Domestic mobile phones widely use domestic OLED screens, and Samsung's screen-to-body ratio has decreased significantly!
In the past, when domestic production was used, Samsung's OLED display was used, but in 2023, major domestic manufacturers will begin to reduce the use of OLED display on a large scale, which has greatly increased the utilization rate of domestic OLED display and greatly increased the share of domestic OLED display.
In 2023, with the launch of the G3 series models by Qualcomm, major domestic manufacturers have launched two new models, which has also increased the number of models of other models, but with the launch of new models, there are fewer and fewer models of Samsung models.
According to relevant data, there will be less than 10 units equipped with Samsung OLED displays in China in 2023**, compared to more than 20 units with Samsung displays in China in 2022**, which means that the number of Samsung displays in China is decreasing sharply.
Because Samsung's display is too expensive, China's mobile ** have given up the demand for its display, and in the industry, Samsung's display has always been known for**, it is said that the price of the Samsung display it provides is 2000 yuan, and because of its high price, people really can't bear it, so it will pass BOE, LGD and other displays, forcing Samsung to reduce its **.
Moreover, because Samsung occupies the dominant position of OLED screens, so does Samsung, many manufacturers in China who are reluctant to customize the screen, such as BOE, TCL, Huaxing, etc., will tailor different shapes and different screens for major mobile phone manufacturers according to their own preferences, so as to gain a larger market share.
OLED is the main product of smart phones, the vast majority of mobile phones are currently using OLED screens, of which OLED mobile phones account for more than 50%, and OLED mobile phones are the main products, which has greatly changed the market structure of OLED screens in the world, especially China's OLED screens, which are rapidly seizing the market of Korean companies. Down.
According to 2022 statistics, Chinese tablet manufacturers accounted for more than 40% of the market share, while South Korea fell to 60%, as a way to improve the profitability and profit margin of Chinese companies, and encourage Chinese companies to accelerate R&D and seize a larger market.
For Samsung, it has opened a new model, before Samsung once occupied more than 8% of the folding screen, and Samsung once occupied 90% of the folding screen, now China's smart screen accounts for more than 30%, China's screen-to-body ratio is more than 30%, and South Korea's Samsung and other companies occupy a larger proportion in the field of folding screens.
With the popularization of OLED technology on PCs, Chinese tablet manufacturers will release 86th generation OLED screen, and try to start a fierce competition with Korean companies in the PC field, which has greatly impacted the entire world OLED screen market.
On the whole, China's OLED panel enterprises have accelerated, increased market share, and continuously improved their technical level, which has had a huge impact on Korean manufacturing enterprises, and Chinese enterprises from all walks of life have joined forces to accelerate technological innovation, which is a profound impact on Korean companies, and profits and market share have been declining, making Korean companies complain.