2023 is coming to an end, looking back on the overall situation of the oral medical industry in 2023, it can be described in one sentence -It's so hard to get a dental appointment this year!
Although the overall number of institutions in the oral medical industry this year has shown a downward trend compared with last year, it can still be clearly felt that the overall number of dental institutions has not decreased, but is still increasing.
As of December 2023, there will be about 2 new enterprises (hospitals, outpatient departments, clinics, and individuals) with oral categories in the country40,000. (Data**: Qichacha).
The second is that the fierce competition for price reduction has become more "extreme" compared with last year, especially the low-price competition for implant projects in various places, which has become more and more fierce since the implementation of the centralized procurement policy, and the unit price of dental implants has been cut in half, and the cost of customer acquisition has doubled, which has directly impacted the original profits of dental institutions. (Part of the content of the viewpoint**-medical knowledge, author: Zhu Kexi).
Affected by the economic environment, China's economy is recovering strongly in 2023, but behind the recovery of consumption, it can be clearly felt that the consumer market is showing a "K-shaped" trend, that is, customers are more willing to buy low-priced goods (basic consumption) or luxury goods (high-end consumption), but are not interested in mid-range goods (upgraded consumption); Previously, the consumption of medical services provided by most dental clinics was in the stage of "upgrading consumption", and about eighty percent of the original customers of this part would flow into the "basic consumption" market, which further impacted the original project profits of dental institutions.
Since January this year, various reform policies for the medical industry have been frequently introduced, from planting and centralized procurement to medical anti-corruption, from medical insurance settlement to medical service fee control, and the entire Chinese medical system has entered the deep water area of new medical insurance reform.
According to the data released by the National Health Insurance Administration, as of August 2023, 32090,000 designated medical institutions have opened general outpatient co-ordination and settlement services, 25 provinces, 14140,000 designated retail pharmacies have opened outpatient co-ordinated reimbursement services; The number of active users over the age of 60 has exceeded 1300 million people; By the end of August, there had been 56680,000 people enjoyed online transfer services.
Through the data of the Medical Insurance Bureau, it is not difficult for us to find that the overall planning of medical insurance has become the trend of the times, and the designated institutions of medical insurance are gradually strengthening the role of undertaking most of the basic social security of the oral clinic, and it is urgent for the dental clinic to do a good job in medical insurance access and medical insurance transformation.
Not only that, this year, the country's supervision of medical institutions has also been significantly strengthened, and the medical insurance flight inspection in 2023 will adopt the "provincial cross-inspection" model, and 31 provinces (autonomous regions and municipalities directly under the central government) and the Xinjiang Production and Construction Corps will determine the participating and inspected provinces by drawing lots.
The consumer medical industry, including stomatology, has become the focus of the inspection work, and as of June 2023, a total of 357 designated medical institutions have been inspected90,000 times, processing 17030,000 times, and 83.5 billion yuan of medical insurance funds were recovered.
Judging from the past national flight inspection violations, medical institutions' "repeated charges, over-standard charges, and decomposition project charges" are particularly prominent, with a violation rate of up to 100%; From the perspective of the reasons for medical insurance violations, it is mainly due to the wrong choice of medical items, the lack of strict implementation of service items, and the pursuit of illegal benefits by individual doctors.
It can be seen that, compared with malicious insurance fraud, the violations of many medical institutions can be attributed to "non-subjective illegal use of medical insurance**", and the reasons are mostly due to unfamiliarity with medical insurance policies, unclear service items**, and lack of effective management of medical insurance cards. With the advancement of the normalized supervision of the use of medical insurance, the correct understanding and use of medical insurance will become a compulsory course for designated medical institutions.
In the current environment of the overall economic downturn, combined with the adjustment and implementation of medical insurance policies, as well as the severe problem of "volume in the same industry" faced by dental clinics, dental clinics should actively adjust their business strategies, standardize business behaviors, embrace the trend of medical insurance, and achieve stable growth in a low-speed state.
Adjust the strategy and focus on maintaining and developing old customers
In the cold winter of the industry, the most important thing for dental clinics is not performance but profits, and clinics need to control excessive investment costs and external marketing expenses, reduce irrational discounts** or recharge profits; These actions will not only lead to a sharp drop in profits or even losses, but will also make quality customers who are willing to pay the normal fees leave.
The dental clinic should devote more energy and resources to the maintenance, development and referral of old customers, pay attention to customer management, build differentiated services, and lock in their old customers. From focusing on performance to focusing on customers, from the model of relying on initial diagnosis to increase performance, to the model of re-diagnosis and repurchase fission to promote performance growth. (Part of the content of the viewpoint**-medical knowledge, author: Zhu Kexi).
Standardize the operation, and the use of medical insurance is in line with supervision
With the popularization of medical insurance and the improvement of policies, it is bound to lead to a large number of oral patients will give priority to medical insurance designated institutions for diagnosis and treatment.
Judging from the medical insurance flight inspection and medical reform policies in 2023, the national and local governments have also increased the supervision and law enforcement of the oral medical industryThe person in charge of the clinic should always pay attention to the changes in industry policies, establish appropriate management norms and operating mechanisms, so as to comply with relevant regulations and standards, and avoid being fined for medical insurance violations.