In Douyin, you not only have to understand the small store to push as you like, but the huge amount of Qianchuan is also what we must understand when bringing goods, many novices will choose to use the small store at the beginning, and the small store will be pushed at will in the early stage, and it is also very simple and easy to use, but in the later stage, you still have to use a huge amount of Qianchuan, so many people may not understand, and it is not clear what the huge amount of Qianchuan is, and how to put it better? Today's article will answer these 2 questions for you, let's take a look.
1. What is a huge amount of Qianchuan?
Officially, Giant Qianchuan is ByteDance's integrated e-commerce advertising platform, which integrates a variety of e-commerce advertising capabilities such as dou+, Luban, and e-commerce advertising, focusing on Douyin e-commerce advertising promotion;
At the same time, it has made in-depth connections with Douyin Xiaodian, and is more suitable for the scene of content e-commerce, creating a new integrated advertising e-commerce platform, with the goal of helping customers complete the marketing construction on this platform.
A more easy-to-understand introduction is a huge amount of Qianchuan = dou + + Luban + live broadcast with goods + short ** with goods + various e-commerce advertising links.
At present, the huge number of Qianchuan is divided into three versions, the small store pushes as you like, the PC side is promoted quickly, and the PC side is professionally promoted. The three versions share the same ad account and spend money from the same pool.
Second, the four stages of the huge number of thousands of rivers
There is a process for the release of a large number of thousands of rivers, which can be divided into four stages: cold start, growth period, maturity period and decline period.
The cold start stage is also a crucial step, which means that the material is initially built to the exploration stage that can be stably delivered. At this stage, more than 20 conversions of the creative means success, otherwise it is a cold start failure. After successfully passing the cold start period, our plan can enter the stable launch phase, otherwise we may face unstable plans, burnouts, or no consumption.
3. How to quickly pass the cold start period of a large number of Qianchuan?
In order to get through the cold start period quickly, you must first have high-quality materials. Here are some ways to improve the success rate of cold starts:
The shop can push and test the quality of the material as you like
Test the material on the push first, and if the push can achieve stable consumption, then the material may also be consumed quickly on the Qianchuan.
The key point of the small shop to push as you like
Automatic bidding with manual bidding to test, first set up automatic bidding to ensure that the materials are fully consumed and pass the review, only the materials that can pass the review are suitable for placement on Qianchuan;
Then set up a manual bid to test the minimum bid for the creative;When the creative runs at a high bid, it may lead to a lower ROI. In order to increase ROI, we need to lower our bids accordingly to reduce costs.
Because no one can guarantee that every plan will run the volume, we need to build enough plans to test, and the more plans, the greater the probability of success.
Filter out the materials that can be consumed by pushing at will
During the cold start period, avoid conducting targeted tests for Lycra and Crowd packs too early, which may limit your ability to plan your running volume, so you can do non-directional general investment in the early stage.
Once the plan reaches the expected value, gradually release the budget to run stably and drive the running volume of other material plans, if the low budget is not good, it doesn't matter, you can adjust it to the normal running volume plan, because the material has been tested and verified by pushing at will, and there is still room for optimization.
Fourth, the importance of investing in small shops to promote the use of auxiliary tools in a huge number of thousands of rivers
It doesn't matter if you're on a single account or multiple accounts, whether you're Push or Qianchuan, it's crucial to use a secondary tool when testing a large number of assets at the same time.
Big hits.
The big explosion order provides functions such as batch construction plan, automatic delivery, automatic shutdown of losses, high-yield reinvestment, automatic renewal and chasing, intelligent control and evaluation, etc., which greatly reduces the manual operation time and makes our free push Qianchuan delivery more worry-free and efficient. For more information, please visit the official website (www.).dabaodan.com?f=baijiahao01）