The once familiar yellow boots are now unattainable?
As for trend players, the 2024** autumn and winter collection, as the second big show of trend leader Pharrell Williams since he became the ** creative director, its attention is naturally further filled.
As early as before the release of the new show, the LV x Timberland collaboration shoes displayed by Fei Dong himself have caused a lot of discussion on the Internet, and with the LV 2024 autumn and winter series show officially coming to an end, the official recently announced the amazing launch price of the shoes, which once again detonated the Internet topic.
Timberland, which has been appropriately ridiculed by domestic netizens as "not bad", although we were once very familiar with the "magic boots" of workwear with high cost performance, it has made a big comeback in the trend circle in recent years, and even entered the ranks of "luxury", but now it seems to make us less familiar.
Having said that, Timberland's strong resurgence is actually something we can follow, from celebrities who have frequently brought goods to him in recent years, to the uninterrupted co-branded series of topics that have emerged in recent years, Timberland clearly knows how to grasp the trend and keep himself invincible for half a century.
65.50,000 yuan a pair!
What is the significance of LV x Timberland?
On the day of January 13th, trendy players were all swiped by a **: a social media account that mainly records the daily work of the LV** design team, and a ** of less than 10 seconds** recorded the process of Fei Dong personally showing the LV X Timberland shoes.
The pair of Timberland's classic wheat-colored 6-inch boots with the LV brand logo and the classic presbyopia pattern personally ** by the official account obviously confirms that this is not a custom Remake item, but a real collaboration series.
Soon, this pair of shoes not only set off a heated discussion in the city, but even now that it is only the beginning of 2024, many people have already called this collaborative shoe the "Shoe King of the Year" in advance.
Along with this **, there is also a lot of content about the LV 2024 autumn and winter series, such as Fei Dong invited the well-known Disney illustrator Ron Husband to create a background for this series around American workers and western cowboy groups.
As for the LV design team members, they took turns to perform the ** cargo jacket, which further revealed that Fei Dong will explore the daily scenes of this group this season.
In this context, Timberland is clearly one of the names that cannot be bypassed, so we verified the tandem role of Timberland in the runway shortly after.
Many of the looks are based on the background of the American West, and the clothing evolved from the traditional American West can be subtly blended with the gentlemanly sense of fashion, and the LV x Timberland on the feet of the models has become just the right styling embellishment and plus.
In addition to the details that can highlight the LV co-branded identity on the appearance, the 6-inch boots that were first ** are actually 15% larger than the original Timberland version, in other words, it will be more in line with the current trend aesthetic in terms of collocation.
There are also many pairs of classic Timberland shoes in the series, such as outdoor mid-top boots, eight-hole lace-up boots, etc., as for another pair of 6-inch boots made of calf leather, the upper is printed with LV presbyopia, and all metal parts are 18K pure gold, which has also become a hot topic.
According to the latest intelligence, this pair of LV x Timberland, known as the "Nirvana Edition", was originally priced at 65 in China50,000 yuan a pair, and in all likelihood, this pair of shoes can only be matched with an acrylic shoebox as shown on the runway**.
For this collaboration, there is no doubt about the topicality. According to the analysis of many senior trend players, this is a tribute to the "hip-hop era" by Fei Dong.
Since back in 1996, hip-hop legend DJ Grandmaster Flash was shooting a blockbuster for LV with Timberland, which is considered to be the first of its kind in street x fashion, so it's not hard to see why the LV x Timberland collaboration is so meaningful to street gamers.
On the other hand, there are also many players who are not optimistic about this cooperation series, and the public believes that the cooperation between the two sides lacks novelty and sincerity, and even compares the cooperation series of Fei Dong with the Creeper Boots created by former LV creative director Virgil in imitation of Timberland shoes when he was working, and believes that the former is far less exciting than the latter.
It is true that a collaboration series that is already full of topics will naturally have different repercussions when it is officially put into the market vision, and no matter what kind of voice, the volume of voice for both brands will be in a positive state.
But if you dig deeper into the LV x Timberland series, who gets more vocal growth, there is no doubt that it is Timberland.
A blowout of topic co-branding
The last two years at Timberland have been wonderful
If Timberland has become the center of the topic recently by virtue of its collaboration with LV, this statement is actually not accurate, because in the past two years, Timberland has become popular in the trend circle.
First of all, it is indispensable to bring the goods in person by celebrities, such as the hip-hop singer A$AP Rocky, who has always been known for her "good taste in clothing", and many out-of-the-circle events and out-of-the-circle styles in the past year basically revolve around a pair of classic Timberland boots on her feet.
In addition to the super ability of many celebrities to bring goods, Timberland itself has also had a lot of wonderful works in the past two years in terms of co-branding, which is not an exaggeration to describe it as "wonderful".
supreme x timberland
It's not uncommon for Supreme and Timberland to be used together, and the two sides basically bring a regular collaboration every year. Not long ago, Supreme also released its latest collaboration with Timberland.
