Original title: "Small" Scene Surging Economic "Big" Energy (Theme).
A visit to a small shop, a small factory, a small station, and a small village (subtitle).
Editor's note: On the occasion of the Spring Festival, the reporter of the "Economic Information Daily" walked into the hot and fresh shops, the small factories with hot orders, the small stations full of tourists, and the small villages with new looks, to see the consumption change, industrial upgrading, cultural and tourism integration, and rural revitalization. In the visit of these "small" scenes, the reporter deeply felt the tenacity and confidence contained in them - the barbecue shop that has been operating for more than 20 years began to explore the "new way of playing" consumption, the traditional manufacturing factory abandoned the "copy and copy" and sounded the horn of innovation, the maglev train station made it more convenient for tourists to reach the "poetry and distance", and the once poor remote mountain villages unremittingly sought the road of "counterattack". Each "small" scene carries the fireworks in the world, condenses the warmth and coldness of people's livelihood, and surging the "big" energy of the economy.
Small shop "look at the consumption change:
To have a good product, but also to have a new way to play.
Dongguashan Night Market, located in Yunan Street, Tianxin District, Changsha City, is one of Changsha's gastronomic landmarks, and is also the "wind vane" of the local consumer economy and the development of individual industrial and commercial households. In the streets and alleys of one or two hundred meters, there are more than 30 small shops selling milk tea, barbecue, meat sausages, perilla, peaches and ginger and other delicacies.
A red-hot charcoal fire and strings of sizzling mutton are the most heart-warming fireworks. The reporter walked into Donggua Mountain to visit the small store, felt the warmth and coldness of consumption here, and heard the two words the most: one is "volume", and the other is "change".
Doing catering in Changsha is really too much! Mengzhong barbecue is the "top stream" of Dongguashan, but the store manager Lei Jing still feels "great pressure": in the past two years, the Yangfan Night Market and Sifangping Night Market of "Internet Celebrity Changsha" have become popular, and the format and category of Dongguashan, as an old night market, are relatively single, and the passenger flow has indeed declined. Some stores choose to take an early holiday during the Spring Festival, or reduce the amount of stock.
In the face of fierce market competition, many small stores have begun to take the initiative to change.
The old restaurant "Fire Man Barbecue", which has been operating in Dongguashan for 23 years, is open all year round. The rain and snow during the Spring Festival holiday this year ended, the temperature rose sharply, and this barbecue restaurant ushered in a wave of small peaks in customer flow.
Guo Yuesong, the owner of Huonan's barbecue restaurant, has handed over the store to his son Guo Liang to take care of. Guo Yuesong said with a smile: "Now my son is in charge, and I am working, it depends on what he does." ”
In Dongguashan, if the store wants to survive, it must have good products and new ways to play. "Post-90s" Guo Liang permed and dyed light yellow hair, which is a completely different style from his parents.
Guo Liang, who was originally engaged in car sales, went to other places to learn barbecue skills and delve into innovative products. After returning from school, he launched new products such as meat and crab pot and chicken foot pot before the Spring Festival. Lettuce wrapped in a large skewer of pork belly, which is not so greasy to eat, this is a favorite way for young people to eat, and Guo Liang also tried to launch similar dishes.
In the new year, Guo Liang still has a lot of ideas. For example, young people pay attention to the consumption environment, and he is ready to find a design company to renovate the store; The aroma of wine is also afraid of deep alleys, and he wants to cooperate with other stores to increase marketing and promotion on social platforms.
"Dandan Hot Halo" is a long-established store, more than 10 years ago there was only one storefront, now rented seven rooms, the scale of operation in the Dongguashan area is one of the best. During the Spring Festival this year, the store opened three days earlier than usual.
