The plot is chaotic but it has attracted attention, and people have pushed it to the top of the hot

The plot is chaotic but it has attracted attention, and people have pushed it to the top of the hot search list

In the announcement of the new drama, Yu Zheng's team also encountered some twists and turns. Zhu Xudan temporarily withdrew, according to Yu Zheng, the communication with Zhu Xudan has not yet been finalized, but the examples of Guli Nazha and Shen Yue are used as the introduction in the dialogue. Although Zhu Xudan was willing to be three times, Yu Zheng suddenly changed to a new actor, which was undoubtedly an unexpected "tearing" incident.

And on January 17, "Sword and Fairy IV" starring Ju Jingyi and Chen Zheyuan was officially launched. However, the performance of this drama has caused a series of questions in terms of plot, character setting and makeup. However, the drama outside the play is even more eye-catching.

On the day of the broadcast, the official Weibo posted two messages in a row, one was the launch poster, and the other was a promotional video. However, what is surprising is that Chen Zheyuan and Ju Jingyi appear in different orders in these two Weibos, causing a small farce. Ju Jingyi's studio responded quickly, accusing that the contract clearly stipulated that she was a ban, how could it become a flat fan? And Chen Zheyuan's brokerage company also quickly shot back, saying that the contract agreed to be a flat match, how did it become a one? When the show just started, the male and female protagonists were already in trouble.

For some people who don't know much about the inside of the entertainment industry, maybe "fan" is an unfamiliar concept, and the resulting terms such as "flat", "tearing", and "grabbing" may be confusing. However, this turmoil left a deep impression on the audience.

"Fan" refers to the order in which the actors appear in promotional materials and films.

"Ichiban" means to be ranked first among all actors.

The central position is the most striking on the poster and occupies the largest area.

Jet Li is a fan.

When the names are arranged from top to bottom, he is the highest, and when the names are from left to right, he is the left.

According to past experience, the actors who are ranked first usually have heavy roles and are well-known.

For example, "Alive" directed by Zhang Yimou.

Gong Li, who was already the queen of the Venice Film Festival at that time, was behind Ge You.

However, times have changed.

What determines the "position" is no longer the role, acting skills and word of mouth, but the social influence.

Many actors who do not have heavy roles and controversial acting skills can also rank first or center in the publicity with their popularity.

So, what does "tear fan" mean?

If an actor is assigned a lower position in the contract, but later changes his mind temporarily and asks to improve his ranking.

They will use all kinds of means to force the filmmakers to meet their demands.

This act is known as "tearing", and the emphasis is on the word "tearing".

The combatants "include the artist team, fans and even the artist himself."

Forms include, but are not limited to, online quarrels, joint branding**, malicious reporting, and suspension of activities.

If someone succeeds in tearing up, squeeze the actor who is more famous than himself below.

This is called "squeezing".

By suppressing other people's names, they increase their own popularity.

And Ju Jingyi's experience can be called "being deceived".

The contract clearly agreed on a ranking, but the filmmaker suddenly lowered her ranking.

Or move up the rankings of another artist and be on an equal footing with her.

It's sad to be deceived. Pursuing one's own legal rights is a natural pursuit. The Civil Code stipulates that once a contract is formed and takes effect, it shall be strictly performed. If the producer signs contradictory contracts with different actors or agencies, it constitutes a malicious breach of contract, and should bear the liability for breach of contract in accordance with the contract and the law.

However, the act of tearing up the fan has had a certain impact on the general audience. We just quietly want to watch a show, is that so difficult? If there is a conflict, it can be resolved through legal means, so why make such a dispute?

I was very disturbed when I saw this. According to the available information, Tear Fan first originated in the Hong Kong entertainment industry. For example, in 1979, the martial arts film "Merry Broken Sword Little Knife" produced by Shaw Brothers was released, and the male lead actors at that time, Dillon and Fu Sheng, were both high-profile big stars. In order to avoid disputes between fans, the filmmakers cleverly designed the opening credits to ensure the balance between the two leading actors.

A similar example is the movie "Infernal Affairs", in the beginning of the film, Tony Leung is on the left, and Andy Lau is on the top at the end, taking turns to appear, cleverly avoiding the trouble of tearing up. Such a strategy is not only common in Asian films, but also in Europe and the United States.

For example, in 1978, "Superman" starring Christopher Reeve was released, but one of the scenes in the film was not the main actor, but Marlon Brando, who only played a 10-minute role. The names of Malone and Gene Hackman appear even before the title, an arrangement that cleverly defuses potential disputes.

