Haier Brothers AI Creation Competition
Founded in China, Haier has always been a pioneer brand, especially in the field of smart home appliances. Their journey is rooted in "customer-inspired innovation" and exemplifies their commitment to putting the consumer at the center of their design philosophy. By leveraging advanced technologies such as artificial intelligence and the Internet of Things, the company has not only revolutionized the use of home appliances in China, but has also had a significant impact on the global market. Their efforts to combine traditional appliances with innovative technology have made them a beacon in the appliance industry.
Haier attaches great importance to "customer-inspired innovation" and uses artificial intelligence to enhance the user experience.
Haier has partnered with global giants such as China Mobile and Huawei to boost its AI capabilities.
The company introduced AIoT to combine artificial intelligence with the Internet of Things to facilitate seamless human-machine interaction.
Haier has grown at an annual rate of 25% in the European market, making it the leading Chinese brand in Europe.
Their AI work involves a variety of products, including washing machines, wine coolers, and refrigerators.
Deep Dive: How AI is Contributing to Haier's Global Dominance
Haier's AI strategy is based on the principle of "customer-inspired innovation". Haier develops product strategies through a deep understanding of consumer needs. Collaborations with the likes of China Mobile and Huawei also play an important role, laying the foundation for technological advancement.
Haier seamlessly integrates AI across a wide range of products. The Haier 959 and 979 plus washing machines utilize artificial intelligence to meet intuitive laundry needs. Their wine cabinets use artificial intelligence to maintain temperature, humidity, and lighting conditions, reminiscent of a traditional wine cellar, while also offering a "smart" element where users can find bottles via their smartphones. Additionally, the CUBE 90 series refrigerator acts as a smart kitchen hub, allowing users to browse the internet, access recipes, and even monitor the oven.
Haier's AI innovation has been widely recognized. In Europe, products such as smart wine cabinets and smart washing machines have received widespread attention. Their growth in Europe is a testament to their success, with an annual growth rate of 25% at all times.
Despite the tremendous progress made, challenges remain. Connectivity issues arise when smart home products from different manufacturers are unable to communicate effectively. In addition, the dependence of high-end smart chips on foreign ** companies is still worrying. Zhao pointed out that the large-scale adoption of these smart home devices will take more time, which shows that some technology and integration barriers still exist.
Haier's future looks bright. With the in-depth development of globalization and artificial intelligence, their "10+N" innovation system aims to provide smarter and more convenient life solutions. Their focus remains on user-centric innovation, which shows that the evolution of their product line will always meet the changing needs of consumers around the world.
Haier's journey of integrating artificial intelligence into its products has reshaped the smart home landscape. By prioritizing consumer needs and partnering with tech giants, they have produced innovative products that seamlessly blend tradition and technology. Challenges remain, but with a user-first mindset and commitment to innovation, Haier is well-positioned to lead the global shift to a smarter, more connected future.