Wang Dongcheng, the person in charge of "Dandan Hot Halo", can be regarded as a "research-oriented boss". He told reporters: "Look at those shops with poor business, most of the owners are sleeping, cooking fires, and playing with mobile phones. In business, only by constantly thinking about things and making progress will you not be eliminated. ”
Wang Dongcheng said that he often studies the head catering companies to see what advantages they have in terms of products, decoration, and scenes. Which platform and which blogger has a lot of traffic should also watch more and learn more. He also participated in paid courses in the catering industry many times, "each time it costs seven or eight thousand yuan, but it does have gains".
Wang Dongcheng is ready to apply what he has learned after the Spring Festival. The first is to plan to launch the "explosive products" of snacks in March, and the second is to open 2 new branches and expand the ** kitchen at the same time. "To do business, we must maintain our original intention, and we can't blindly pursue traffic. Wang Dongcheng said that he does not want to make products with pure Internet celebrity attributes, but hopes to dig out more Changsha intangible cultural heritage food.
Yang Fan, the owner of the barbecue restaurant, is not as proficient in innovation as young people, but he has a simple concept of "product is king". This small shop originally mainly engaged in beef skewers and butter skewers, but now it has refined the beef articles and launched subdivided products such as snowflake beef, beef tenderloin, beef lin meat, and yellow throat.
Before the Spring Festival, Yang Fan went to Xiangxi many times to investigate and look for local ingredients and merchants. He is preparing to launch new products such as rice tofu and squeezed chili glutinous rice cake after the Spring Festival. "I used to wait for customers to come to the door, but now I am also adapting to market changes, hoping that the new product will have a good response and be able to 'rush'. ”
In Dongguashan, where food gathers, whether it is the older generation or the new generation, whether it is a big move or a micro-innovation, the owners of every small shop are sensitively looking for business opportunities, which is their rule of survival.
Small factories "look at industrial upgrading:
In the past, it was copied and copied, and now it is innovating into a consensus.
On the eighth day of the Lunar New Year, Changsha Canon General Pump Industry, located in Liuyang Economic Development Zone, Hunan Province, resumed work. The factory set off fireworks and distributed red envelopes, which was full of joy.
*In the workshop, You Xiaohui, the director of the workshop, took a flashlight to check the surface flatness of the middle section of the multistage pump. The middle section of 400 kg is more than 1 meter high, and the two sealing surfaces should be tightly closed to ensure the stability and reliability of the product. "There are more than 10 multistage pumps to be delivered after the Chinese New Year, and we have to hurry up to complete the assembly. You Xiaohui said.
Changsha Canon General Pump Industry Co., Ltd. is a state-level specialized and new "little giant" enterprise mainly producing high-lift, large-flow mining multistage pumps. In recent years, the company's output value has maintained an annual growth rate of 20%-30%, and it will continue to maintain a good growth momentum since 2024.
In previous years, after the Lunar New Year, employees of Canon General Pump Company would take a holiday, but this year, there are many new orders, and most of them work until the twenty-eighth or twenty-ninth day of the lunar month. Approaching the Chinese New Year, Chen Houqin, director of the testing center, and his colleagues carefully tested the flow, head, vibration, noise and other indicators of the products, and often worked overtime until 9 o'clock in the evening. He said that the original 30 tests per month have reached 40 tests in the last month.
Behind the busy production line, there is the secret of the growth of this manufacturing company - "expanding the market externally and grasping innovation internally".
In recent years, on the one hand, Canon General Pump Co., Ltd. has seized the opportunity of domestic substitution in the mining industry, and on the other hand, it has set up a special Ministry of Foreign Trade to explore the markets of countries along the "Belt and Road". When the reporter interviewed before the Spring Festival, he happened to meet the person in charge of a foreign trade company who came to investigate, and the group carefully looked at the products and took the first shot, and showed strong interest in introducing multi-stage pump products into the African market.
