Brother Yunlong: About investment and mergers and acquisitions

Mondo Social Updated on 2024-02-15

First of all, I am a layman and don't understand mergers and acquisitions. But this layman doesn't affect me to talk about my feelings, just like a young man who has never slept with anyone, it's always okay to talk about his longing and understanding of love, right? Although many rich people's sons always do deceitful things in the name of love. Although many people are condemning it, all falling in love without the purpose of marriage is a hooligan. Love for the purpose of marriage depends on becoming noble; With love as a means, the goal seems to become clear.

I believe that many friends have encountered mergers and acquisitions, and some people are still twisting and pinching for cooperation with capital, and some people have already seen it; Some people are half-pushing and half-pushing, and some people are already doing all kinds of pandering postures, not for anything else, but for this love with capital. Different mentalities also show different understandings of M&A behaviors, and different understandings will also have different impacts on cooperative behaviors. Originally, M&A cooperation is a very lofty thing, just like getting married, what's not to see?

It's just that many people still have a knot in their hearts that has not been opened, thinking of their own companies as girls in the boudoir, those companies that come to talk about mergers and acquisitions with money as prostitutes, and those intermediate FAs as pimps.

Pretension was not the preserve of the corrupt literati in China.

In fact, in my mind, the behavior of mergers and acquisitions is really the same as marriage. This is also in line with all the reactions I made when I cooperated with New Hope Group's fresh life cold chain. At present, marriage must first have a process of falling in love, right? (Of course, I have no objection to getting married first and then falling in love, as a normal man in a youthful state, it takes a lot of determination and will to be able to do not take the initiative, not to refuse, and not to be responsible) First of all, the two parties have to talk first, first understand, whether the two sides have common values, which is very important; It is important to have a common hobby and language; It is also important whether there is an eye rim; And are the expectations for the future the same? How will this new home of the future combination be divided? Who's in Christ? Who's out of the house? Who cares about the money? Who's in charge? Who is responsible for the results? What if we don't meet our promise to each other? Even, the notarization of pre-marital property, if it is not good, how to divide the property? How to deal with the various outcomes that may be foreseen in the marriage may need to be explained in the M&A cooperation agreement.

Values can be seen, but you can't touch them, but it's a bad thing at a critical time. Therefore, two people and two enterprises must have common values and common goals and expectations for the future in order to come together, which is the basis of feelings. Therefore, in "talking", "love" and "love" are three processes, and in these three processes, the action of "talking" is very necessary. With common values, common hobbies and languages are relatively easier, is it the same thing to do, the same goal, the same direction? Now that you understand that both parties want to "get married", "you want to have children after getting married", or even "have one child or two children?" It doesn't matter if you have a boy or a girl", let's see if you have an eye for the first time or already have an eye for you? After we get married, can we take care of each other and achieve each other's achievements? Love is to appreciate each other, but also to tolerate each other, if you can do this, then two people and two businesses can think about how to come together and when to come together.

How logical is it to see all this? Make people feel the need to bless them?

But we forgot that in fact, this is a society, composed of people with all kinds of thoughts, many things are realistic, and many people need to think rationally, especially when it comes to marriage and mergers and acquisitions.

The first is the subject of mergers and acquisitions, and the feeling to the founders of the merged companies is that many times it is more like the parents-in-law choosing a daughter-in-law for their son with money, and more like a noble prince picking a Cinderella wearing a glass slipper, which is not love at all. In the eyes of the merged, they are not equal to each other. The business owners who have been acquired are in a weak state of mind, and sometimes they will think of themselves as girls who insert grass labels, which will inevitably think of the acquirer as a prostitute, and come to buy themselves for the merger's one-night fun, and will feel that after the one-night fun, they will be kicked out of bed by rich people who like the new and hate the old. Or being acquired is just a partial house for the master of a big family, and it is simply wishful thinking to be corrected to become a ** milk.

