The Chinese Super League is facing a "streaking" crisis, and cooperative enterprises are discouraged, and the former chairman has endless troubles
As the drums of the 2024 Chinese Super League season are getting up, the 16 participating teams are in full swing for the final preparations. The news of new signings continues to ignite the enthusiasm of fans, but behind this, a worrying reality is quietly approaching - many teams may face the dilemma of "running naked".
After Song Kai became the chairman of the Football Association, in order to stimulate the vitality of the market, he boldly relaxed the restrictions on the team's naming rights, intending to attract more investment from enterprises. This change in policy marks that the gender-neutral name policy in Chen's era has officially become history. However, despite the policy opening, the real spring seems to have not yet arrived. In addition to the Henan team's successful hand in hand with "Du Kang", the other 15 teams are still running around to find a title sponsor.
According to the Football News, Changchun Yatai, Beijing Guoan, Zhejiang Team and many other clubs have made some progress in cooperation negotiations. Negotiations with potential customers are in full swing and they hope to finalize the partnership before the start of the new season. Shandong Taishan, Chengdu Rongcheng and other teams are also actively seeking solutions, hoping to make a breakthrough in the advertising behind the jersey and on the chest.
However, the situation of six clubs, including Tianjin Jinmen Tiger and Wuhan Three Towns, is not optimistic. They have barely made any progress and it is likely that they will not be able to find a title sponsor for the new season. In particular, Tianjin Jinmen Tigers, as a veteran powerhouse in the Chinese Super League, have had to enter a state of trusteeship. Meizhou Hakka and Cangzhou Lions, two civilian teams, are also facing the dilemma of no advertising and title on their chests, backs, backs, and backs, and the road to relegation in the new season will be extremely difficult.
The situation of Shenzhen Xinpeng City and Qingdao West Coast is also worrying. Shenzhen Xinpeng City moved to Xindi after surpassing, but the investment promotion work has not been carried out for a long time. Although Qingdao West Coast has the support of small sponsors, it is still blank in terms of naming. In the past, promoted horses were often able to attract strong companies to cooperate after overtaking, but now, this seems to be a thing of the past.
Looking back on Chinese football in the past ten years, we have witnessed the glory of Guangzhou Evergrande and the rise and fall of Jinyuan football. However, when the tide of gold receded, what was left behind was a mess. The neutral name policy of Chen Moumou, the former chairman of the Football Association, was originally intended to build a century-old club, but because of the one-size-fits-all approach, it backfired, resulting in the dissolution of dozens of clubs in the ** league, and it is difficult for enterprises to restore their confidence in Chinese football.
Nowadays, the environment of the Chinese Super League is seriously polluted, cooperative enterprises are discouraged, and many teams may continue to "run naked", all of which are not unrelated to the policy of the previous chairman. The future of the Chinese Super League requires the deep thinking and efforts of every football practitioner. At this critical juncture, what we need is not only new policies, but also a rebuilding of corporate confidence and a firm belief in the future of Chinese football.