Zhuzhou News Network, February 20 (Correspondent Han Yi) A few days ago, the "Wealth Management of Urban Residents in the Longevity Era" jointly released by Hexun.com, Hexun Financial Research Institute and Taikang Life Insurance shows that the demand for "safe" assets among middle and high-net-worth individuals has further increased. At present, ensuring that wealth preservation has reached 27% of the data proportion has become the primary consideration for middle and high-net-worth individuals when making asset allocation.
Middle- and high-net-worth individuals embrace certainty.
With the long-term stability and improvement of the domestic economy, the number of middle- and high-net-worth individuals has grown rapidly, and investable assets have continued to rise.
While the number of middle and high-net-worth groups is expanding rapidly, their demand for wealth preservation, appreciation and stable inheritance is also increasing. According to the data, ensuring wealth security has become the primary goal of middle and high net worth individuals when allocating assets, accounting for 27%; This was followed by increased assets and children's education, accounting for 17% and 14% respectively. Middle- and high-net-worth individuals seeking "safe" assets have increased demand.
First, the uncertainty of the global economic environment has intensified, which has further triggered the attention of middle and high-net-worth individuals to the safety of asset allocation; Second, the advent of the era of longevity has stimulated more long-term demand for health and wealth management. Long-term investment to win stable wealth preservation and appreciation has become the choice of most families and individuals.
The demand for asset allocation of middle- and high-net-worth individuals is more "safe", and insurance products will win their favor with the advantages of higher capital security and long protection and income lock-in cycle.
Taikang solutions usher in a new era of wealth management.
In the face of the increasingly abundant demand for wealth management, Taikang has made a forward-looking layout, innovatively combined virtual insurance with physical medical care, and launched the first annuity insurance product "Happiness Appointment" that connects with the retirement community, and with this as the core, it has built three closed loops of longevity, health and wealth, and realized the coordinated development of insurance, asset management and medical care.
The core of wealth solutions is to use investment income to protect medical and pension needs. The customer will hand over the funds to Taikang, and realize the preservation and appreciation of wealth through its excellent investment strength, and then solve the pension and health problems in an all-round way through this fund in the future.
On the one hand, Taikang continues to innovate and improve its product system in the field of life insurance, and relies on the good support of Taikang's investment strength to help customers transform from simple protection to financing for the longevity era. On the other hand, we actively broaden the track of wealth management and provide more diversified, standardized and instrumentalized investment and wealth management products and services to meet the wealth management demands of customers.
Meet customer needs with team building and product innovation.
Services and products are the two inseparable cores of the whole industry in the process of moving towards the in-depth operation of medium and high-net-worth customers.
Previously, Taikang Life Insurance had a keen insight into the contradiction between the increasingly abundant insurance needs of middle and high-net-worth individuals and the supply of insurance services, and incubated a new professional HWP with the "Taikang Plan for Longevity Era", cultivating them as insurance consultants + health stewards + financial experts, and reconstructing the "Golden Triangle" of "products, customers and teams" of life insurance management.
On the product side, insurance products that can take into account both stability and profitability have become the preferred choice for middle and high-net-worth individuals. Taikang Life continues to innovate product supply to match the current needs of middle and high-net-worth customers for wealth preservation and wealth transfer. As a whole life insurance, Taikang Privilege Family (Flagship Edition), which is listed by Taikang Life Insurance, has two major functions: personal protection and capital reserve, which can help customers achieve long-term wealth management, create a "safe haven" for wealth, and become a powerful tool for long-term steady value-added.
In the future, Taikang Life will continue to uphold the belief of long-termism, focus on professional and in-depth services, adhere to the long-term interests of customers as the core, provide comprehensive wealth solutions, and satisfy customers and give back to the society with better products and professional services.
First instance: Zhou Xue.
Second trial: Liu Shuqi.
Third trial: Xu Zi.