The 2024 ** Economic Work Conference proposes to promote consumption from post-epidemic recovery to continuous expansion, cultivate and expand new consumption, and actively cultivate new consumption growth points such as cultural and entertainment tourism and sports events. With the continuous release of policy effects, the recovery momentum of cultural and tourism consumption is strong, and it has become a new force to boost consumption, and the important role of "cultural and tourism industry as a new growth point of the national economy and a strategic pillar industry of the national economy" has become more and more prominent.
Based on the strategic positioning of "urban public service provider", Kaisa Group seizes the opportunity of the recovery of national cultural and tourism consumption, continues to cultivate new business formats, continuously enriches new scenarios, and injects new vitality into the cultural, sports and tourism market. Relying on the platform of venues in core cities across the country, its sports and sports technology sector introduces high-quality performance resources, gives full play to the comprehensive advantages of cultural and sports venue operation and event promotion organization, and enriches the cultural and sports life of the public. As of the end of December 2023, Kaisa's cultural, sports and technology segment profit increased by 56% year-on-year compared with 2022, and the number of activities of 20 projects in operation increased by 158% year-on-year, achieving high-quality growth.
Innovate new scenarios of cultural tourism consumption, and the profit of the cultural and sports industry increased by 56% year-on-year
A few days ago, the National Development and Reform Commission issued the "Measures for the Recovery and Expansion of Consumption", proposing to enrich cultural and tourism consumption, strengthen the integration of regional tourism brands and services, and actively hold cultural and tourism consumption promotion activities. The offline performance market has recovered strongly, especially the number of concerts and festivals held in various places has ushered in a "blowout" growth. According to the statistics of the China Performance Industry Association, in the first half of 2023, the number of commercial performances nationwide increased by 400 year-on-year86%, and the box office revenue of the show increased by 673 year-on-year49%, and the number of visitors increased by more than 10 times year-on-year.
In 2023, Kaisa Culture and Sports Technology will rely on the core city venues operated across the country to focus on enriching the supply of cultural, sports and tourism products and services, and hold large-scale concerts such as Lin Junjie, Jolin Tsai, Zhang Shaohan, Xicheng Boys, Sue Five, Miriam Yeung, Shuimu Nianhua, Zhou Chuanxiong, etc.; It has completed the operation guarantee of the 19th Hangzhou Asian Games Wushu and Kabaddi events, the Chinese Football Association First Division League, the 1st National Student (Youth) Games, the 2023 National Underwater Hockey Championship, the 27th China University Table Tennis Championship, the 2023 National Women's Basketball Championship and other large-scale national events, bringing rich cultural event experience to the public.
According to statistics, in 2023, more than 690 cultural and sports activities will be held in various venues of Kaisa Culture and Sports Technology Group, an increase of 158% year-on-year, including 85 national and provincial events, 26 large-scale concerts, 420 mass activities, and 159 cultural theater performances. Kaisa's cultural, sports and technology board innovated its business model, deeply explored profit growth points, and its profit increased by 56% year-on-year compared with 2022, achieving high-quality growth and helping to light up the new business card of urban culture.
With the advantages of the whole industry of cultural and sports operation, enrich the new scene of urban cultural and sports consumption.
As a comprehensive operator of cultural and sports venues, Kaisa Culture and Sports Technology pioneered the development model of "one core and two engines" with the operation of cultural and sports assets as the core and the coordinated development of cultural and sports content and science and technology, and adopted the strategy of "light assets and heavy operation" and the development idea of "internationalization, platformization, specialization and intelligence" to build a unique "cultural and sports + technology" industrial ecosystem, and has successfully operated 20 iconic cultural and sports venues in Shenzhen, Foshan, Hangzhou, Wuhan, Chengdu and other cities. The operating area is over 2.18 million square meters.
Kaisa Culture and Sports focuses on brand development and strives to create a space carrier for the integrated development of culture, sports and tourism. In addition to the competition and performance activities, the cultural and sports technology also actively practices public welfare undertakings to meet the daily cultural and sports needs of citizens. In 2023, it will provide a total of 37,373 hours of free national fitness opening hours, receive more than 2.67 million citizens free of charge, and ensure the implementation of 284 urban public welfare activities.
In 2024, under multiple favorable factors and opportunities such as continuous demand for cultural and tourism consumption, high-quality support, stimulus driven by consumption and investment policies, digital technology innovation in cultural tourism, and revitalization of existing assets, the fundamentals of the cultural and tourism industry's "overall improvement and growth can be expected" remain unchanged. Kaisa continues to consolidate its advantages as an "urban public service provider", and the cultural, sports and technology sector takes the integration of culture, sports and tourism as the starting point, innovates consumption scenarios, promotes the integration of business formats, explores and excavates the market, gives full play to the social and economic benefits of cultural and sports venues, and continues to provide rich cultural and sports consumption experience for the general public, so as to make urban cultural, sports and tourism consumption "hot".