Moosehead Lager, the Canadian beer brand, has long been deeply imprinted in the hearts of Canadians and has become a treasure of pride for them. For decades, it has been firmly in the top three domestic beers in Canada with its unique green imported bottle image, and is deeply loved by consumers.
In order to bring this historic and rich brand back to life without losing its soul, we modernized it based on the original packaging design from 1978. Over the past few decades, this look has become a distinctive icon for Canadian beer lovers. In this overhaul, moosehead has reimagined the moose, the brand's core emblem, to bring it to life, showcasing the brand's bravery, while also reinforcing the emotional connection between the animal and the consumer. In the new logo design, Moosehead uses a lot of gold, which represents 167 years of glory, while the main background color of the brand is richer and more vibrant emerald green, which symbolizes vitality and vitality. This color combination makes Moosehead Lager's packaging stand out from the crowd of beer brands.
In addition, moosehead has combined historical print references with a modern aesthetic to create a new brand identity. In this logo, history and reality meet, tradition and modernity dance together, reflecting both the brand's heritage and its determination to face the future.