Recently, Visionox America, IncThe opening ceremony was held in Sunnyvale, California, and operations have begun. Visionox revealed that the purpose of relocating the subsidiary in Silicon Valley is to be able to face overseas markets more directly, meet needs more agilely, better serve overseas customers, accelerate the expansion of overseas markets, and further enhance Visionox's international market share.
It is understood that in recent years, Visionox has actively expanded brand customers in overseas markets, and has supplied international brands such as Fitbit (a subsidiary of Google), LG, Motorola, and Razer. With its leading technology in the field of AMOLED, Visionox has entered the ** chain of the world's mainstream mobile phone brands and gained more brand recognition. According to CINNO data, Visionox's global AMOLED smartphone panel shipments will increase by 68% year-on-year in 20234%, ranking third in the world.
As a representative region of high-end and high maturity, the North American market has always been a strategic place for brands to advance to globalization. Among them, California is home to world-renowned consumer electronics manufacturers such as Apple, Google, Meta and a number of scientific research institutions, and is regarded as the cradle and center of information technology in the United States and even the world. At the same time, Silicon Valley's technology potential is also radiating to West Coast technology hubs such as Seattle, where Boeing, Microsoft, and Amazon are located.
In fact, improving the layout of overseas markets and creating a new revenue growth engine has become the unanimous choice of China's leading display panel companies. One of the important reasons why domestic panel manufacturers "go overseas" to seek new growth points is that the overall overseas market space is larger. Thanks to the continuous improvement of product yield and technology, the competitiveness of Chinese OLED manufacturers in the global market has been continuously improved.
It is worth noting that as OLED accelerates its penetration in the medium-sized field, the development of overseas markets will also mean striving for a first-mover advantage in the medium-sized product market and preparing for long-term competitiveness.
At present, medium-sized products equipped with OLED are mainly overseas brand customers. For example, Audi announced that it will use 2.7 million OLED automotive displays from 2027 to 2030, and the world's leading consumer electronics manufacturers are also rumored to introduce OLED displays in their size applications. According to Omdia, the mid-size segment is expected to grow at a compound annual growth rate of 34% by 2030. By 2028, the mid-size segment will reach a total market of $10.5 billion and a total market of 84 million pieces.
Aiming at this growth point in the mid-size field, Visionox launched the Visionox Intelligent Pixelation (VIP) technology in May 2023, and the first module of the mass production project equipped with this technology was lit in December of the same year, achieving a key leap from technology development to mass production. In a recent institutional survey, Visionox mentioned that the company will "broaden the scope of cooperation with brand customers, from smart wearables and smartphones to the field of medium-sized laptops, and accelerate mass production." Whether Visionox's "going overseas" can smoothly sail to the new blue ocean and seize more market share, VIP technology may bring a lot of imagination.