As of February 4, the total pre-sale box office of "Mr. Red Carpet" was just over 16 million, and the pre-rehearsal of the first day accounted for only 8%. This comedy blockbuster, which has high hopes, does not seem to have been able to attract the audience's attention as expected during the ** period of the Spring Festival. However, when we dig deeper into the production costs and expected benefits behind it, it becomes clear how much pressure the film is facing.
According to Huanxi Media's official financial report, the production cost of "Mr. Red Carpet" is as high as 2600 million, which does not include the cost of publicity. In this context, even with a heavyweight cast like Andy Lau, it is difficult to hide the high risk of this movie.
The director's salary is 24.6 million, and the actor's salary is 100 million, and these two alone account for more than half of the cost. This means that, in addition to the production overhead, the film's cast costs are also a huge expense. And when we compare this fee with the box office share of the movie, we will find that it is quite difficult to recoup the cost. According to the 38% box office share of the ** party, the box office of "Mr. Red Carpet" needs to be more than 900 million to recover the cost.
Of course, the box office of a movie does not depend solely on the cost of production and the remuneration of the actors. Factors such as publicity costs, word-of-mouth, and audience word-of-mouth will all have an impact on the box office. Especially in the fiercely competitive period of the Spring Festival, the promotion and word-of-mouth of the movie are particularly important. In order to increase the popularity and popularity of the movie, Andy Lau and other main creators have recently launched a series of promotional activities, from live broadcasts to short **, which can be said to have spared no effort.
However, despite the best efforts of the creators in publicity, the pre-sale results and popularity of "Mr. Red Carpet" are still tepid. This not only makes people worry about the future of the film, but also gives people a deeper understanding of the current competitive situation in the film market.
Although "Mr. Red Carpet" is facing huge pressure to return to its original cost, as a pure comedy, it is still possible to counterattack with word-of-mouth and audience response. After all, in the period of family carnival during the Spring Festival, comedies can often get more attention and recognition.
However, filmmakers need to be more careful about assessing the risks and benefits, especially if they are producing at a high cost. After all, the success of a film does not depend solely on the box office, but also on its word-of-mouth, influence, and artistic value.