1. The concept and standard of a single champion enterprise in the manufacturing industry
The single champion enterprise in the manufacturing industry refers to the manufacturing enterprises with international competitiveness in a certain segment, which is an important support for the implementation of the national strategy of manufacturing power. According to the "Guiding Opinions on the Cultivation of Single Champion Enterprises in the Manufacturing Industry" (Order No. 35 of the Ministry of Industry and Information Technology), the concepts and standards of single champion enterprises in the manufacturing industry are as follows:
A single champion enterprise in the manufacturing industry refers to a manufacturing enterprise that has strong market competitiveness, technological innovation ability, brand influence and social responsibility in a certain segment, can lead the development direction of the industry, promote the optimization and upgrading of the industrial structure, and improve the international market share and discourse power.
The criteria for a single champion enterprise in the manufacturing industry include: first, it has a high market share in its subdivided field and has a strong competitive advantage in the domestic market or the international market; Second, in the subdivision to which it belongs, it has strong independent innovation capabilities, core technologies and intellectual property rights, and can provide high value-added products and services; Third, in the subdivision to which it belongs, it has a high brand awareness and reputation, and can establish a good corporate image and social reputation;
Fourth, in the subdivided field, it has a high level of quality and environmental protection, and can meet the quality requirements and environmental standards of the domestic and foreign markets; Fifth, in the field of subdivision, have strong ability to formulate and promote standards, be able to participate in or lead the formulation and revision of industry standards, and promote the internationalization and unification of standards; Sixth, in the subdivision of the field, have a strong sense of social responsibility, can actively fulfill the economic, social and environmental responsibilities of the enterprise, and promote social harmony and sustainable development.
Second, the application process of a single champion enterprise in the manufacturing industry
The application process for a single champion enterprise in the manufacturing industry mainly includes the following steps:
The first step is the voluntary declaration of the enterprise. Eligible enterprises can independently choose the subdivisions and products to be declared according to their own conditions, fill in the "Manufacturing Single Champion Enterprise Declaration Form", and submit relevant supporting materials, such as financial statements, market research reports, technological innovation certificates, brand evaluation reports, quality management certificates, environmental protection certificates, standard formulation certificates, social responsibility reports, etc.
The second step is the local preliminary examination. The provincial department of industry and information technology where the enterprise is located is responsible for organizing the preliminary review of the declared enterprise, mainly from the authenticity, completeness and standardization of the declaration form, as well as the basic situation of the declared enterprise, the division of subdivisions, the calculation method of market share, the evaluation method of technological innovation ability, the evaluation method of brand influence, the certification method of quality management and environmental protection level, the proof method of standard formulation and promotion ability, and the performance of social responsibility, etc., and put forward preliminary opinions and suggestions.
The third step is expert review. The Ministry of Industry and Information Technology is responsible for organizing experts to review the enterprises that have passed the preliminary examination, mainly from the market competitiveness, technological innovation ability, brand influence, social responsibility and other aspects of the declared enterprises.
The fourth step is publicity and filing. For candidates who have no objections, the Ministry of Industry and Information Technology will officially release the list of single champion enterprises in the manufacturing industry, and record it to the first instance For candidate enterprises with objections, the Ministry of Industry and Information Technology will review or re-evaluate according to the content and extent of objections until the final list is determined.
Third, the evaluation system of single champion enterprises in the manufacturing industry
The evaluation system of individual champion enterprises in the manufacturing industry mainly includes the following aspects:
Market competitiveness. Market competitiveness refers to the market share and market growth rate of an enterprise in its segment, as well as the competitive advantage in the domestic market or the international market. The evaluation indicators of market competitiveness include: first, the market size and growth rate of the segmented field, the second is the market share and growth rate of the enterprise in the segmented field, the third is the ranking and change of the enterprise in the domestic market or the international market, the fourth is the best advantage and profit margin of the enterprise in the domestic market or the international market, and the fifth is the customer satisfaction and loyalty of the enterprise in the domestic market or the international market.
Technological innovation capabilities. Technological innovation capability refers to the technological level and technological progress of an enterprise in its subdivided field, as well as the mastery and protection of core technologies and intellectual property rights. The evaluation indicators of technological innovation ability include: first, the technical level and technological progress of the enterprise in the subdivided field, and second, the core technology and intellectual property rights of the enterprise in the subdivided field.
