The general and complete process of filming and producing a promotional video can be roughly divided into the following steps:
1.Determine the topic and target audience. Define the target audience that the video needs to reach based on the purpose of the campaign and the theme to be disseminated.
2.Write scripts and storyboards. According to the theme and audience characteristics, write a preliminary script and storyboard. Be clear about what each shot needs to represent.
3.Site selection and scenography. According to the actual needs, choose the appropriate shooting location and design the layout of each scene.
4.Actors and props preparation. Choose the right actors and arrange appropriate outfits and props for them.
5.Videography and audio recording. According to the storyboard script, the camera shoots and records one shot at a time. Make sure the image and sound are clear.
6.Post-production. Import the filmed ** into the computer for post-production such as editing, soundtrack, and special effects.
7.Output and Publishing. The final film is exported as a ** file and distributed on the medium of choice.
8.Evaluation of effectiveness. Evaluate the actual effect of the promo video through surveys or data analysis.
The whole process needs to integrate the script, video, sound and other elements, and do a good job in every link to ensure the quality and effect of the promotional video.