On January 15, Ctrip's "2024 Spring Festival Travel Market** Report" pointed out that the 8-day Spring Festival holiday in 2024 will usher in the first peak of travel. Among them, "North-South exchange" tourism has become a popular domestic tour, with a year-on-year increase of more than 7 times.
As Ctrip's official service provider and one-stop hospitality marketing service provider, Lutu Meisu is full every day during the Spring Festival, with the unit price of customers **, and the income of owners continues to increase. According to the data, the popular domestic destinations during the Spring Festival are Beijing, Shanghai, Guangzhou, Shenzhen, Harbin, Chengdu, Xi'an, Hangzhou, Sanya, Kunming, etc. Harbin's tourism popularity extended from New Year's Day to the Spring Festival holiday, with travel bookings increasing by more than 14 times year-on-year; In southern cities such as Sanya and Kunming, tourism orders also increased by more than 2 times year-on-year.
In addition, the number of orders for ice and snow tourism products increased by more than 10 times year-on-year, and the main source of tourists is southern cities. During the Spring Festival, parent-child and family-friendly travel have become highlights, and car rentals and customized tours are favored. At the same time, various activities held in many places will also drive the growth of comprehensive consumption such as hotels and restaurants.
In terms of inbound and outbound travel, there was also a rapid growth during the Spring Festival, among which cruise ships became the "dark horse" of outbound travel. Bookings for inbound travel during the Spring Festival increased by more than 10 times year-on-year, and domestic destinations popular by foreign tourists include Shanghai, Beijing, Guangzhou and other cities.