The evaluation indicators of technological innovation ability include: first, the technical level and technological progress of the enterprise in the subdivided field, the second is the quantity and quality of the core technology and intellectual property rights of the enterprise in the subdivided field, the third is the technological innovation input and output of the enterprise in the subdivided field, the fourth is the technological innovation cooperation and exchange of the enterprise in the subdivided field, and the fifth is the technological innovation award and honor of the enterprise in the subdivided field.
Brand influence. Brand influence refers to the brand awareness and reputation of an enterprise in its subdivision, as well as its brand image and social reputation in domestic and foreign markets. The evaluation indicators of brand influence include: first, the brand awareness and reputation of the enterprise in the subdivided field, the second is the brand recognition and preference of the enterprise in the domestic and foreign markets, the third is the brand loyalty and recommendation of the enterprise in the domestic and foreign markets, the fourth is the brand premium and added value of the enterprise in the domestic and foreign markets, and the fifth is the response and treatment of the brand crisis of the enterprise in the domestic and foreign markets.
Social responsibility. Social responsibility refers to the performance of the economic, social and environmental responsibilities of enterprises in their respective segments, as well as the degree of contribution to social harmony and sustainable development. The evaluation indicators of social responsibility include: first, the economic responsibility of the enterprise in the subdivided field, such as tax contribution, job creation, profit distribution, etc., the second is the social responsibility of the enterprise in the subdivided field, such as employee welfare, consumer rights, social welfare, etc., the third is the environmental responsibility of the enterprise in the subdivided field, such as resource conservation, pollution reduction, ecological protection, etc., the fourth is the development responsibility of the enterprise in the subdivided field, such as technological innovation, industrial upgrading, regional coordination, etc., and the fifth is the moral responsibility of the enterprise in the subdivided field, such as integrity management, Legal compliance, anti-corruption and clean government, etc.
Fourth, the policy support of the single champion enterprise in the manufacturing industry
As an important support for the implementation of the national strategy of manufacturing power, the single champion enterprise in the manufacturing industry enjoys a series of policy support and preferential measures, mainly including the following aspects:
Fiscal and financial support. The national and local financial departments will formulate and implement corresponding financial support policies according to the characteristics and needs of individual champion enterprises in the manufacturing industry, such as tax incentives, financial subsidies, special funds, loan discounts, etc., so as to reduce the operating costs of enterprises and improve the capital efficiency of enterprises.
At the same time, the national and local financial departments will formulate and implement corresponding financial support policies, such as credit guarantees, credit ratings, bond issuance, equity financing, etc., according to the credit status and development potential of individual champion enterprises in the manufacturing industry, so as to increase the financing channels of enterprises and improve the financing capacity of enterprises.
Technological innovation support. The national and local science and technology departments will formulate and implement corresponding technological innovation support policies according to the technological innovation needs and directions of individual champion enterprises in the manufacturing industry, such as scientific research projects, technology platforms, talent training, achievement transformation, etc., so as to improve the technological level and technological progress of enterprises.
At the same time, the national and local intellectual property departments will formulate and implement corresponding intellectual property support policies, such as patent application, patent protection, patent awards, patent application, etc., according to the intellectual property status and protection needs of individual champion enterprises in the manufacturing industry, so as to enhance the quantity and quality of intellectual property rights of enterprises.
Brand building support. The national and local industrial and commercial departments will formulate and implement corresponding brand building support policies according to the brand building needs and goals of individual champion enterprises in the manufacturing industry, such as brand certification, brand evaluation, brand promotion, brand reward, etc., so as to improve the brand awareness and reputation of enterprises.
At the same time, the national and local quality supervision departments will formulate and implement corresponding quality management support policies, such as quality standards, quality inspection, quality certification, quality awards, etc., according to the quality management needs and level of individual champion enterprises in the manufacturing industry, so as to improve the quality level and quality reputation of enterprises.
International development support. The national and local foreign trade and economic cooperation departments will formulate and implement corresponding international development support policies according to the international development needs and strategies of individual champion enterprises in the manufacturing industry, such as market development, promotion, investment protection, foreign cooperation, etc., so as to improve the international market share and voice of enterprises.
At the same time, the national and local standardization departments will formulate and implement corresponding standardization support policies, such as standard formulation, standard promotion, standard awards, standard coordination, etc., according to the needs and capabilities of the standard formulation and promotion of individual champion enterprises in the manufacturing industry, so as to improve the standard level and standard influence of enterprises.
