Beijing, February 27 (Reporter Song Yusheng) The Institute of Literature of the Chinese Academy of Social Sciences released the "2023 Research Report on the Development of China's Internet Literature" on the 26th.
The report points out that the growth momentum of China's online literature industry will continue unabated in 2023. Driven by the three core trends of high-quality products, accelerated IP transformation, and deepening globalization, Chinese online literature, as a vivid practice of public participation, global co-creation, and highlighting the originality of Chinese culture, has continuously extended the radius of communication, and has become a vivid cultural business card for telling Chinese stories and spreading Chinese voices.
According to the data cited in the report, by the end of 2023, the size of China's online literature reading market reached 404300 million, a year-on-year increase of 38%, the scale of the online literature IP market jumped sharply to 260.5 billion yuan, a year-on-year increase of nearly 10 billion, and the online literature industry ushered in a market of 300 billion yuan. The number of online literature authors in China has reached 24.05 million, the number of online literature works has reached 36.2 million, and the number of online literature users has reached 53.7 billion, a year-on-year increase of 9%. According to the 52nd Statistical Report on the Development of China's Internet Network, the number of Internet users in China is 10With 7.9 billion calculations, nearly half of China's netizens are online users.
Screenshot of the report. At the same time, the report pointed out that with the significant increase in the overseas radiation and influence of China's online literature, online articles, games, and film and television have become the troika of "cultural going overseas". According to the data, the market size of online literature going overseas exceeds 4 billion yuan, with about 410,000 overseas online writers, about 620,000 overseas original works, and about 2 overseas visiting users300 million, covering 200+ countries and regions around the world, of which the United States has the largest number of users.
In addition, with the blessing of favorable factors such as one-click assistance of AI translation and mutual empowerment of overseas IP products, Chinese IP has gradually entered the global vision, such as the second season of the film and television drama "Celebrating More Than Years", which became the first domestic drama with more than 10 million reservations on the whole network, and the exclusive overseas distribution rights have been pre-purchased by Disney; The IP-adapted game product "Breaking the Sky: Furious Clouds" released overseas has been launched in Malaysia, Indonesia and Thailand, and the number of new users in Q4 2023 in Southeast Asia has increased by 118% month-on-month.
In terms of writers, the "post-00s" have become the main force added, and the "post-95s" and "post-00s" have led the innovation of online literature. Taking representative online literature platforms as an example, 60% of the new platinum gods of China Literature are post-90s and post-95s, 80% of the exemplary writers of online literature "Twelve Heavenly Kings" are "post-95s", 60% of the new writers are "post-00s", and 230% of the new post-00s writers are post-00s.
According to the report, micro-short dramas have become an outlet for releasing the value of IP in the middle and waist, expanding a more efficient IP visualization channel for the IP ecology, and high-quality dramas are an inevitable trend in the development of short dramas.
The report also focuses on the multifaceted impact of AI technology on the online literature industry, arguing that AI is setting off a large-scale and far-reaching transformation of the way content is produced. It has become an industry consensus that AIGC assists online writers to improve their creative efficiency. (ENDS).