Cars
DENZA Auto: Fully evolved in 2024.
Introduction: DENZA Auto, since the launch of the DENZA D9, has become a dazzling new star in the automotive market. On the first day of 2024, DENZA Auto held a unique customer communication day in Shenzhen, where Chief Co-Creation Officer Zhao Changjiang led us to review the success of the past year, while also drawing a blueprint for comprehensive evolution in 2024. This article will detail the brilliance of DENZA Auto in the market, its product development strategy, and new measures in service and intelligence, and present readers with a more comprehensive and in-depth picture of DENZA Auto.
1.The reason for the brilliance and success of DENZA D9.
The success of the DENZA D9 is not accidental, but comes from a variety of precise strategies and excellent performance. First of all, it is excellent product strength. With its luxurious interior, rich configuration and relatively low energy consumption, the DENZA D9 has successfully won the favor of consumers and became the champion of MPV market sales last year. At the same time, the company continues to invest in service channels, and the number of directly operated stores has reached 370, covering more than 135 cities, providing consumers with more convenient car purchase and after-sales services.
2.Successful implementation of the internationalization strategy.
DENZA Auto's internationalization strategy is also an important part of its success. The DENZA D9 has received orders for 800,000 units in overseas markets, and even more notably, it has successfully entered the Japanese market. This is not only a verification of the strength of DENZA D9 products, but also a strong proof of the international competitiveness of the DENZA brand. In Japan, a market with giants such as Honda and Toyota, the fact that the DENZA D9 can achieve such results is undoubtedly a full manifestation of its strength.
3.New vehicle launches and upgrade programs.
In addition to the success of the DENZA D9, the company is not resting on its laurels and continues to move forward. Last year, the critically acclaimed DENZA N7 and DENZA N8 were launched, adding to the lineup of DENZA Automotive. In 2024, DENZA Auto plans to launch three new flagship vehicles to provide consumers with more choices. At the same time, the DENZA D9 and N7 will usher in a comprehensive upgrade of intelligent technology, making the product line of DENZA Auto more abundant and intelligent.
4.Intelligent product upgrade and service improvement.
In terms of products, DENZA Auto announced that it will evolve in an all-round way. The upcoming model of the Denza D9 is over 5 meters long2, has a turning radius of less than 10 meters, and performed closer to 90 km h in the Elk test. This not only means that larger models can enjoy the convenience of small cars, but also demonstrates DENZA Auto's leading position in intelligent technology. In order to further enhance the user experience, DENZA Auto will also launch an OTA New Year gift package, which will upgrade 60+ core functions at one time, becoming the first brand in the industry to realize vehicle intelligence on mass production vehicles.
5.Users co-create shared ideas and interactive projects.
DENZA Auto has always adhered to the concept of user co-creation and sharing, which is not only a brand statement, but also reflected in practical actions. During the User Communication Day, DENZA Auto launched interactive programs such as the User Co-creation Market and the Smart Electronics Camp to provide users with a richer participation experience. In addition, the company has also prepared a "New Year gift package" worth 100 million yuan, including 100g audio-visual entertainment traffic, 22 free vehicle testing items, etc., so that users can use the car more comfortably and at ease during the Spring Festival.
6.A vision of full evolution in 2024.
In the 2024 plan, DENZA Auto made it clear that it will further upgrade and deepen the existing strategy to further consolidate its market advantages. In the future, DENZA Auto will launch more new models, covering multiple market segments such as sedans, SUVs, and MPVs, and the level of product intelligence and service will also reach a higher level. By continuously improving the brand system, DENZA Auto strives to serve more users and win wider market recognition.
7.Conclusion: Looking to the future.
In the context of the current involution of the automobile market, DENZA Auto has successfully met consumers' desire for new smart cars with its growing strength. Through the excellent results in 2023, DENZA Auto has demonstrated its strength and unique charm in the field of new energy vehicles.