Spring Festival lantern festival, folk customs performance, intangible cultural heritage experience, parade and New Year's ......During the Spring Festival holiday of the Year of the Dragon, various places continue to enrich the supply of cultural tourism and launch activities with diverse themes and wonderful activities. In the strong flavor of the New Year, citizens and tourists are enthusiastic about travel and consumption, and many scenic spots and business districts are showing a prosperous scene.
The "Cultural Tourism Feast" attracts people to go out of their homes and enjoy the Spring Festival
The dragon and tiger celebrate the New Year, and many places across the country have launched a "cultural tourism feast" full of New Year's flavor according to local conditions to attract people to go out of their homes and enjoy the Spring Festival.
On the city wall of Xi'an, which has a history of more than 600 years, nearly 20 groups of lanterns stretch for nearly 2 kilometers. The 37th Xi'an City Wall Lantern Festival, with the theme of "Lights Warm Chang'an, Longqi Chinese Year", once again decorated the ancient city of Xi'an with bright lanterns, presenting a Spring Festival cultural feast with strong New Year's flavor and distinctive characteristics for citizens and tourists.
Between the lantern groups, vendors in ancient costumes kept shouting and shouting, Tang culture immersion performances were staged in turn, and tourists held the national tide and New Year cultural creativity, happily taking pictures and "checking in".
This year, in addition to the lanterns, we also created an immersive theatrical performance with all-weather coverage for the first time. Ma Jinjiang, a staff member of Xi'an City Wall Scenic Area, said that during the Spring Festival, dozens of well-planned immersive performances will be launched from 8 a.m. to 6 p.m. every day. "We hope to create a strong Chinese New Year flavor and enhance everyone's Spring Festival travel experience. ”
For Cantonese people, visiting the flower market during the Spring Festival has an indispensable sense of ritual throughout the year, and the Yuexiu West Lake Flower Market in Guangzhou is the best representative of "Guangzhou New Year, Flower City to see flowers".
Walking in the West Lake Flower Market, folk parades, dragon and lion dance performances, and calligraphers are dizzying. This year, the West Lake Flower Market also has a sense of science and technology - in the flower market, many citizens and tourists pointed their mobile phone cameras at the main archway of the flower market, and then "summoned" a flying dragon to experience the scene of "Dragon Flying Nine Skies" in an immersive way, implying that the Year of the Dragon is moving forward high-spirited.
Cultural landmarks have become a popular "check-in" place for the Chinese New Year
The cultural tourism market continues to heat up, and various cultural landmarks have also become popular "check-in" places. Museums, libraries, art galleries and other public cultural venues in many places will not close during the Spring Festival holiday, and a number of activities have been carried out to enrich the cultural life of citizens and tourists.
During the holidays, the major museums in Guangdong were crowded. It is understood that Guangdong launched the "New Year in the Museum" activity, and 385 museums in the province have opened more than 1,000 basic exhibitions, nearly 200 Spring Festival special exhibitions and more than 400 colorful New Year's cultural activities.
In the Guangdong Provincial Museum, the audience was happy to find auspicious dragons, prints, rubbings, and seals. According to the staff of the Guangdong Provincial Museum, the number of daily reservations during the Spring Festival is full, and everyone is willing to come to the museum for a cultural year.
Watching the dragon and lion dance, watching the New Year's customs exhibition, enjoying the dragon lantern dance, listening to the New Year's ritual music, in the Guangxi Museum of Nationalities, people feel the charm of traditional culture in a festive atmosphere.
We carry out activities such as cutting window flowers, throwing hydrangeas in baskets, and performing ethnic performances, hoping that everyone can feel the joyful atmosphere of the New Year in an immersive experience, and at the same time understand the culture of the people living in Guangxi. Qin Yuanli, a staff member of the Guangxi Museum of Nationalities, said.
In addition to traditional cultural venues, some cross-border exchanges are also refreshing. In Changsha Taiping Old Street, Hunan Xinhua Bookstore and the cutting-edge tea brand "Flip Book Reading Ling" joint store is crowded. Citizens and tourists rush to enter the store to enjoy tea and read books in the "fragrance of books" and "tea fragrance".
The prosperous New Year releases the vitality of cultural tourism consumption
Guangzhou Tianhe Road business district, Changsha Wuyi business district, Nanning "three streets and two alleys" and other places, citizens and tourists carrying large bags and small bags come and go, a dazzling array of department stores, gift boxes, special products are placed on the shelves, and the market is full of consumption heat.
In Rong County, Yulin City, Guangxi, there are not only unique food snacks, but also intangible cultural heritage items and products that can be learned and tasted, as well as a dazzling array of New Year's goods street ......
Focusing on the holiday economy, Rong County has integrated the development of the New Year's goods market with the surrounding tourism resources and commercial places, and created an integrated consumption platform of "eating, traveling, shopping, entertainment and playing" in the ancient city of Rongzhou.
After the special food, intangible cultural heritage specialties and New Year's goods of overseas Chinese are integrated into the night market and scenic spots, they are better gathered. Liu Biao, director of the Rong County Bureau of Culture, Sports, Radio, Television and Tourism, said that the scenic spot also launched discount activities to allow citizens and tourists to have fun and spend at ease during the Spring Festival.
Walking into the fire palace located in Pozi Street, Changsha, the red lanterns are hung high, and a dragon is entrenched on the antique stone archway, which is a festive atmosphere for the New Year.
This 400-year-old shop is full of customers: in the "Snack Kingdom", stinky tofu, Dutch noodles and other Hunan specialties are served to the table; On the ancient stage, performances such as acrobatics, face changing, and treasure delivery by the God of Wealth are dazzling; In the temple floor, intangible cultural heritage products such as candy blowers, palm weaving, paper-cutting, and clay figurines attract people to buy them.
From culture and art, intangible cultural heritage to eating, drinking and playing, this Spring Festival, the vitality of cultural tourism consumption has been further released in activities with rich content and various forms.
**: Xinhua News Agency
Process edit: u029