As a relatively traditional manufacturing company, continuous innovation has made it taste the sweetness. Li Yun, assistant to the chairman of Canon General Pump Co., Ltd., said that in the past, everyone was more "copying and copying", but now a "consensus on innovation" has been formed, and only innovation can become bigger and stronger, and high-quality development can be achieved. In recent years, the company has developed self-balancing multistage centrifugal pumps and other products, and is now developing four-vortex chamber self-balancing multistage centrifugal pumps to continuously meet the needs of customers for upgrading, energy saving and consumption reduction.
Changsha Yinbaoshan New Auto Parts, which is also located in Liuyang Economic and Technological Development Zone, has also ushered in a "good start" for orders. Xu Yiguo, deputy general manager of the company, said that January and February are the traditional off-season for the automotive industry, but this year has continued to be better since the end of last year.
Before the Spring Festival, the reporter saw in the workshop of Yinbaoshan New Company that more than 20 injection molding machines were running at full power, and the implementation of "workers in shifts, machines without stopping" 24-hour production. The front-end modules stacked in the warehouse are black and pressed, which is spectacular. "These are like 'New Year's goods', and we have prepared more stock this year. Xu Yiguo said.
The employees of the logistics department of Yinbaoshan New Company have a day off later than the production line workers. Liu Xiaojun, director of the logistics department, collects customer demand information every day, arranges departures, and confirms the receipt and product quality with customers. Liu Xiaojun said: "To stand on the last shift, I can only rest assured that the products are successfully shipped to the customer." ”
When the work resumed after the holiday, the company quickly entered a "sprint" state. On the ninth day of the Lunar New Year, Yinbaoshan New Company held a staff meeting to carry out professional knowledge training for employees, implement materials and personnel in place, check whether there are problems in the operation of the machine, emphasize safety and quality requirements, and prepare for full production.
Xu Yiguo said that now the new energy vehicle industry model update speed is fast, parts companies must respond quickly. In the past, the company had one or two new projects every year, and this year there will be five projects in mass production at the same time, and the output value is expected to increase by more than 20 million yuan. This is an unprecedented situation.
The driving force for the rapid growth of enterprises is also the ability of R&D and innovation. The group headquarters of the new company is in Shenzhen, and the Changsha company only had production and sales departments in the past. Today, Changsha company is equipped with a R&D team of more than 10 people, and R&D investment continues to increase.
We have seized the 'tuyere' of lightweight and low-carbon in the automotive industry, and related products have made a great contribution to the company's performance. Speaking of the innovation point of the leading products, Xu Yiguo came easily: the active air intake grille assembly optimizes the drag coefficient, which can save fuel by 0 per 100 kilometers2 liters; The front-end module assembly can reduce the weight by 2 to 3 kg ...... without compromising the structural strength
For small factories that "make a U-turn", they are always able to respond to market changes with agility, and practice their internal skills to better ride the wind and waves.
Small station "to see the integration of culture and tourism:
Let tourists arrive at "poetry and distance" more comfortably
Under the warm winter sun, a high-speed rail station shaped like a winged phoenix shines. During the Spring Festival, in Fenghuang County, Xiangxi Tujia and Miao Autonomous Prefecture, Hunan Province, the Phoenix Ancient City High-speed Railway Station, surrounded by mountains, welcomed visitors from all over the world.
Witnessing the development of cultural tourism in the ancient city together with the magnificent high-speed rail station, there is also a poetic, small station full of Xiangxi charm - Phoenix Ancient City Maglev Station. Tourists walk out of the high-speed rail ticket gate and walk 50 meters to it.
During the holiday, the maglev station is festive and lively, and the staff dressed in traditional Miao costumes beat Miao drums, dance Miao dances, sing Miao songs, and enthusiastically introduce this modern maglev sightseeing express to everyone.
