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Edit |TOP Dining Strategy.
Walk into the beef stew at the United Nations".
sell pig's feet to save a dowry for his daughter".
Plug the small fried restaurant opened with the bride price money".
The Nest of Rebirth sells roast duck in Shanghai".
At first glance, when you see these names, it's hard not to suspect that you clicked on a certain ** reader, but after exiting the software, you will find that, yes, what you opened is the takeaway software!
In recent days, more and more interesting takeaway shops have become popular on Internet platformsMost of these stores use a variety of online text elements when choosing their names, from revenge to crossing, from rebirth to counterattack, and when the eye-catching cool text elements are integrated into the name of the takeaway store, consumers will inevitably be attracted to place an order.
The aroma of wine is also afraid of deep alleys
In fact, it is not difficult to understand the reason why there are more and more strange outside stores on the takeaway platform, that is, the aroma of wine is also afraid of deep alleys. Most of the people who order takeout are young people, and having a store name that young people are interested in can attract the attention of young people to a large extent. Just like "returning from northern Myanmar to cook to pay off debts" and "fried rice for 500,000 bride price" is more attractive than names such as "Lao Wang Xiao Fried".
* On the platform, more and more merchants want to have a memory point, in addition to the memory point of repeat customers in taste, the most important thing is how to make new customers instantly see from the vast sea of stores, and a strange store name can also become a memory point, which is also the reason for the appearance of store names similar to the title of the online article.
Do you have a team to make up store names?
Perhaps the first reaction of many consumers when they see these takeaway stores is that they are very good at playing, and they are quite painstaking in choosing names, but in fact, most of these strange outside stores have teams behind the scenes to make up store names. Take "Egg Fried Rice, which bets on a chef's career", for example, which is a chain brand with takeout as the entry point. According to insiders, as long as you pay a certain franchise fee, you can get the brand's authorization to open an online store, and provide services such as site selection and online agency operation. The fees charged also vary from place to place, with 49,800 yuan in first-tier cities such as Beijing, Shanghai and Guangzhou, and 39,800 yuan in other cities.
Therefore, these strange takeaway shops seem to be fighting alone, but in fact, they are all the same as the bloggers on the short ** platform, and they all have the planning and support of MCN behind them.
Wonderful named highlights
Behind these seemingly peculiar takeaway names, what is hidden is the business's accurate grasp of consumer psychology and the display of unique creativity. With the help of story-based naming, they break the dullness of the traditional catering industry and bring a refreshing experience to consumers. Whether it's leveraging film and television, literature, exploring local characteristics, history and culture, or even playing with online buzzwords, these stores are trying to tell stories through their names to touch the emotional resonance of consumers, so as to stand out in the fierce market competition.
In general, the trend of "weird" names of takeaway stores is actually a positive response to the diversification and personalization of consumer demand. It uses stories as a carrier to build an emotional bond between brands and consumers, which not only satisfies people's pursuit of food, but also enriches their spiritual enjoyment。In the future, we have reason to believe that this innovative and story-telling way of naming stores will continue to ferment in the food delivery industry and become an important force to promote the progress of the industry.
Part of the article is *** on the Internet, and the copyright belongs to the original author.