Although "Hot and Hot" was released on the first day of the Lunar New Year, its box office was greatly hindered because of its height of 1.8 meters. Since the beginning of the film, it has been on the cusp of hype, and now the famous director Wang Jing can't hold back, and has played a set of "connotation punches" on Jia Ling's ** performance, it can be seen that this propaganda battle is already saber-rattling.
Wave after wave of propaganda offensives made the movie dominate the headlines of the major ** from the beginning, and Jia Ling's "burden reduction" achievement has also become the focus of heated discussions on the streets. But when people walk into the cinema, the exciting plots they expect seem to be overshadowed by the tide of the market. Fans have asked: Is it to watch a movie, or to watch a "**documentary"?
This phenomenal marketing campaign has led to a beautiful box office success for "Hot and Hot", but the topic of the film has become boring. From the beginning of "I'm getting fat, let's come and see", it has now occupied thousands of hot topics, and the marketing of the film is getting more and more deviated. But can this tactic really bring us long-term reputation and audience support?
Wang Jing's "Fitness ** Gymnastics" is undoubtedly a mockery of today's market. While praising other films, he did not forget the popularity of "Hot and Hot", which made many people have a new understanding of the true value of the film.
In the case of declining word-of-mouth, the crew could only make an urgent decision at the last moment, that is, to cancel the release time of this movie. Such an urgent response is obviously also worried about the adverse impact that the film company will have due to too much publicity. After all, people's judgment of the film is objective and intuitive, and will not be swayed by the flashy market.
February's ** Motivation Event Dear friends, what do you think of this propaganda and word-of-mouth battle? Do you feel a little dizzy by the tide of the market? Come on, you can express your opinions in the comment area. Also, don't forget to follow my personal account, we'll have more interesting entertainment insiders!