Home goods retailer Dunelm reported a 4% increase in sales5%, and total sales increased to 8£7.2 billion, of which 36% of sales are generated through digital channels.
In its interim results for the 26 weeks ended December 30, 2023, Dunelm's active clients grew by 42%, and the frequency of transactions has also increased. It also opened 4 new stores, bringing the total number of stores to 183.
Nick Wilkinson, CEO of Dunelm, said: "Over the past six months, we've always put our customers first, ensuring that our broad range of products is value-centric, while expanding our product offerings, launching the best, and improving the experience across the industry. Our stores and digital channels.
This was particularly important in a more difficult** environment and resulted in strong sales performance and market share gains. Despite the ongoing pressure on consumers, we are encouraged by the variety of new customers shopping at Dunelm, and existing shoppers are coming back more often. In addition to our positive sales performance, we achieved a very strong gross margin, which is a testament to the intrinsic strength of our tight operational controls and business model.
As spring arrives and clients look to refresh their homes, our professional proposition continues to resonate strongly, and in a dynamic retail environment, we are relentlessly focused on growing and investing in our business to ensure we remain relevant and take our business to the next level. Wide appeal. We couldn't be more excited about our future as we build trust in our products and our "home at home" identity. ”