It stands to reason that the Northeast tourism fever has nothing to do with the root car, but BYD still took advantage of this round of traffic in the Northeast to get on the car.
The specific method is to officially assist the Songhua River Ice Marathon Challenge, and the specific assistance situation is unknown, but it is certain that the cost of this competition should not be low.
According to official data, as of 12 o'clock on January 25, the registration ended at nearly 7,000 people, including 1,855 people for the ice skating marathon, 3,997 people for the ice and snow running marathon, 689 people for the snow bike marathon, 100 people for the cross-country skiing invitational race, and 200 people for the ice dragon boat super league.
This should not include people who come to play.
And then how did BYD do it?
BYD exhibited new models such as the Formula Leopard Leopard 5, Denza D9, N7 and Song L at the scene, and matched them with the corresponding "ability display".
Specifically:1Leopard 5 :d mo off-road hybrid architecture (intelligent electric four-wheel drive, wide temperature range heat pump, cold and warm refrigerator, front and rear heating).
2.N7: The world's first pulse self-heating technology, high-power dual-gun overcharging, and ITAC intelligent torque control technology.
2.D9: The highest-selling MPV in China in 2023, -30 -60 wide-temperature high-efficiency heat pump.
3.Song L: wide temperature range high-efficiency heat pump, silicon carbide module, 800V high pressure, self-developed four-piston aluminum alloy fixed pliers.
Among them, the most important are pulse self-heating technology and -30 -60 wide temperature range high-efficiency heat pump, the former allows the battery to be charged at low temperatures in the northeast, so that the battery is not heated most of the time, and the latter is to provide a guarantee for the energy consumption and heating of the whole vehicle.
Coupled with the "leopard U-turn" of the equation leopard, BYD's round of marketing should have played a good role.
In fact, such a large company, from the beginning of the Harbin explosion, to the decisive end of the marketing is necessary to go through planning, apply for these processes, for a company with a traditional organizational structure like BYD, this response speed is not easy.
Hopefully, the timeliness and volume of this small marketing will be maintained.