With the addition of technology, HUAWEI CLOUD has grown marketing innovation

Mondo Technology Updated on 2024-02-07

"I'm a very lucky man. "In an interview a few days ago,Peng Chao - Founder and CEO of Jiatui Technology, such a concise and concise summary of my career journey, is not at all the kind of former top sales I imagined.

Peng Chao, founder and CEO of Jiatui Technology.

That's right, lucky indeed.

At the beginning of the business, Peng Chao found the most ideal partner; When many entrepreneurs are not allowed to enter the door of investors, Jiati Technology has received hundreds of millions of yuan of investment from Sequoia Capital, IDG and other institutions; In 2019, Peng Chao was selected as the ...... of the 2019 Forbes China Under 30 Elite List

Why does Lucky favor Peng Chao so often, and the Jiati Technology he founded? This is also one of the core themes and starting points of this article. By the way, the full name of this company is".Shenzhen has added science and technology

According to Peng Chao's original words, Jiatui Technology is helping enterprises build a powerful "digital arsenal", empowering their business teams, and comprehensively improving their sales efficiency. Since the first day of the establishment of Jiatui Technology, this goal has never wavered in the slightest.

Before walking out of the university, Peng Chao, who was born in a technical class, was full of thoughts about how to go to the head Internet company or a large technology company to sharpen and temper, but he accidentally entered the marketing department of a company and passed by the imaginary development work.

This marketing department is responsible for a series of tasks such as marketing programs, for which a product has also been developed. However, when promoting, because there was no sales team to pick up, the marketing department took over by itself, and I also embarked on the road of sales. Peng Chao added.

Soon, Peng Chao showed superior sales ability. More importantly, he found that there was a huge room for efficiency improvement between the marketing department and the sales department of Chinese companies, and he also refined a lot of salespeople, so he gradually came up with the idea of starting a business.

In fact, before founding Jiatui Technology, Peng Chao no longer had any financial pressure due to his dazzling sales performance, and he could stay in the "comfort zone", but he still hoped to help more sales and more companies succeed through a set of effective digital tools.

Peng Chao is lucky, because the development director of Jiatui Technology is his college classmate, the communication between them is very efficient, so Peng Chao's ideas and ideas can be accurately transmitted to everyone in the development team and precipitated into the product.

Because the founder has set a clear and feasible entrepreneurial direction, and he understands development and communication, the team worked together and successfully launched the company's pioneering work in a few months: smart business card.

In 2018, with the majesty of smart business cards, the promotion of technology became an instant hit. Previously, Peng Chao has always had a kind of "crossing the river by feeling the stones", after all, he and Jiatui Technology chose a new track, and there are almost no experiences and lessons from predecessors to learn from.

Since then, a number of top domestic investment institutions have quickly focused on the promotion of technology and began to realize the huge value behind it. Because of this, although it was difficult for a large number of SaaS entrepreneurs to knock on the door of investors at that time, Peng Chao only took more than a week to get the company's financing, laying a good foundation for the company's start and development.

Obviously, the huge market success of the additional launch will quickly attract many copycats. However, Peng Chao is not worried, "Our creativity and product combination is very good, the customer experience is also good, and the industry know-how is not easy to be copied." ”

After the smart business card, Jiatui Technology has successfully launched a series of products, and the "digital arsenal" conceived earlier by Peng Chao has taken shape, and the company has also successfully served tens of thousands of customers, including well-known customers such as BMW China, China Merchants **, and JD.com.

To a certain extent, starting from the earliest smart business cards, what Jiatui Technology has done is actually AIGC(Generative AI).Deep cultivation in the field of digital marketing: simple upload**, you can generate a digital clone in a few seconds; Based on the enterprise knowledge base, exclusive AI assistants are generated in minutes, and 365 24 timely response to customers is no longer a dream ......

Since intelligence inevitably involves AI acceleration cards, Jiatui Technology has also cooperated with a number of top domestic Internet cloud service providers and international head cloud service providers before, but it has never been able to make up its mind until it meets Huawei Cloud.

Enterprises like us, which do enterprise services and SaaS, generally do not easily replace the underlying cloud services. Peng Chao said, "However, HUAWEI CLOUD's comprehensive advantages are too obvious, and it is not only sincere and resilient, but it is indeed an iron army that can win battles." ”

In the cooperation, once the technical team of Jiatui Technology encounters problems or questions, HUAWEI CLOUD will send experts to the scene to solve and answer them as soon as possible, which is a "courtesy" that Jiatui Technology has never experienced when cooperating with other cloud vendors.

At the same time, HUAWEI CLOUD has also brought tremendous improvements to the promotion of technology in terms of products. For example, the digital doppelganger mentioned above is actually built onHUAWEI CLOUD MetaStudio doppelganger digital human solutionon the basis of that.

Not only that, the HUAWEI CLOUD CodeArts development platform will also bring new surprises to the launch of technology this year. "We used to need 15 people to develop the software, but through HUAWEI CLOUD CodeArts, we only need five or six people to do it. ”

Peng Chao finally made up his mind to push all the technology in HUAWEI CLOUD.

In terms of underlying capabilities, HUAWEI CLOUD provides a very high starting point for the product solutions of Huawei Technology. Peng Chao said that based on HUAWEI CLOUD's full-stack cloud-native capabilities, the solution not only improves product strength, but also eliminates the need to worry about external political and economic factors.

Continuing to take the accelerator card as an example, in the past, Jiatui Technology often purchased foreign products, but now it has fully switched to HUAWEI CLOUD, and all work such as digital human, voice cloning, cloud rendering, and creation use Ascend AI accelerator cards.

It is no exaggeration to say that the performance of HUAWEI CLOUD is very good. Compared with foreign products, the cost performance is really not a little ......"If we continue this topic, it feels like Peng Chao is about to present the Best Choice Award.

Obviously, the leap forward in technology has brought a vivid and visible improvement to the product solutions of the added technology. For example, the latest smart business card, thanks to the blessing of digital human and other technologies, from now on we will hand out a real "me", with the same voice to communicate with each other, this sense of trust and value of the spread, who can not be tempted?

The combination of digital humans and smart business cards is a match made in heaven. We and HUAWEI CLOUD are very confident in this jointly developed product, and it is no longer just a smart business card, but should be called an AIGC business card. ”

According to Peng Chao, in addition to cooperation in multiple R&D fields, Jiatui Technology is also working hand in hand with HUAWEI CLOUD in marketing and marketing. For example, at the HUAWEI CLOUD Pangu Large Model Theme Forum in Shenzhen in November last year, Jiatui Technology and HUAWEI CLOUD officially signed a cooperation agreement on enterprise sales large models based on the research and development of HUAWEI CLOUD Pangu large models.

Peng Chao at the HUAWEI CLOUD Pangu Large Model Theme Forum in Shenzhen.

Our joint marketing with HUAWEI CLOUD is ubiquitous, and in fact, the products of both companies are already yours and me, and I have you. In the future, every product of the company will grow and evolve from HUAWEI CLOUD. Peng Chao said.

Finally, let's go back to the topic at the beginning of this article. After in-depth detailed discussions and exchanges, you will find that the luck mentioned by Peng Chao may contain another meaning in addition to the simple words:"The harder you work, the luckier you get. ”

No one succeeds casually. Luckily, the same is true.

(Personal opinion, for reference only).

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