Dragon and lion dedication, Dongpo poetry recitation, Song costume catwalk, tea performance ......A few days ago, the series of high-quality development activities in Huicheng District, "Don't give up being a Lingnan person" - Goose City Poetic Words Dongpo Immersive Elegant Collection was held in Dongpo Ancestral Hall.
With Dongpo culture as the main line, the activity brings together intangible cultural heritage, folk snacks, entertainment experience, etc., to create a Song Dynasty life scene experience area, reproduce the elegance of Song Yun, and allow citizens and tourists to immerse themselves in the charm of Dongpo culture. The event also invited Dongpo cultural research experts to provide suggestions based on their professional expertise to promote the high-quality development of cultural tourism in Huicheng District, and provide strong support for building Dongpo cultural IP.
Tea performances, guqin performances, and Hanfu catwalks reproduce the elegant life of the Song people
Walking into the main venue of the event located in the Dongpo Temple, the sound of the piano is melodious, and the exhibition is full of song rhyme. Being in it is like traveling back in time to the Song Dynasty. At the scene, tea performances, pot throwing games, guqin performances, Hanfu catwalks and other activities were wonderful, reproducing the elegant life of the Song people in a panoramic way, unlocking a new immersive cultural tourism experience.
The event kicked off with the children's chorus "Lychee Ballad" brought by the Children's Choir of Huizhou Youth Palace. "I learned more about Su Dongpo's life story, and the experience was full, fun and long knowledge. Ms. Zhang, dressed in Hanfu, said.
In addition to the wonderful cultural programs, the event also invited experts and scholars to make suggestions and suggestions for the high-quality development of Huicheng's cultural and tourism industry. He Jiajin, the image ambassador of Huizhou tourism, came to the scene to call for the high-quality development of Huicheng, pushing the atmosphere of the event to a climax.
Su Dongpo is an outstanding representative of literati and has had a profound influence on China and the world. Although Dongpo Yuhui was only two years and eight months, it left a large number of literary works and precious traces to Huizhou. This is the fortunate fortune of Huizhou, an important cultural and historical business card and tourism resource of Huizhou, and the spiritual and cultural driving force for the sustainable development of Huicheng's cultural tourism. Huang Min, Secretary of the Party Leadership Group and Director of the Bureau of Culture, Radio, Tourism and Sports of Huicheng District, said that Huicheng will continue to tell the "Dongpo story" well, help build a new highland for the integrated development of culture and tourism on the Qiaodong Peninsula, and actively build a cultural cognitive system of Huicheng Dongpo. At the same time, we will promote the Dongpo cultural theme trail citywal** road, vigorously develop Dongpo cultural and creative products, and launch Dongpo banquets to provide better cultural and tourism products and services for the masses.
Based on the resource endowment, we will create Dongpo cultural IP
In recent years, Huizhou attaches great importance to the inheritance and development of Dongpo culture. Huge manpower and material resources were invested in the construction of Dongpo Temple, the creation of an intangible cultural heritage experience hall, the holding of the Dongpo Cultural Festival, and the production of "Dongpo Family Banquet". A few years ago, Huicheng District invested 20 million yuan to open up Zhongshan East Road, connecting important Su sites such as Huizhou Mansion Ruins Exhibition Hall, Dongxinqiao, Hejiang Tower, Shuidong Street and Dongpo Temple. At the same time, Huicheng District also started the repair work of Jiayou Temple. During the Spring Festival, Huizhou held Dongpo culture-related activities in Dongpo Temple, Fenghu Academy, and West Lake, continuing to polish the thousand-year-old reputation of Dongpo Yuhui.
Talking about the development of cultural tourism in the form of immersive elegant collections is the embodiment of the innovative transformation and creative development of Dongpo culture. Chen Xiu, deputy head of Huicheng District, introduced that Huizhou has unique ecological resources and humanistic stories, and to create Dongpo cultural IP, it is necessary to scientifically coordinate and optimize the layout, and grasp the industry to promote brand building. In particular, based on the resource endowment, the historical relics and urban landscapes, natural landscapes are strung together into a chain and connected into a piece, so as to promote the integrated development of agriculture, culture, commerce, tourism and sports; It is necessary to further enrich the business format, extend the industrial chain, improve the construction of supporting facilities, improve the quality of service, adhere to the simultaneous promotion of protection and construction, and transform cultural resources and ecological resources into development advantages; It is necessary to strengthen the linkage with the education department, develop and promote the research routes of primary and secondary schools, take the Dongpo Temple and the Dongpo Memorial Hall as the main carriers, work cultural depth and cultural characteristics, increase innovative experience, promote and spread Dongpo culture at the same time, and stimulate the growth of consumption in the cultural and tourism market.
Next, Huicheng will strengthen the restoration and protection of Su Ruins and strengthen the construction of Dongpo cultural landmark facilities, fully support the construction of Qiaodong and Qiaoxi, invest in hardware tourism signs, connect Fenghu Academy and Huizhou Mansion Ruins Exhibition Hall, implant Dongpo elements, enrich the city's imprint, help upgrade night consumption, and promote the integration of Dongpo culture into the development of cultural and tourism industry.
Suggestions
Let Su Dongpo's Yuhui culture go out of Huizhou
Among the many Su sites in the country, Huizhou has the largest stock, such as Dongpo Temple, Dongpo Well, Chaoyun Tomb, Dongxinqiao, Xixinqiao, Su Causeway, West Lake, Luofu Mountain, etc. Liu Hanxin, vice chairman of the Huizhou Civil Artists Association and distinguished researcher of the Dongpo Culture (Huizhou) Research Institute, said that for Huicheng, Su Dongpo left behind a cultural and tourism "bonanza" such as Dongjiang glutinous rice wine and mead, which urgently needs to be further revitalized.
Shen Dongcheng, executive vice president of Huizhou Dongpo Cultural Association and director of Dongpo Culture (Huizhou) Research Center of Huizhou University, believes that Huicheng should actively bid for Su Shi's international academic conference. In addition, it is also necessary to grasp the key link of "entering the school".
Culture is the soul of tourism, Su Dongpo is like a tourism ambassador, to enhance the quality of urban culture to make good use of this cultural business card. Chen Nanjiang, vice president of the Guangdong Provincial Tourism Association, suggested that it is necessary to do a good job in branding, so that Su Dongpo's Yuhui culture can go out of Huizhou and let more people know about it; It is necessary to do a good job in channel dissemination, and use the vivid forms of film and television, animation, games, variety shows, songs and other vivid forms that the masses can usually contact to learn about Su Dongpo's Yuhui story.
This group of texts is Huizhou** reporter Deng Huiting and special correspondent Zhou Wenmei.