The Phoenix Maglev Sightseeing Express is the first maglev sightseeing express line in a county-level city in China. Yang Fang, the leader of the Phoenix Maglev passenger transport explanation squad, invited tourists to experience. "After getting off the high-speed rail station, you can seamlessly transfer to maglev, you can enjoy the Phoenix landscape along the way, and you can arrive at the Phoenix Ancient City Scenic Area in about 15 minutes. ”
For a long time, the development of Phoenix's tourism industry has been constrained by transportation. Yang Fang, who has many years of experience in the tourism industry, still remembers that in the past, it took six or seven hours to travel from the provincial capital Changsha to Phoenix. Many people think that the ancient city of Phoenix is very famous, but the transportation to arrive at "Poetry and Distance" is not convenient enough, so they have not set off for a long time.
After the opening of the Zhangjihuai high-speed railway in 2021, the distance from Changsha to Fenghuang has been compressed to two or three hours. "The high-speed rail station is still more than 10 kilometers away from the ancient city scenic spot, and tourists have to transfer to buses or buses to go to the scenic spot. Yang Fang introduced that the Phoenix Maglev, which was born at the right time, began trial operation in May 2022, which effectively improved the convenience and comfort of tourists' transfer.
9.On the 121-kilometer-long maglev line, there are 4 themed stations. The small stations connect the phoenixes in people's eyes, which not only enhances the travel experience of tourists, but also enriches the local tourism industry.
Walking into the maglev carriage, the ethnic minority folk elements are cleverly integrated into the decoration, and the fully transparent sightseeing glass makes the carriage look very bright. After a short walk, the original ecological canyon along the line shows a fresh and elegant picture.
You can not only feel the sense of science and technology brought by the maglev sightseeing express line, but also enjoy the beautiful scenery of the ancient city, and enjoy cultural performances at the station and participate in popular science research ......Liu Liyong, deputy general manager of Phoenix Maglev Cultural Tourism Co., Ltd., introduced that Phoenix Maglev is a transportation line and an integrated and innovative scenic spot.
In the maglev station, there is a hole in the sky - at the Phoenix Welcome Station, the "Fengming Xiangxi" scene combining ethnic totems and silver ornaments attracts tourists to use this as the background wall to "check in"; At the Phoenix Range Rover Station, tourists get out of the carriage, the ancient city of Phoenix and the Yanyu Tuojiang River are in full view, and you can walk into the beautiful and ethereal town written by Shen Congwen by strolling along the plank road; At the Phoenix waiting station, the scene of Miao batik and handicraft workshops is refreshing......
Tickets become tickets, stops become attractions, and traffic becomes experiences. Liu Liyong said that the maglev cultural tourism zone in Fenghuang County was rated as a national 3A-level tourist attraction, and the project was built into a comprehensive tourism product of "maglev transportation + cultural exhibition + tourism and leisure + popular science research", and the follow-up will continue to make efforts in brand building and service improvement.
This Spring Festival, the immersive experience center next to the Phoenix Waiting Station began trial operation, and tourists walked into different carriages to gain a unique experience: on the border city special train, the story of Cuicui and the send-off was presented through an ultra-high-definition holographic image installation; On the Phoenix special train, tourists can feel the thousand-year-old charm of the ancient city in 5D viewing ......
During the Spring Festival, the Phoenix Maglev Sightseeing Express receives more than 10,000 tourists per day. Liu Liyong said: "I hope that more and more tourists will take a train and fall in love with a city ......."”
"Small Village" looks at rural revitalization:
Take the right path, and the days are getting better day by day.
In the early morning, the mist was filled, and Nanmuqiao Village, Tanjiazhai Township, Mayang Miao Autonomous County, Hunan Province, deep in the mountains of Xiangxi, woke up in the curling smoke.
As the morning sun slowly rose, a burst of laughter came from the top of Nanmuqiao Village. In the newly built cloud jungle research base in the local area, many parents take their children to learn to sing Miao songs, experience rice cakes, watch dragon and lion dances and other Miao Spring Festival customs.
Our deep mountain Miao village is worth savoring. Tan Zeyong, the village party secretary, warmly invited reporters to take a stroll around the village. When it comes to the development of the village in recent years, he gushes endlessly.
