Ford suffered a loss of more than $10 billion and suspended electric vehicles
Electric vehicles have become increasingly popular in recent years. Fortunately, China is leading the way in this regard, providing favorable conditions for the development of electric vehicles. In this context, both the United States and Europe have enacted legislation to enhance the competitiveness of electric vehicles. However, the American Ford Motor Company has taken a different approach.
Ford was the first of many U.S. automakers to aggressively promote the transition to electric vehicles from the start.
In the U.S., Ford and CATL have repeatedly rejected the idea of building a new plant, but Ford has kept the idea. Even though the American workers' federation went on strike to put pressure on Ford, Ford still did not intend to abandon the joint venture with CATL. However, they overcame all the difficulties and provided us with some new information.
Ford's president has publicly announced that he will restructure its electric vehicle strategy and reevaluate the need for a merger. Ford, on the other hand, has delayed the manufacture of its next-generation electric vehicles. Ford stopped making electric cars, which analysts blamed on revenue. Ford's electric vehicle business lost $15 in the last quarter of last year700 million yuan (more than 10 billion yuan), a figure that has long exceeded the 13400 million.
It's clear that Ford's electric car problem is growing more and more prominent.
Industry insiders are not optimistic about such a situation, which will allow Ford to withdraw from China more quickly. Is there a connection between the two? Listen to my explanation.
Although now the mainstream of Chinese cars is gasoline-powered cars. However, let's not forget that there are many big winners in the new energy market. With the rapid seizure of the domestic new energy market by domestic brands, Japanese car companies have also turned their attention to the field of new energy, claiming to make up for the lack of power of domestic car companies in low temperature environments. It is expected that the competition in China's real estate industry will become more severe in the future.
Ford has given up the research and development of pure electric models, with Ford's strength, it is almost impossible to surpass other brands, and China's new energy industry does not have much room for development, whether it is to choose to retreat, or choose to attack, it is a normal thing.
In addition, Ford's sales of fuel-powered sedans also declined. Especially when they made the transition to electric vehicles in the first place, and didn't plan to launch another fuel-powered model, Ford was in a more difficult position. Ford's longer production time, usually between 36 and 48 months, combined with the lack of improved sales, will be the driving force for Ford's future transformation.
Moreover, the era of fuel vehicles has been occupied by new energy vehicles. It is expected that Ford's business in China will not make any moves in the next three years. For Ford, this is like a signal that it will pull out of China.
Obviously, the market in China is huge, but they will not easily let go of any opportunity to retain them. Due to a recent general strike, Ford's competitiveness is somewhat weak. Perhaps, as Ford pointed out, a joint general strike in the United States will make all the big companies that have been established cease to exist. So, will Ford really be dragged into this quagmire? What do you think? Welcome to leave a message, like, share!