In the past Spring Festival of the Year of the Dragon, a unique tourism boom swept across the country, which is not only a feast of leisure and entertainment, but also a vivid picture of personalized experience and vivid interpretation of cultural confidence. Fliggy's data shows that domestic medium- and long-term travel has shown an unprecedented increase in popularity, with a year-on-year increase of more than three times, and people have chosen a deeper and more liberal way of travel during the Spring Festival, with the average number of travel days also increasing by 30% year-on-year.
Tourists from the north choose to go south, and the warm and pleasant climate and unique cultural landscapes of Guangdong, Hainan, Fujian and other places have become ideal places for them to celebrate the Spring Festival; Tourists from the south tend to go north to Heilongjiang, Jilin and other places to experience the winter charm of "Frozen". This phenomenon of the integration of the North and the South reveals the increasingly rich tourism needs of our people and the pursuit of diversified life experiences.
During the Spring Festival, tourists of different ages take what they need, the elderly look for a strong traditional New Year's flavor, the middle-aged enjoy a leisurely "slow life", and the young people chase fashion trends and check in the "Internet celebrity" landmarks around the world. This personalized demand has been fully released, and higher requirements have been put forward in the design and quality improvement of cultural tourism products, promoting the continuous self-innovation of the entire industry to meet the people's yearning for a better life.
The Ministry of Culture and Tourism and many places have accurately grasped the market trend and launched a series of culturally rich theme activities such as "Happy New Year", covering a total of 25 main contents in seven major sectors, providing a rich and diverse cultural tourism feast for the people of the country. Hubei issued 600,000 cultural tourism vouchers, and some popular museums in Luoyang, Henan Province extended their opening hours, all of which made the majority of tourists gain a full sense of happiness and gain during the tour.
What is particularly striking is that the national style is blowing strongly, the traditional customs have been endowed with new vitality and connotation, the younger generation wears Hanfu, and traces the historical footprints among the ancient streets and alleys, places of interest and historic sites, and the popularity of national style travel continues to rise. From the ancient city of Xi'an to the port of Quanzhou, from the Datong Grottoes to the ancient city of Zhengding, and then to Pingjiang Road in Suzhou and the ancient culture street in Tianjin, the social ** is full of young people wearing Hanfu holding lanterns for night tours.
According to the Ctrip platform, the search volume of the Spring Festival Lantern Festival in the Year of the Dragon has doubled year-on-year, and the lantern festivals, dragon dance performances, temple fairs, intangible cultural heritage shows and other activities held across the country are very lively.
Behind the fiery Spring Festival tourism phenomenon is the continuous improvement of the cultural self-confidence of the masses in China, the ingenious integration and innovative interpretation of traditional culture in modern life, and the new expectations and new pursuits of the people for a better life. This Spring Festival, we are immersed in the comfort of "poetry and distance", get full of spiritual comfort, and will also open a better future together in the new year full of dragon and tiger leaping, fish leaping dragon gate.