From a withered small village, Nanmuqiao will rely on fruit planting, characteristic breeding and research and cultural tourism industries to achieve a collective income of 1.52 million yuan in 2023! Tan Zeyong is quite proud.
How does the change happen? Tan Zeyong used three stories to tell the development process of the village.
The first story is that the new force brings vitality to the ancient Miao village.
In 2008, the national public recruitment of ordinary college graduates to work in the village (community), Mayang County also ushered in a group of "college student village officials". Some people have discovered the potential of Nanmuqiao Village - there are many mountains, good ecological environment, and many planting and breeding households, so why not make use of the resources? As a result, 13 "college student village officials" set up an entrepreneurial park in Nanmuqiao Village to develop fruit planting.
Step by step, the scale of fruit cultivation in Nanmuqiao Village is getting bigger and bigger. This group of "college student village officials" also set up a company to provide guaranteed loans and technical support for entrepreneurs returning to their hometowns, thus attracting many "returning geese" to return to the nest. The former impoverished Miao Village has been transformed into a popular demonstration village for the construction of new countryside in Hunan.
Nowadays, the "College Student Village Official Pioneer Park" is no longer limited to college students, and more and more villagers have joined it - there are 52 new agricultural business entities in the village; Fruit varieties are also becoming more and more abundant, from citrus to kiwifruit, alpine thorn grapes, yellow peaches, blueberries, etc., and the area of the pioneer park has expanded to 5,000 acres.
The second story is about gathering strength in the face of adversity.
In 2016, the former Nanmuqiao Village was merged with two adjacent villages. Due to the large number of poor people and the high incidence of poverty in the other two villages, Nanmuqiao Village after the merger has entered the ranks of deeply impoverished villages.
What to do? Tan Zeyong feels that a chopstick is easy to break, and a chopstick is difficult to break, so it is better to break the geographical boundaries and develop the industry together with the surrounding five villages.
Therefore, under the joint promotion of 6 villages, we formed the general branch of the United Party, integrated land, capital and other elements, and turned the past barren mountains into a 2,000-acre "Liancun Lianchuang" industrial park, planting kiwifruit, blueberries, Chinese medicinal materials and other cash crops.
Local villagers can not only work at the base to earn income, but also invest in land and other ways to obtain dividends. During the interview, the villagers invited the reporter to come back to the village in a few months. "When the time comes, you will drive around the industrial park, and there will be fruit trees along the way, fragrant, so comfortable! ”
Since the "hutuan", the per capita income of the six villages has increased by nearly 5,000 yuan, achieving the goal of collective economic development and common prosperity of the villagers.
The third story is to keep pace with the times in order to revitalize the countryside.
The planting and breeding industry has developed, but we can't rest on our laurels. In order to combine the existing agriculture, natural scenery and ethnic customs to create greater economic value, we began to explore the integration of agriculture and tourism to build a cloud jungle research base. Tan Zeyong said that the base is surrounded by a fruit base, which is a good place to experience farming culture and labor education.
In the past six months of operation, we have received a total of 150,000 visitors. Zou Bin, the person in charge of the operation of the base, said that in addition to research, the base has also built a homestay and camping base. "During the Spring Festival, the B&B rooms were fully booked early. When the weather warms up, we will open the camping base, and then the popularity will be even stronger. ”
Although the mountain is still a little depressed at this time, standing on the top of Nanmuqiao Village, you can still see rows of neat grape vines on the terraced soil, as if looking forward to the spring flowers.
The butterfly changes of the small village reflect a new picture of rural revitalization. "Adapting measures to local conditions and keeping pace with the times is a 'good prescription' to achieve rural revitalization. I believe that if we go the right way, life will get better day by day! Tan Zeyong said.
This edition of the manuscript is written by reporters Bai Tiantian, Zhang Ge, Chen Zeguo, and Chen Zhenhaicai).
*: Economic Information Daily.