How complicated is the production of a group of fashion magazine blockbusters? Behind the beautiful fashion visual blockbusters, there are photographers, gaffers, fashion stylists, fashion designers, jewelry designers, and fashion editors. and other professionals in the industry to work together to complete the effort.
From the pre-communication of the stars to the finalization of the shooting, the matching of clothing and jewelry accessories and the live set, every seemingly insignificant detail determines whether a group of ** can be successfully launched and loved by the audience.
And this, I have to talk about,The art major that has attracted the attention of students - fashion managementThe glamorous appearance makes many students yearn for this industry, because of both"It is not mandatory to submit a portfolio", "Fashion crossover business".and other highlights, fashion management majors are becoming more and more popular in the study abroad circle. It is also because of the broad market prospects of fashion management in the future that overseas colleges and universities have set up new fashion management majors.
Today, I will introduce you to the fashion management major, and also recommend several QS comprehensive top 100 colleges + art and design schools for interested students to choose a school for reference.
part1
Fashion Management Major
To put it simply, fashion management is to help brands develop marketing plans suitable for their own development on the basis of exploring the needs of potential customers and grasping the trend dynamics according to the development status of fashion marketing brands. In order to grasp the market dynamics faster, seize market share, and win profits for the enterprise.
Fashion management. 
Compared to other majors, fashion management is just as friendly to art students as it is to interdisciplinary students. As an interdisciplinary discipline, it is based on fashion and integrates management, economics, accounting and other related courses, with the aim of realizing the connection between fashion products and the market.
Therefore, although this major also belongs to the category of art study abroad, butRightThe artistic background requirements for applicants are not that high, eitherDesign, Fashion, Materials, Marketing, Accounting, Economicsand other majors, you can try to apply.
What fashion management is learning
The course of fashion management mainly focuses on the overall style planning, operation and promotion, marketing planning, and financial budgeting of fashion brands. Starting from the customer's point of view, we will conduct research or adaptability research on fashion around the fashion brand, such as the development strategy of the brand in the future period, or analyze and solve the problems that have been discovered.
In general, the curriculum of colleges and universities has its own merits, but the overall curriculum ideas are as follows:
1.Brand analysis and marketing strategies
2.Trend forecasting
3.Windows Display and Fashion Exhibition Shows
4.Merchandising chains of fashion
5.Cost study and selling price
6.Consumer Analysis Theories
7.Research skills
8.Advertising Analysis and Decoding
fashion management
part2
Fashion management.
Need a portfolio?
Some schools require the submission of ** and part of the portfolio.
Some schools require ** research based on the proposition.
Some schools don't specify the content of the submission at all.
At present, many colleges and universities write whether it is necessary or not, not need, and this way of writing is full of uncertainty, whether it is needed or not, and not a single letter is given.
If you are applying to a popular university, it is still recommended that you make a portfolio. In the case of Parsons School of Design's Fashion Management MPS, for example, a portfolio is optional in the official website requirements.
Source: Parsons School of Design website.
When applying, the students submitted portfolios for two projects, and finally won the offer from Parsons School of Design, which is the top 1 art and design in the United States. ↓↓
Part of the content of the fashion management portfolio of Meixing Tan students is displayed.
If you have a weak average score background, it is recommended to submit a portfolio to demonstrate your understanding of fashion management and some design, management and other skills through the project. At this time, the portfolio is a brick to fill your weaknesses.
Therefore, if you have time to make a portfolio, try to do it, and if you do have a portfolio, you must also submit it!!
part3
Employment prospects
With the development of the domestic fashion management industry gradually maturing, students who graduate in fashion management have a wide range of employment options. Major domestic brands and fashion companies are looking to recruit people with professional fashion management knowledge and skills, and they especially value fashion management talents with a background of studying abroad.
Students can work in the following directions: fashion luxury brand planning, fashion business marketing, business development, visual merchandising, fashion editing, fashion public relations, product manager, fashion buyer, visual merchandising, etc.