However, the originator of the tearing phenomenon in the domestic entertainment circle can be traced back to the movie "Painted Skin" released in 2008. Since one of the actors who participated in the tearing has been subjected to the whole network**, I will use her initials "zw" to refer to me next. At that time, Zhou Xun and ZW were high-profile "big flowers", and their popularity was comparable.

However, the actor has already paid a heavy price due to his actions. The existence of the tearing phenomenon not only affects the harmony in the industry, but also arouses the audience's doubts about the production of the series. It is hoped that all parties can resolve the conflict in a reasonable way, so that the audience will no longer be troubled unnecessarily when enjoying the work.

The battle for the position sparked a vigorous dispute, and it was even rumored that they kicked the stool at the scene. However, this dispute became a rupture point in their relationship, and the two have been out of control ever since.

During the promotion, the two protagonists were busy with their own affairs and avoided appearing in the same scene, obviously showing a deep disagreement. Although one of them has been **, the battle for the position of the movie "Painted Skin" still set off a never-ending tearing storm. This tear has been going on for 15 years, and the horror of this fight can be seen.

Back on January 13, 2016, the two leading actors of the movie "Tomb Robbery Notes", Lu Han and Jing Boran, also had a tearing incident. It is worth noting that the parties turned a deaf ear to this, and the fans only showed their distress for their idols, which obviously did not cause much trouble. However, Jing Boran's agent paid a lot of price in this turmoil, and posted a Weibo post and deleted it, but it kicked off the year-long tearing war.

As time went on, the tearing incident escalated. In 2019, the movie "A Little Wish" was also involved in a battle for positions. The filmmaker failed to follow the contract and ranked Wang Dalu in front of Peng Yuchang, which triggered a fierce tear between Peng Yuchang and Wang Dalu. In the end, the filmmaker had to apologize publicly, making the movie, which was originally known for its brotherhood, embarrassing.

Even the starring Wei Daxun was not spared in the turmoil. He chose Buddhist propaganda, but he fell into an increasingly fierce whirlpool of tearing, and the fans' tearing behavior became more and more vicious.

The battlefield of tearing fans is no longer limited to the war of words between celebrities, and even the position of the poster, the proportion, the opening and ending credits, Weibo copywriting, platform promotional pictures and other aspects have become a battleground for soldiers. This also led to the cautiousness of the drama party and did not dare to offend any party easily.

Taking the official Weibo of "Swords in the Snow" as an example, the actors with names and surnames in the play are all regarded as leading actors and treated equally, and even the time for tearing up is being planned in advance. Behind this strategy is a cautious response to the battlefield to ensure that the drama party does not get involved in this turmoil.

On January 24, the launching ceremony of the film and television drama "Beacon Shadow Burning Plum Fragrance" was opened, and the male and female protagonists were served by Li Hongyi and Wang Churan respectively. However, with the first day of booting, a tear also followed.

In the process of booting, the official Weibo caused some commotion, first focusing on Wang Churan, and then turning to Li Hongyi. At the end of the development, Li Hongyi had to respond in person: "Do you think that it is enough to start tearing up on the first day of start-up?" ”

When there were still two days before the official launch of "Yi Nian Guan Mountain", the official Weibo released some related materials, including group portrait posters and finale information. Although Liu Yuning and Liu Shishi are also starring, the official Weibo ranked Liu Shishi's name above Liu Yuning. This caused dissatisfaction among Liu Shishi's fans, who believed that the official publicity blurred Liu Shishi's status in the play, so they announced that they would stop the data promotion.

The incident has put the official Weibo in a state of wobble. One moment he declared that Ren Ruyi played by Liu Shishi was the "leading boss", and the next moment he said that Ning Yuanzhou played by Liu Yuning was "our eternal leader". For those who have watched the play, Ning Yuanzhou and Ren Ruyi are the leaders of the two major spy organizations, and it is not inappropriate to call them "leaders".

Some film and television dramas have set off a craze for tearing up in the casting stage and even before the start. For example, "Sauce Garden Lane" directed by Chen Kexin, the movie is adapted from the "Sauce Garden Lane Murder Case", one of the four strange cases of the ** period. Director Chen Kexin has been preparing for this for seven years, and the heroine is Zhang Ziyi, who returns to the big screen.

Anyone with a discerning eye can see that there is a huge opportunity behind this movie. It seems that the tearing fan has long gone beyond the scope before the start-up, and even aroused strong discussion and attention in the casting stage of film and television dramas, like a prelude to a hot fire.

