Shansilu: (Wen Lu Natural) The word "integration" is appearing more and more frequently in the business world, and almost every entrepreneur is talking about how to integrate resources, how to integrate the first chain, how to integrate the industrial chain, how to integrate brand communication, and so on. This concept of integration is so deeply rooted in the thinking of entrepreneurs that it has even become a standard action that must be done, and we have to admire the plasticity of human beings.
When entrepreneurs talk about integration, there are various motives, some for resources, some for strategy, some for brand building, some for management, and some for catering to the intentions of investors. Regardless of the motive, we can understand as long as there is no fraud and scam involved. However, there is one thing we must be wary of, that is, the "integration" thinking in entrepreneurship, because integration often means opposition and confrontation, means ** and independence, and real entrepreneurship should be a process of integration.
I oppose integration for two reasons: first, the essence of integration is a kind of opposition and confrontation; Second, the essence of entrepreneurship should be a process of integration.
Let's start with the first point. What is the essence of integration? The essence of integration is to concentrate the originally scattered forces to form a whole. Does this power of the whole come from the simple addition of scattered forces? Apparently not. The power of the whole is often greater than the sum of its parts, but how does this whole come to be? It is formed through consultation, negotiation, compromise, and agreement, which is the essence of integration - opposition and confrontation. Yes, when we say that we do not take into account the feelings of all forces when integrating resources, we just blindly emphasize our own benefits and interests, and expect other forces to take the initiative to cooperate, isn't this process a kind of confrontation and confrontation?
Let's talk about the second point. What is the essence of entrepreneurship? The essence of entrepreneurship is to create value. What is this value? This value is created by all parties, not by one party alone. The value created by one party alone cannot be called real value, because such value is unstable and undurable. Only the value created by the joint efforts of all parties is the real value and is sustainable. In order for all forces to create value together, there must be a way to integrate all forces together to form a community to face the market, competition and change together. It's a way of integration, not integration.
What is the essence of convergence? The essence of integration is tolerance, understanding, respect for differences, and seeking consensus. Entrepreneurs should put aside their own identity and status, understand the ideas and needs of other participants, respect their differences and personalities, and seek their consensus and support. Only in this way can entrepreneurs form a real community and face the challenges and changes of the market together.
That's why I say that entrepreneurship should be "integrated", not "integrated". Entrepreneurs should put aside their own identity and status, understand the ideas and needs of other participants, respect their differences and personalities, and not try to integrate them into their own system. Entrepreneurs should see all participants as part of a community, face the challenges and changes of the market together, and create real value together.
To summarize my point of view: entrepreneurship should be "integrated" not "integrated", because the essence of integration is opposition and confrontation, while the essence of entrepreneurship is to create value. A true entrepreneur should see all participants as part of a community, face the challenges and changes of the market together, and seek consensus and support together. Only in this way can entrepreneurs truly realize their dreams and values.