The auto market in the new era has shown obvious changes, and the production and sales of new energy vehicles in the country will reach a record peak in 2023, accounting for 31% of the total auto sales6%。This figure is undoubtedly the product of the concept of technology and environmental protection, but on the cusp of this technological trend, Dongfeng Nissan has chosen a different path from the mainstream, and is about to launch a 6 7-seat fuel SUV called "Tanlu".
In the upsurge of science and technology and new energy, the appearance of Tanlu has attracted people's attention. The exterior design of the body is strong and heavy, and the design of the typical front face of a fuel car, the headlights and grille make it exude a strong sense of luxury. The prominence of this design style highlights the domineering spirit of Tanlu, making it particularly eye-catching in the tide of new energy vehicles.
However, the appearance of the Exploration is not the only thing that stands out. The interior design of the car is also full of modern technology, especially the staggered dual screens, which provide the driver with a wealth of information and intelligent interconnection functions. Compared with other models, the unique design of Tanlu retains most of the physical buttons, which is in line with the habits of most drivers, and also provides a more convenient blind operation mode.
However, despite the impressive exterior and interior design, the real challenge for the Exploration lies in its powertrain. It is equipped with 2With the power combination of 0T and 9AT, Tanlu has performed well in the field of fuel vehicles. However, in 2024, when new energy is rising rapidly, whether such a power system can achieve a sufficient share in the market has become a matter of great concern.
Considering the rise of new energy vehicles, why did Dongfeng Nissan choose to launch a fuel SUV at this moment? It may be a risk, but it can also be a well-thought-out strategy. The rise of new energy vehicles has led to increasingly fierce competition in the market, and major manufacturers have launched new energy models to join the trend. However, the launch of Tanlu shows that Dongfeng Nissan has a deep understanding of the market.
In the context of market diversification, consumer needs have also become more diverse. Although new energy vehicles have obvious advantages in environmental protection and energy saving, there are still some consumers who pay more attention to the actual performance and use of vehicles. The launch of Tanlu just caters to the needs of this part of consumers. The design of the 6 and 7 seats and the fuel power system make the exploration land have certain advantages in space and power performance, especially in the competition with competitors of the same level.
However, the future of Tanlu is not all smooth sailing. Although it has performed well in the field of fuel vehicles, its market share may be challenged in the wave of new energy vehicles. Consumers' concern about environmental protection and energy efficiency is increasing, and the market share of new energy vehicles is gradually expanding. Under this trend, whether fuel models can maintain market attractiveness has become a question worth considering.
The launch of Tanlu may be a step for Dongfeng Nissan to try in the market. While chasing the new energy trend, they have chosen a different path from the mainstream and tried to meet the needs of another part of consumers. The diversity of this marketing strategy is commendable, as consumer needs are so diverse that it is impossible to generalize. And Dongfeng Nissan may have taken a fancy to this by launching the land exploration.
Overall, the launch of Tanlu has caused quite a stir in the market. Its unique design style, combined with a traditional fuel powertrain, makes it unique in the market. However, in the face of fierce competition from new energy vehicles, the future of Tanlu is still full of uncertainties. As a high-profile new model, we will continue to monitor its market performance after its launch to see if it can find its place in the market and provide consumers with more choices. In this era of integration of technology and environmental protection, the future of the auto market will be more diversified, and the launch of Tanlu may be a microcosm of this diversification trend.