Planning and Implementation of Bank Marketing Activities
Course duration: 6 hours (1 day).
Course Background:
With the development of the times, the marketing of bank customers must be innovative, the traditional face-to-face marketing in the past can no longer meet the development of banking business, through marketing activities to continuously interact with customers, through the innovation of marketing programs to activate customers, attract customers is the development direction of bank marketing.
How to achieve drainage and customer conversion through a series of marketing activities? How to plan a bank marketing campaign to be attractive? And how can marketing campaigns be implemented effectively? This is something that many bankers are confused about, and this course was developed to address these issues.
Course Benefits
Through the study of this course, participants will be able to:
1. Master the key points, processes and methods of bank marketing campaign planning;
2. Expand the ideas of the trainees through case analysis and discussion, and master the methods, processes and precautions of the practical operation of bank marketing activities.
3. Learn to use and integrate resources, create the most important news points, achieve the purpose of experience marketing, and ultimately improve the return on investment of activities.
Training syllabus
1. Four principles of marketing activity planning.
1. Take time as the main axis.
2. Aim at accurate customers.
3. Based on cost accounting.
4. Breaking points, bright spots, and difference points.
Case Study: The Breaking Point is the Key - An Activity Plan Adds Deposits 55 billion.
Case Study: Your Difference Is In ** - Why Does the Customer Say It's Flower Arrangement Again?
Second, the 1233 rule of marketing campaign planning.
1. One core guiding ideology of marketing planning.
2. Two key points of marketing planning.
3. Three misunderstandings of marketing campaign planning.
4. Three bases for marketing campaign planning.
3. Four-step method for marketing campaign planning and implementation.
1. Theme determination and publicity and momentum.
Case Study: Why do XX outlets have a better effect than us when doing the same activity?
2. Four-step method to effectively attract customers.
Case Study: Case Study on the Planning of Community Marketing Activities for the Dragon Boat Festival of XX Bank.
3. Efficient screening and effective conversion of customers.
4. Two-step effective follow-up and referral promotion.
Fourth, the case study of the marketing activity plan.
1. Planning and analysis of community customer group activity plans.
Case Study: XX Bank Case: What? Can smog also become a highlight of marketing planning?
Case Study: XX Bank: Double 11 You think it's shopping, you're wrong, Double 11 should be played like this.
Practical exercises: actual combat planning and commentary.
2. Planning and analysis of the activity plan of the office worker customer group.
Case Study: Say I love you out loud.
Practical exercises: actual combat planning and commentary.
3. Planning and analysis of the activity plan of the customer group of returned migrant workers.
Case Study: Case study of xx bank, marketing activities based on customer psychology.
Practical exercises: actual combat planning and commentary.
4. Planning and analysis of activities for elderly customer groups.
Case Study: XX Bank Activity Program, Health Can Better Enjoy Life.
Practical exercises: actual combat planning and commentary.
5. Marketing planning of salon activities.
1. Do you still use invitations for salon activities?
2. Create your own salon highlights.
3. Experience, specialization, and value-added are the core of salon activities.
4. One, two, three or four steps to easily play the customer salon.
Sixth, the review of marketing activities is more important.
1. Key points of marketing activity review.
2. Details determine success or failure.
3. Success and failure are improvements.