Only 17Sold from 580,000 yuan? ......
On the evening of January 5th, when the suspense of Geely Galaxy E8 finally came to light, I believe many people had similar exclamations in their hearts.
After all, this one is more than 5 meters long and has a wheelbase of more than 2The 9-meter heavyweight new product is an out-and-out C-class medium and large sedan; What's more, it is positioned as "China's new generation of pure electric flagship" by the factory, and it has also taken the lead in applying many "black technologies" that Geely Group has been developing for many years, which can be described as carrying high expectations.
However, compared to the 18 that the industry has expectedThe pre-sale price of 80,000 yuan "threshold", Geely was stunned to force the entry of Galaxy E8** to drop 1 again220,000 yuan.
Then, a C-class pure electric sedan that gathers many "black technologies" has a starting price of only 17What is the concept of 580,000 yuan? ......
Looking at the current domestic C-class new energy vehicle segment, Mercedes-Benz EQE (4780,000 yuan), NIO ET7 (4280,000 yuan) can be described as "high" and "don't care" sales; Zhijie S7 (24Sold from 980,000 yuan), Xingtu Star Era ES (listing price 22580,000 yuan) is a "newcomer debut", and its listing time is within more than a month.
As for the original ** "depression" in this segment, it is entrenched in Changan Qiyuan A07 (pure electric version 16.).690,000 yuan for sale), Nezha S (pure electric version 15980,000 yuan) and Leap C01 (pure electric version 14980,000 yuan for sale) These industry-recognized "killers" - from the point of view alone, they still maintain a very weak advantage over Geely Galaxy E8.
However, in the face of the latter's stronger comprehensive brand appeal and many "black technologies" that seem to be more technical and attractive, do you think the above three "killers" can really "sit back and relax"? ......
Anyway, Xingtu Star Era ES, which has just been on the market for two weeks, announced early the next morning: the price of the additional launch is 19880,000 yuan of the "national tide version", and before 22All models sold from 580,000 yuan can enjoy a limited cash discount of 20,000 yuan.
However, Geely's "ambitions" don't stop there.
In the press release issued by the factory, almost all the alternative headlines point to the "B-segment" market - what? ......Galaxy E8 This is going to be the fate of the "Camry" who has been "sitting firmly on Mount Tai" in China for many years? ......
It seems that such an idea is not impossible - on the first day of the new year in 2024, GAC Toyota has just announced: the new 9th-generation Camry has officially opened pre-sales. Among them, the pre-sale price range of the gasoline version is 1738-19.880,000 yuan, and the pre-sale price range of the intelligent electric hybrid dual-engine version model is 1818-20.880,000 yuan.
Compare the Geely Galaxy E8 to 1758-22.With a price range of 880,000 yuan, the B-class sedan of the joint venture brand represented by the Camry will obviously have a battle with it.
In this way, in the vast domestic market space from the new energy C-class sedan to the joint venture brand B-class car, a veritable "catfish" seems to have really come violently? ......In this regard, the "big mouths" of "Car Power" have also gained insight into the opportunity-
The "hard bone" of mainstream pure electric cars, ta to gnaw? ——Vehicle power|Liu JieLooking at the current domestic auto market, the market penetration rate of new energy vehicles is increasing, especially in the high-end market of more than 300,000 yuan and the small car market of less than 100,000 yuan, which are particularly strong.
However, in the ** range of 200,000 yuan, Camry, Passat and Magotan and other old B-class fuel vehicles still occupy a large market share.
Looking at the Geely Galaxy E8, which wants to become a "mainstream pure electric subversive", it is obviously to accelerate the "gasoline-electric replacement" in the domestic mainstream medium and large car segment; At the same time, it also wants to rely on the specifications of the C-class car and the ** of the B-class car to carry out a real "dimensionality reduction strike".
As a standard C-segment sedan, the Galaxy E8 may have more impact on the traditional B-segment car market. The current pure electric flagship sedan of the Geely Galaxy series has disrupted the competitive landscape of the B-segment car market and consumers' expectations for products through the improvement of technology, design and performance, which is of course, closely related to its leapfrog product power based on C-segment cars.
With the improvement of comprehensive strength, the Galaxy E8 will pose a great challenge to a number of direct and indirect competitors in the traditional automobile market; At the same time, it also brings a new benchmark of value to consumers.
In addition, the car is also expected to drive Geely's sales growth in the new energy vehicle market, and improve the influence, recognition and competitiveness of the entire parent brand in related fields by striving for a larger market share.
From this point of view, the Galaxy E8 is not only a new car for Geely Automobile, but also represents an advance of the entire group in terms of technology, brand and market competitiveness.
To sum up, the Galaxy E8 has had a positive impact on the re-establishment of the benchmark of the entire mainstream sedan market with the strategy of "**value + low**" - this can be seen from the announcement of the "new version + limited-time offer" on the second day of the official launch of the car.
The real "elite" only fights the "toughest battles"! ——Vehicle power|Deng RuipengIn the broad "track" of the new energy era, the B-class car is definitely not the "easy to walk" one - after all, the "blockade" of several old joint venture manufacturers for many years is still difficult to break through.
However, Geely's choice of the Galaxy E8 "frontal gang" market segment, which is positioned as a C-class car, is obviously also prepared.
On the one hand, the car has the product strength of an out-and-out C-class car; At the same time, many of Geely's current "black technologies" and advanced technologies have been demonstrated in it. On the other hand, the price range of the Galaxy E8 is highly overlapping with the traditional fuel B-class cars under the joint venture brand - as a result, users only need "fuel**" to have a higher value "pure electric experience".
Of course, such an obvious "dimensionality reduction attack" is what Chinese brands have always used to do.
In fact, many Chinese brands have intentionally or unintentionally "bypassed" the mainstream B-segment sedan market segment when making efforts in the field of new energy vehicles. So far, there are not many new energy "players" in this "track", which also reflects the difficulty of its "tackling" from the side.
Looking at the Galaxy E8, which is holding high the banner of "mainstream pure electric subversive", it is obvious that it wants to tear a "hole" in the strict "blockade circle" as mentioned above, so that Chinese brands can take advantage of the "new energy wave" to achieve a real breakthrough in the mainstream car segment.
At the same time, Geely itself has also shown a wave of "muscles" through the Galaxy E8, and the various "black technologies" that the car has taken the lead in applying will inevitably be gradually "popularized" to the group's follow-up products in the future.
On the whole, Geely has been "deeply cultivated" in the car field for many years, and naturally knows the "play" and "rules" of the car segment better than many other brands. This time, it did not choose other product areas where it was easier to reap sales and profits, but was ready to fight a "tough battle", which shows its determination to strive for "upward".
After all, the real "elite" fights only the "toughest battles".