Fashion brand management
no.1. It includes the planning, organization, and implementation of brand promotion activities, as well as the maintenance and management of brand image. Have keen market insight, planning, judgment and decision-making ability.
Fashion buyers
no.2. Fashion buyers in Europe and the United States have a certain number of practitioners, they have a high fashion sensitivity, excellent judgment, have a certain taste of clothing, understand consumers and the market, grasp the fashion trend, but also need to master financial knowledge, know how to balance costs and control budgets.
Fashion writer
no.3. Fashion writers are active in major magazines**, whether they are independent writers or fashion editors, they need a lot of fashion management knowledge to be competent. Writers not only need to understand the operation of various ** platforms, but also understand the business operation of different brands, be familiar with brand stories, fashion and cultural origins, and share their own interpretations and comments with readers.
part4
Recommended by institutions
London College of Fashion
The London College of Fashion (LCF) is arguably the most comprehensive institution in the international fashion education industryLCF courses include fashion design, fashion technology, marketing, brand management, fashion photography, etc., with more than 60 bachelor's and master's courses and nearly 165 short-term courses, basically covering the subdivisions of the fashion industry.
Every student who enters the LCF Fashion Management program receives the most professional training from academic theory to business communication; LCF can be said to have unparalleled innate conditions, allowing students to get in touch with London's art media and design circles earlier, which is more conducive to the expansion of fashion students' network resources.
In addition to the necessary data integration and data analysis, LCF students also learn a series of business evaluation models that may be used in the fashion field, so as to discover possible problems in every detail of brand sales.
Istituto Marangoni Fashion Institute
Istituto Marangoni Fashion Institute, one of the world's four major fashion schools, is also offering a course in fashion management. (Istituto Marangoni also opened a campus in London in 2000, with courses taught in English.) ）
Istituto Marangoni Fashion Management is also known as "Fashion Business".With a focus on fashion and luxury brand management, students will learn how to communicate, market, and promote the sale of fashion products.
The undergraduate level is a three-year program, regardless of major, but at the graduate level, there are multiple directions, among which English-taught directions include:
Fashion Business & Digital**.
Fashion Business & Buyers.
Fashion Business & Retail.
Luxury fashion brand management.
Although the research directions are different, these courses are almost always designed around the skills that students will need on their job path after graduation.
Taking the major of "Fashion Business and Retail" as an example, the course includes a variety of courses such as fashion culture, fashion context and cultural research, buyer management, chain management, product development, retail industry trend outlook, etc., which are highly practical.
New York Institute of Fashion
There are many colleges and universities in the United States that offer fashion management courses, such as Parsons School of Design and other established art and design schools.
StillIn terms of the field of fashion management, the premier institution in the United States is the New York Fashion Institute（fashion institute of technology, fit）。
FIT's Global Fashion Management program lasts 18 monthsThe course is mainly seminars, integrating visiting professor lectures, case studies and other learning methods, emphasizing students' leadership and creativity, and is highly interactive and flexible.
Like most institutionsFIT does not require students applying for fashion management to submit a portfolio, but it is mandatory for applicants to have work experience: in addition to fashion, people in industries such as design, retail, marketing, journalism and more can apply.
Parsons School of Design
As one of the world's four major fashion colleges in the United States, the fashion discipline has been ranked TOP1 in the United States all year roundParsons School of Design is also ranked No. 2 in the nation after FIT in the field of fashion management.
The Parsons Fashion Management program is called "Fashion Strategy Development and Management" and only offers a four-year undergraduate program;
In the third year, the school will send students to intern at major brands in the world, including Louis Vuitton, Under Armour and other big factories, and many opportunities are unique to Parsons students.
In addition to the "standard" fashion management major, Parsons also offers a "Fashion Marketing & Communication" major, which also belongs to the category of fashion business, which focuses on communication strategy and explores the relationship between brands, fashion and audiences.
In the process of studying these two majors, students can feel the role of business management and social culture in the process of fashion product development, promotion and sales, so as to find new development points in the fashion industry in the future.