.
Beijing Lanjing Technology***
Forum time
March 3, 2024, 13:00-17:00
Venue of the Forum
Conference Room 204, 2nd Floor, Area D, Canton Fair Complex, Haizhu District, Guangzhou
Guests
Digital Culture, Digital Technology, Urban Design, Cultural Tourism.
Cutting-edge artists in public art, scientific research institutions and other related fields.
designers, engineering and technologists, and theoretical researchers.
Related Fees
The forum does not charge conference fees, and you need to pay for your own travel and accommodation.
Registration deadline
March 2, 2024.
How to participate in the forumThe number of places is limited, scan the QR code to register
Friendly reminder: Attendees need to be in advance
Register for GetShow
GetShow Participation Methods
Scan the QR code to register
Contact
Liu XiaoxiContact**
As one of the important academic activities of GETSHOW (Guangzhou (International) Performing Arts Equipment, Intelligent Sound and Light Product Technology Exhibition), this forum was held during the exhibition, and it was also convenient for the guests to visit the exhibition.
GETSHOW is an international industry event founded by the Guangdong Performing Arts Equipment Industry Chamber of Commerce, exhibitors and products cover stage performance audio, public broadcasting, conference systems, stage lighting, LED, microphones, amplifiers, stage peripheral equipment and other fields.
* Mana New ** Art Station
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