At 7:30 p.m. on February 4th, the "New Year Intangible Cultural Heritage Night" of **Radio and Television Station was broadcast simultaneously on CCTV3, CCTV15, and CCTV**, creating a cross-border party for audiences, guests, and intangible cultural heritage inheritors to gather in the Year of the Dragon Market. The program presents a number of innovative and integrated programs with intangible cultural heritage as the background, and at the same time, by creating an immersive market atmosphere and a strong interactive experience, it brings new possibilities for the audience to watch the program with unique ingenuity.
The broadcast of the program covered an audience of 53.23 million people, and was recommended by 29 key resource positions on platforms such as Douyin, Station B, and other platforms, with a total of 68.1 million views of related manuscripts and a total of 1 reading of related topic matrices2.6 billion, which has been on the hot list of various platforms 44 times, setting off a nationwide upsurge of appreciating intangible cultural heritage and celebrating the New Year.
There are many intangible cultural heritages in China, from opera to dance, from skills to medicine, each intangible cultural heritage item has its own unique brilliance. "New Year Intangible Cultural Heritage Night" deeply understands the characteristics and unique charm of each intangible cultural heritage item, and combines different intangible cultural heritage items with multiple art forms to bring the audience a beautiful enjoyment.
People walk in the painting, so beautiful that I can't take my eyes off" "Atmospheric and charming, this is the common beauty of lacquer line carving and dance", let netizens praise the dance "One Line, One Carving, One World" is based on the work of the same name of Fujian Cai's lacquer line carving, in the first city of Guoan that restores the details of the building in the style of lacquer line carving, the dancers turn into characters in the lacquer line carving, dancing posture, showing the charm of the collision of lacquer line carving art and dance art. Wang Kai, Shang Shang, and Huo Yuanyuan will jointly perform "Mrs. Luxury", integrating intangible cultural heritage items such as elephant foot encouragement and reed sheng dance on the basis of the original song, and dancing out of the cheerful and unrestrained "Wumeng Mountain is connected to the mountains outside the mountain, and the moonlight sprinkles the Xiangshui Beach". The song "My Hometown is Delicious" took stock of the intangible cultural heritage delicacies in Sichuan, Tianjin and other places, and sang "China on the tip of the tongue", which attracted the audience to leave messages "I couldn't help but order a supper again". In the martial arts program "Cai Qing", one move and one style are vigorous and powerful, and the martial arts performances of Ling Yun, Zhang Hanliang, and Liang Biying are skillfully integrated with the bold style of the lion dance performance.
In addition, the audience also encountered the artistic charm of the quintessential Peking Opera in the process of the performance of "Green Shirts", learned about the Chinese tea culture with a long history and profound heritage from "Saying Tea", and felt the lingering charm of old Beijing hawking and Beijing qin books through the song "Walking in ......the City" with Guan Xiaotong and others"Every time I watch a program, I have a better understanding of intangible cultural heritage", "interesting and meaningful, so that I can calm down and enjoy the beauty of intangible cultural heritage", the audience appreciated the beauty of theatrical performances, and also approached the excellent traditional Chinese culture, infiltrating and nourishing the soul with the elegance of traditional culture.
After watching the show, I seem to have followed the guests to catch up with a big set" "The atmosphere of welcoming the Year of the Dragon is full, and I found the feeling of celebrating the New Year when I was a child", through the exquisite design of the space atmosphere, scene movement, and interactive experience, "New Year Intangible Cultural Heritage Night" also gave the audience an immersive feeling of moving and changing scenes.
As the camera moves and the program changes, the audience sometimes follows the Chongqing Tongliang Dragon Dance Team to run around the city gate, feeling the jubilant festive atmosphere outside the Yongding Gate; From time to time, I came to the naughty alley where children were playing and playing, and witnessed the amazing clay sculptures of Tianjin and Liu's flowers blooming at the fingertips with Chen Duling and Huang Zihongfan; From time to time, I come to the Golden Hall, and while enjoying performances such as "I Am a Little Green Dragon", I understand the production skills of Xuzhou, Jiangsu and Sichuan Mianzhu woodblock New Year paintings.
Immerse yourself in the jubilant and enthusiastic intangible cultural heritage folk customs in the central square, lean over to enjoy the colorful Chinese lanterns in Kyushu Square, and taste the intangible cultural heritage food ...... along Shishen Street"New Year's Intangible Cultural Heritage Night" creates an intangible cultural heritage market with rich scene space, so that the performance and the garden complement each other, creating an immersive performance atmosphere in the strong New Year's flavor. The audience feels every detail of the space as if they were there, and the audience has become a participant in the creation of intangible cultural heritage from a single perspective.
Decoding the flavor of the New Year with intangible cultural heritage and creating a literary and artistic feast in the Year of the Dragon, "New Year Intangible Cultural Heritage Night" allows the audience to appreciate the charm of intangible cultural heritage and enrich the cultural and entertainment experience. At the same time, the program also silently helps the cause of cultural inheritance, creating a strong New Year's flavor and conveying the most sincere blessings when the Year of the Dragon is approaching.
Yangtze Evening News Purple Cow News reporter Zhang Nan.
Proofread by Xu Heng.