According to a person familiar with the matter, the filmmaker is currently actively contacting Yang Mi and Zhao Liying. Regarding the question of "who will play the starring role", the fans of Yang Mi and Zhao Liying are engaged in a fierce competition that echoes each other. From the initial confirmation of the news to the later refutation of rumors, and then to the final official joining, the whole process can trigger a hot search topic every few days on average.

The debate over "who has a higher status among these two actors" is also heating up. was originally "The Case of Killing the Husband in the Sauce Garden", but now it has turned into a farce called "The Case of the Sauce Garden Tearing Fan". Ironically, just a few months ago, Yang Mi criticized the phenomenon in his blog.

You may have noticed that in Xianxia costume idol dramas, the phenomenon of tearing is particularly common. This is mainly because the leading actors are often traffic stars, and both the stars themselves and their fans are very concerned about the level of the fan. This seems to be the inevitable consequence of making a living from traffic.

Back in June 2020, the official Weibo of "Green Hairpin Xing" released a double poster, with the names of Wu and Yang Zi listed side by side. Although it claims to be a "big male lead drama", it still sparked controversy, because some people think that their name is higher. This situation is obviously somewhat outrageous. The drama party chose to pretend to be deaf and dumb, so that the turmoil of tearing up continued to spread.

In the end, it was Yang Zi who personally stood up and urged the filmmaker to fulfill the contract, which made the incident barely subside. However, due to Wu's imprisonment, the series has not been launched as scheduled, and the question of "who is Yiban" has also become an unsolved mystery. Even the controversy was used as a marketing tactic, and the official used it to create a topic and increase the attention of the series.

And now, director Chen Kexin's "Sauce Garden Lane" is also facing casting problems. The official Weibo released a voice saying that the casting has not yet been finalized, and calls on everyone to be calm. The timing was chosen to be quite subtle, because only a few days later, CCTV's "Six Princesses" joined the camp as official media to criticize the tearing phenomenon.

It's not common for supporting characters to compete for roles, so what's there to fight for?

For those of you who are familiar with me, you should know my experience of participating in the "Six Princesses" film review show several times. According to my observation, the filmmaker has already learned the relevant news during the recording stage of the program. Therefore, before the show aired, they responded urgently. Otherwise, why do you think they are in such a hurry?

Looking forward to a lively discussion among fans to keep your work on the spot? That's a real strategy.

At the same time, there is also a "Sword and Fairy IV" mentioned at the beginning, which is also suspected of marketing hype. Judging from the time released by the official blog, it is at 1:35 p.m. Ju Jingyi's studio posted a Weibo post just 1 minute later, with a content of several hundred words. Although Chen Zheyuan's response was a little slow, he also gave a response within ten minutes. Maybe Ju Jingyi and Chen Zheyuan really have a conflict, but the time interval between publishing the blog post is so short, it seems that some kind of tacit understanding has been reached in advance.

On the day of the broadcast, the "tearing" incident of the two leading actors also successfully appeared on the hot search. Everyone speculated whether the drama party was deliberately using this "tearing" to create a topic?

Regarding the issue of "tearing up", it is worth noting that at the end of 2021, the State Administration of Radio, Film and Television issued a public notice "TV Drama Master Production Specifications". The specification clearly mentions matters such as the signature, order, and position of the cast and crew in the TV series, which should be clearly stipulated in the employment contract. When signing the employment contract, the producer should fully communicate with the cast and crew to avoid possible ranking and signature disputes. In the event of a breach of contract, the actors can defend their rights through legal means like Ju Jingyi. However, once the tearing incident broke out, it was a bad scene for everyone.

Ultimately, if you want to wear the crown, you have to take on the corresponding responsibilities and pressures.

It is self-evident that the most high-profile propaganda space bears the heaviest responsibility. On this stage, some artists have successfully promoted A-level projects to S+ level with their influence. The artist who chooses to take on this role is undoubtedly the best choice for himself and the crew.

In contrast, those artists who frequently compete for positions for rankings may actually damage their image in the process of snatching, which is not good for the relationship with the audience. After all, who wants to support an entertainer who has been labeled as "fond of creating disputes"?

As viewers, we care more about the performance of the actors in the work and the acting skills they present in the series. Relatively speaking, what is important to us before and after the position? In this day and age, audiences are paying more attention to the plot itself, rather than following the opening and ending credits as before.

Therefore, we believe that the brilliance of an artist's performance on stage is the key to truly attracting the audience. That's the end of it, and we look forward to seeing you again tomorrow! I wish you all the best and goodbye!