On February 28, BYD officially launched the Hantang Glory Edition model. Among them, the Han Glory Edition has launched a total of 10 models (including the Han DM-P God of War Edition), with a price range of 16980,000 yuan to 25980,000 yuan. The Tang Glory Edition contains 4 models, with prices starting from 17980,000 yuan to 21980,000 yuan.
Earlier, BYD launched two Glory Edition models, Qin PLUS and Destroyer 05, and the lowest price came to 7980,000 yuan, which is 20,000 yuan lower than the official price of the previous champion version. According to official data, a week after the launch of the Qin Plus Glory Edition, the number of orders has reached 23,590 vehicles.
In today's increasingly fierce market competition, the growth rate of leading new energy vehicle companies will be under pressure. According to Ping An's research report, in 2024, the battle led by the head new energy vehicle companies will continue, especially in the mainstream belt of 100,000 yuan to 200,000 yuan. This means that in the future, the competition in the new energy vehicle market will be more intense, and it will also become an important means for car companies to compete for market share.
In this regard, Wang Meng, an expert from the China Automobile Dealers Association, said that when the market is oversupplied and consumers tend to be rational, a direct drop may be the most direct way to stimulate. The average price of all cars in the domestic car market may be reduced by 30% in three years.
BYD's launch of the Hantang Glory Edition will undoubtedly further intensify market competition. These two new cars are close to the people and will bring greater competitive pressure to the joint venture fuel vehicles of the same level.