Who is the live broadcast room on Douyin that is the best at selling tile grout?
As a senior brand of building auxiliary materials in ChinaOld stubbornbecame the answerer to this question.
In the era of Internet digital economy, many new and old brands of sewing agents have opened a competition on the same stage in the channel and market, in such a "fairy fight" in the sewing agent market, the old stubborn based on high-quality products, innovative marketing methods, as soon as they appeared, it attracted hot attention.
In the digital wave, Lao stubborn keeps up with the pace of the times, actively deploys popular social platforms such as Douyin, and opens a series of unique brand live broadcast rooms through the star popular product of water-based epoxy colored sand.
These live broadcast rooms are not only a window for product display, but also a bridge for interaction and communication with consumers.
Through the form of self-broadcasting and live broadcast with talents, Lao stubborn made the topic of home decoration and sewing more rich and diverse, which not only showed the excellent quality of the product, but also made consumers feel the temperature and emotion of the brand.
In the live broadcast room of the old stubborn water-based epoxy colored sand, the professional anchor will not only interpret the product in detail, but also share the tips and experience of home decoration and sewing.
This entertaining and educational way not only allows consumers to understand the products in a relaxed and pleasant atmosphere, but also stimulates their yearning and pursuit of a better home life.
And this yearning is the brand value that the old stubborn water-based epoxy color sand wants to convey - so that every family can enjoy a delicate and comfortable living space.
It is worth mentioning that the performance of the old stubborn water-based epoxy colored sand on the Douyin live broadcast platform is amazing.
Less than a year later, itRealized on the Douyin platform"One ride in the dust", DengonThe top sales of the home decoration and sewing category has become the object of imitation and catch-up by many peers.
Such achievements not only prove the excellent quality and market potential of the old stubborn water-based epoxy colored sand, but also highlight its profound strength and innovative spirit in multi-dimensional marketing.
The success of the old stubborn is not only the success of the product, but also the success of the brand strategy.
Focus on consumer needs
First of all, the old stubborn always insists on taking the needs of consumers as the basic starting point. Based on this, Lao Stubborn has fully considered the emotional value of consumers, product experience, live broadcast services, welfare discounts, etc.
Consumers' pursuit of decoration building materials is no longer "enough", but to "beautiful", to "good", their preference for beauty sewing agent products is more obvious, pay more attention to the performance and quality at the same time, pay more attention to the aesthetic effect.
Win with product strength
As a senior brand of building auxiliary materials in China, Lao Stubborn has a development history of nearly 20 years, with 20,000+ offline terminal outlets, and has a deep brand foundation and product research and innovation strength.
Through the establishment of Shanghai and Chongqing dual R&D centers and Tsinghua doctoral research team, the old stubborn water-based epoxy color sand has unique advantages in product performance.
At the same time, Lao stubborn has always paid attention to the quality of products, strictly controlled raw materials, continuously developed and innovated, and provided consumers with high-quality products through strong first-chain capabilities, which also laid the foundation for the success of live broadcast activities.
Multi-dimensional online promotion
Through multi-dimensional online promotion and flexible marketing strategies, Lao Gu has successfully delivered the brand value to every consumer.
From A Shuang, a designer with tens of millions of Douyin fans, to the top knowledge blogger on the whole network, to Luo Yonghao's "Make a Friend" live broadcast room ......
The "circle of friends" of the old stubborn water-based epoxy colored sand is expanding day by day, and the marketing and promotion of online products has become more active.
In order to strengthen consumers' product awareness, the old stubborn also continued to make efforts through Douyin short ** to conduct various evaluations of the old stubborn water-based epoxy color sand.
In addition to the Douyin platform, Lao Stubborn has also created a full-platform content matrix such as Xiaohongshu, WeChat, Toutiao, and Baijiahao to popularize popular science knowledge related to beauty sewing to users and actively reach consumers.
In this process, the old stubborn water-based epoxy color sand has also gained the trust and support of consumers, laying a solid foundation for the long-term development of the brand.
In this era of change, the old stubborn water-based epoxy color sand interprets the unique value of the brand with multi-dimensional marketing with the attitude of being on fire at the beginning of the broadcast. It is not only the success of a product, but also the rise of a brand.
We look forward to that in the coming days, Lao Stubborn will continue to write its own glorious chapter, become a leader in the field of home decoration and sewing, and bring exquisite and comfortable living experience to more families.
*: China.com.
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