The three-dimensional diamond-shaped steel plate pattern on the upper is low-key and highly recognizable, and the brilliant color scheme allows players to have a more diversified matching scheme, making this series highly concerned and sought after.
stussy x timberland
Last year, Timberland launched a wave of collaborations with Stussy, one of the originators of streetwear brands, to promote its World Hiker silhouette.
Even if the shoes didn't attract much attention when they were first released, it wasn't until recently that many players discovered this pair of pearls in the sea, and after the wear bloggers brought the goods to their feet, they got attention, resulting in the shoes currently rising in the secondary market.
And in 2022, Stussy also teamed up with Our Legacy and Timberland for a three-way collaboration, this pair of high-value Timberland high-top military boots provides more matching possibilities for trendy players.
kith x timberland
Kith, who has been ridiculed by trendy players as a "co-branded madman", has recently collaborated with Timberland very frequently, and in mid-December, the two sides launched two pairs of co-branded outdoor boots in a low-key manner.
It has to be said that when it comes to creating shoes with a soft color palette, you can definitely trust the eye of Ronnie Fieg, the founder and designer of Kith.
aimé leon dore x timberland
In recent years, AIMÉ LEON DORE has become one of the representative brands of Cityboy style with a number of pairs of New Balance co-branded sneakers, so in the recent collaboration with Timberland, ALD did not choose the classic 6-inch boots, but chose the more Cityboy-style 3-eyed sailing shoes for design, and the elegant design made players shine.
clot x timberland
Last year, on the occasion of CLOT's 20th anniversary, Edison Chen brought the latest collaboration project with Timberland, Future73, which is presented with elements such as Chinese characters and tiger stripes, and launched two colors, yellow and green, fully interpreting CLOT's consistent and unique Chinese style design.
a-cold-wall* x timberland
Like Edison Chen, ACW joined the Future73 project, and in the two collaborations with Timberland last year, this black version of the 6-inch boots has attracted the attention of many trendy players due to its high appearance and rare quantity, and it is currently at a high premium.
In addition, there is also a light khaki leather version released earlier, and a very industrial style 3-eye sailing shoe made of special materials, which is also favored by many players with a modern design that is different from the classic yellow boots.
veneda carter x timberland
The eponymous brand founded by stylists and Timberland created a niche collaboration in 2022 has recently regained a lot of attention after many overseas bloggers frequently visited it.
This collection subverts the classic design of Timberland boots, with elements of shiny patent leather, and even high-heeled boots, allowing players to see the endless design possibilities of Timberland.
jimmy choo x timberland
Jimmy Choo, who is loved by women with her high heels, also launched a collaboration with Timberland in 2020 and 2022 respectively. Influenced by brand attributes, there are many exaggerated decorative elements such as rhinestones and metal in the design of shoes.
Although the shoes have a very high appearance, their pricing is not close to the people, and the market price basically remains in the five figures, but it does not prevent it from helping Timberland to raise a certain level of topicality.
In just two years, Timberland has produced more than that, and you'll find that even if each brand has different styles, Timberland has the ability to perfectly digest each style, which not all brands have.
It's easy to see why Timberland has a place in the world of sports, fashion, the outdoors and even fashion.
Has Timberland changed?
It has been proven that in the more than 50 years since its birth, Timberland has been a "killer" in different fields, and in this long process, it is often due to the active acceptance of Timberland by subcultural groups.
In the early '90s, Timberland's customer base was still dominated by blue-collar workers, and the iconic 6-inch yellow boots unveiled in 1973 were unanimously recognized by the worker community for their sturdy construction and excellent waterproof function, while in New York during the same period, the wearers of the yellow boots changed.
In 1993, a hardcore rap band called Boot Camp Clik appeared in Brooklyn, and they were the first rap group to treat Timberland's 6-inch yellow boots as **, and it was then that rappers began to notice the boots and began to use them.
Almost all rappers from New York, including Tupac and Wu-Tang Clan, are in love with the boots known as Timbs, Biggie writes them into their songs, and Mobb Deep wears 6-inch yellow boots to shoot his own **cover.
As the influence of hip-hop** grew, rappers' obsession with Timberland's yellow boots and workwear style transformed the look into synonymous with New York style and further propelled Timberland into the eyes of more street youth.
The core of the street is freedom, self, and individuality, and Timberland, as a brand that originally represented the working class, has been interpreted by New York street players since the 90s, and Timberland knows that the opportunity has come to break the circle.
So it held this opportunity in its hands and successively launched co-branding with street brands to achieve a better effect of breaking the circle and officially kicking the door of the fashion industry.
Driven by the great wheel of the times, the ingenious combination of street style and luxury fashion is becoming the current creative trend, such as Virgil, Nigo, Fei Dong and others are under this trend, playing a role in connecting the two styles of "bridge" meaning of the representative.
And when Timberland meets Fei Dong, just like the opportunity to enter the fashion field from the trend field to the fashion field, Timberland will inevitably seize the opportunity to achieve the step towards the fashion circle again.
Timberland seems to be changing, but it hasn't