Fifth, the core content of the single champion enterprise in the manufacturing industry
According to the above analysis, this paper believes that the declaration of a single champion enterprise in the manufacturing industry needs to master the following core contents:
Clarify its own segmentation and market positioning. The declaration and evaluation of individual champion enterprises in the manufacturing industry are based on the segment, therefore, enterprises need to clarify the segment to which they belong according to their own products and services, as well as the market positioning and competitive strategy in the segment. At the same time, enterprises should constantly adjust and optimize their market positioning and competitive strategies according to the needs and changes of the market to maintain their market competitiveness.
Enhance independent innovation capabilities and core technology levels. The core competitiveness of a single champion enterprise in the manufacturing industry is the technological innovation ability and core technology level, therefore, enterprises need to continuously increase the input and output of technological innovation, and improve their technical level and technological progress in the field of subdivision. Enterprises should pay attention to independent innovation and original innovation, break through the bottleneck of key technologies and core technologies, and form their own technical advantages and technical barriers. At the same time, enterprises should strengthen the application and protection of intellectual property rights, improve the quantity and quality of their intellectual property rights, and prevent technology leakage and infringement.
Strengthen brand building and international layout. The important goal of a single champion enterprise in the manufacturing industry is to improve its brand influence and internationalization level, therefore, enterprises need to continuously strengthen brand building and international layout, and enhance their brand image and social reputation in the domestic and foreign markets. Enterprises should pay attention to the quality and characteristics of the brand, create their own brand culture and brand value, and improve their brand recognition and reputation. At the same time, enterprises should pay attention to the development and expansion of the international market, increase their international market share and discourse, and improve their international competitiveness and influence.
Improve the quality management and environmental protection system. The basic requirement of a single champion enterprise in the manufacturing industry is to ensure its own quality level and environmental protection level, therefore, enterprises need to continuously improve the quality management and environmental protection system, and improve their quality requirements and environmental standards in the domestic and foreign markets.
Enterprises should pay attention to quality control and improvement, establish a sound quality management system and quality inspection system, obtain relevant quality certification and quality awards, and improve their quality reputation and quality benefits. At the same time, enterprises should pay attention to the protection and improvement of the environment, establish a sound environmental protection system and environmental monitoring system, obtain relevant environmental certifications and environmental incentives, and improve their environmental responsibilities and environmental benefits.
Actively participate in the formulation and promotion of industry standards. The important responsibility of a single champion enterprise in the manufacturing industry is to lead and promote the development and progress of the industry, therefore, enterprises need to actively participate in the formulation and promotion of industry standards, and improve their standard level and standard influence in the industry. Enterprises should pay attention to the formulation and revision of standards, participate in or lead relevant standards committees and standards working groups, put forward their own standard suggestions and standard schemes, and improve their own standard-setting capabilities and standards-setting rights.
At the same time, enterprises should pay attention to the promotion and application of standards, participate in or lead relevant standard publicity and standard training, promote the popularization and recognition of their own standards in domestic and foreign markets, and improve their standard promotion capabilities and standard promotion effects.
Pay attention to social responsibility and the construction of corporate culture. The important mission of a single champion enterprise in the manufacturing industry is to promote social harmony and sustainable development, therefore, enterprises need to pay attention to the construction of social responsibility and corporate culture, and improve their sense of responsibility and influence in the society and industry.
Enterprises should pay attention to the economic, social and environmental responsibilities of the society, actively fulfill their responsibilities such as tax contribution, job creation, consumer rights and interests, social welfare, resource conservation, pollution reduction and ecological protection, and improve their social responsibility level and social responsibility effect. At the same time, enterprises should pay attention to the development and moral responsibility of enterprises, and actively fulfill their responsibilities such as technological innovation, industrial upgrading, regional coordination, integrity management, legal compliance, anti-corruption and clean government, and improve their corporate responsibility level and corporate responsibility effect.
Conclusion
The single champion enterprise in the manufacturing industry is an important support for the country's implementation of the strategy of manufacturing power, and an important way to improve the quality and efficiency of the manufacturing industry. This paper systematically analyzes the concept, standards, application process, evaluation system and policy support of individual champion enterprises in the manufacturing industry, aiming to provide reference and guidance for enterprises interested in applying.
This paper believes that the declaration of a single champion enterprise in the manufacturing industry needs to master the following core contents: one is to clarify their own subdivisions and market positioning, the second is to enhance independent innovation capabilities and core technology level, the third is to strengthen brand building and international layout, the fourth is to improve the quality management and environmental protection system, the fifth is to actively participate in the formulation and promotion of industry standards, and the sixth is to pay attention to the construction of social responsibility and corporate culture. I hope this article can be helpful and enlightening to enterprises that apply for individual champion enterprises in the manufacturing industry.