Samsung's technical strength on the OLED screen is obvious to all,I remember that the previous domestic flagship machines used Samsung's high-end screen as a selling point,But in the past two years, you can clearly feel that Samsung's screen has fallen out of favor,Like Xiaomi、Huawei and other high-end flagship products of domestic brands have begun to use a large number of domestic OLED screens,Samsung screen is basically no one mentioned。
So why did Samsung screens fall out of favor? After all, when it comes to Samsung's high-end screen, its quality is still very strong, although domestic brands can lead Samsung's top screen in some parameters, but the overall quality is still weaker than Samsung, and in terms of global market share, although Samsung continues to decline, it still occupies half of the market.
Therefore, the reason why Samsung screen fell out of favor is definitely not that the technology of Samsung screen is not good,In this case,The reason can only be that Samsung has been unable to meet the needs of domestic mobile phone brands,The demand for this includes both domestic mobile phones and the demand for chain control,It also includes the control of product costs。
Let's talk about the problem of chain control first,I believe many netizens will think of Samsung's neck on the screen,The famous HTC and Huawei have encountered this situation,Xiaomi has also offended Samsung**chain,Samsung does not supply the screen to Xiaomi,In the end, Lei Jun personally apologized before it was solved。
This kind of stuck neck thing,I believe that as long as it is a little bit of a pursuit of manufacturers do not want to encounter,It is also based on this consideration,Domestic mobile phone manufacturers are very active in supporting the domestic screen ** chain,And domestic screen manufacturers are also competing,In the past two years, domestic OLED screens have ushered in great progress,Top domestic OLED screens can already meet the needs of domestic flagship machines。
At the same time, mobile phone manufacturers want to give full play to the strength of the screen,It also needs to be debugged and optimized,And this often requires screen manufacturers to open more interfaces,Samsung's attitude in this regard can be imagined,Domestic brands are much more active,And mobile phone manufacturers for a better screen experience,Will also choose to jointly develop with domestic screen manufacturers,Create products that are more suitable for yourself,A typical example in this regard is the cooperation between Xiaomi and Huaxing Optoelectronics。
Let's talk about the cost of the product, high-end flagship mobile phones naturally need to choose high-end screens, and Samsung's high-end screen** will be a lot more expensive than domestic screens, remember the Meizu 21 that 1080P Samsung E6 screen, than Xiaomi 14's Huaxing Optoelectronics 1The 5K screen is even more expensive, and if it is a top-of-the-line 2K screen, Samsung's screen will naturally be more expensive.
In recent years, the piles of domestic flagships have been relatively fierce, top flagship SoC, high-end image sensors, more excellent camera modules, these require higher costs, if Samsung's flagship screen is used, the cost of the whole machine will undoubtedly be much higher than the use of domestic flagship screens, which is naturally not a good thing for mobile phone manufacturers to control profits.
In general,The reasons for Samsung's screen falling out of favor must be many,It is not limited to the above two points,But from the perspective of corporate interests,**Chain and cost control are undoubtedly critical。 **Chain piece, although the Samsung screen is good, but Samsung also has a mobile phone business, plus Samsung has had a stuck neck operation before, the heart of the domestic manufacturer must be uneasy.
And the use of Samsung's screen,Faced with the problem of not being able to contact more underlying content,The adjustability is not high,This will lead to mobile phone manufacturers unable to realize their own ideas,Better meet the needs of consumers,The most typical in this regard is on the screen eye protection,Domestic OLED screen is undoubtedly ahead。
The control of cost is better understood,After all, making money is the core thing for the company,Since the domestic screen is enough to meet the demand,There are more marketing selling points,So why use the more expensive Samsung screen? And if you don't use Samsung's screen well, you will be on your back not to support domestic production, and you will not support the pot of domestic screens, which will be disliked by netizens, which is undoubtedly a bit more than worth the loss.