For the acquirer, after talking with the acquiree for a long time, understanding the history, growth process, feelings and dreams of the acquiree, it took a lot of energy, time and economic costs to do due diligence, and it turned out that the original feelings are one thing, and the reality is another. (What we see and say about falling in love are all advantages) and even the main business has no core competitiveness at all, so such a daughter-in-law and mother-in-law will naturally discount the bride price. Therefore, the original "marriage" is not unconditional, and I can only agree to marry back, either "be a partial aunt's wife" or "dowry" from the original "gold mountains and silver seas" to three acres of thin fields and two thin cows.

The acquiree often thinks that it has clearly stated its future and past, and does not agree with the risks of its financial irregularities, and at the same time, there will be a large gap between the previous valuation and the subsequent value recognition. The acquirer and the acquiree are often different in value perception because of their different positions, angles, and visions. If both parties insist on their own recognition of the value, it is natural that at the last minute, the two parties will fail because they cannot reach a consensus. In fact, many people forget that the final result of the sky-high asking price is failure, and there is only one result of repaying the money on the spot, that is, it is not successful. The reason for all the failure is actually very simple, that is, the person who buys thinks that what is given is not worth it, and the person who sells thinks that what is given is not enough.

From here, it can be seen that the acquirer and the acquired party are not in the same channel at the moment, so there are not many resonance phenomena, and it is normal for the merger and acquisition negotiation to fail.

Personally, I think that whether it is an acquirer or an acquiree, it is important to maintain a normal heart. The state of mind is originally "the heart should be bigger" for enterprises that seek financial support for the development of equity, and there must be a "grass mark is to come out to sell" identity, no matter how many shares you sell, you always "sell", bargaining is very normal, asking for a price, what is abnormal about paying back the money on the spot? Asking the owner who went to *** to buy a one-night joy to be a sentimental prostitute and pay more money is itself a normal idea of a kiln sister; And the essence of a prostitute talking to a young lady is to want to prostitute for nothing, what's wrong with this? All transactions in this world are based on value exchange, our value in our own eyes and the value in the eyes of the other party are not the same thing, it doesn't matter who we are, it is important what we are in the eyes of the other party. In this society, if I were a young lady, I would have to understand that there are prostitutes who want to spend money, and there are prostitutes who want to prostitute for nothing; If I were a rich man, I should understand that there are juniors who want to be offside, and there are partial houses who want to be righted; If I were a prostitute, I should understand that when a young lady talks about feelings, she just wants to bargain and be good. Everything is normal. Therefore, merger and acquirers who rely on deceiving Xiaocheng should not feel that "the world is all dang, there are people from generation to generation, the old ones are scared, and the small ones have grown up". Small business owners who feel hurt by repeated failed mergers and acquisitions should not "enter the door and smile and sit down like a couple." When the funds are in hand, go to the idea of "forcing him".

Capital assistance is a double-edged sword, we want the growth brought by capital, we must accept the pressure brought by capital, we must standardize the safety brought by us, but also accept the negative profit growth brought by security.

Personally, I think that for companies seeking capital to help grow rapidly, don't care about the size of the so-called valuation, and spend an extra year to estimate 350 million more, which is actually inappropriate. The world's martial arts are only fast and unbreakable, the cost of time is the biggest cost, get the capital and get the endorsement and immediately set off to grow savagely, look back, those people are still bargaining, and you have already dumped them a few streets. Don't care about the people who are commenting on you behind you, you can hear their comments behind you because you are already ahead of them. What a big thing it is today, the past is all small things, and those difficulties that can't kill you, after you cross it, can only become the past with a slight smile.

It doesn't matter who we are, it doesn't matter who we want to become, for the growth of the enterprise with equity, I want to say, to be a miss, but also to be a Miss Qinglou who knows how to make trade-offs; For mergers and acquisitions, I would like to say that even if you are a prostitute, you must be a prostitute with feelings. Even if the merger is not successful, we must make those young ladies miss our tone instead of ruining the reputation of my son; Of course, for those young ladies who only sell their bodies and don't sell their arts and want to take the money and leave, I will be cautious when I pay for it.

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