Today, more than half of them have officially quit the Spring Festival stalls and started to work. We have spent a lively Spring Festival, and we have also spent a cold Spring Festival, hot is topic marketing, and cool is film and television art.
At the beginning of the new year, society briefly ran to a stage of loss. The audience cannot judge the quality of the film works, the lawyers cannot distinguish the theft of cinemas, the film investors cannot figure out the rules of the game for the Spring Festival schedule and screening, and the public still does not understand the difference between legitimate defense and excessive defense.
During this year's Spring Festival, although fewer people watched the Spring Festival Gala, the number of moviegoers exceeded 16.1 billion, setting a new record for the number of moviegoers during the Spring Festival in Chinese film history. However, the box office performance of each film has been polarized, with a total of 8 films released, and finally 4 films announced their withdrawal, which is an unprecedented phenomenon.
Let's not talk about whether the withdrawn films such as "Mr. Red Carpet" and "Let's Shake the Sun Together" are good works, they have lost a mess in terms of studying market logic and figuring out the audience's psychology. Many viewers find it difficult to accept films that tell the story of terminal illness or serious illness during the Spring Festival**, and a movie (Mr. Red Carpet) that pursues calmness insists on squeezing into the lively Spring Festival file, and it is reasonable to be covered by the overwhelming popularity of films such as "Hot and Hot" and "Flying Life 2".
The director's marketing level of the movie "Hot and Hot" is directly catching up with Shi Yuzhu to promote brain platinum. How many of those who go into the theater to watch this movie are to appreciate the art of film, and most of them go to watch it because they like Jia Ling, and they are moved by her courage and perseverance to change their lives, so they contribute to the box office for her.
*Celebrity Xue Zhiqian watched the movie "Flying Life 2" with pictures to express his viewing feelings, which was accused by lawyers and the public of piracy and infringement. Netizens debated whether this behavior was piracy, and some lawyers even publicly stated that as long as the audience took pictures of the screen being shown, it was theft, and Xue Zhiqian's behavior was copyright infringement. As the controversy over the incident escalated, CCTV specially invited Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, to answer questions. Zhu Wei said that there is no such thing as piracy in the law, and Xue Zhiqian's act of filming Weibo on the screen falls within the category of fair use and does not constitute copyright infringement.
Article 24 of the Law of the People's Republic of China on the Promotion of the Film Industry stipulates that for the purpose of introducing or commenting on a work or illustrating a certain issue, the work that has been published by others may be appropriately quoted without the permission of the copyright owner and without remuneration to be paid, but the name or title of the author and the name of the work shall be indicated, and the normal use of the work shall not be affected, and the legitimate rights and interests of the copyright owner shall not be reasonably harmed.
The above law clarifies whether individuals can use stills or clips of a film to post social content, as well as the limitations of rights and obligations, such as what is appropriate and what is not. If you're quoting dozens, hundreds, or dozens of minutes of video, you're probably already in the category of inappropriateness.
The term piracy is only applicable to the theater side, the prohibition of piracy is a kind of viewing agreement proposed by the theater in order to restrain the audience, which is usually printed on the back of the movie ticket, as well as on the screen, and the binding effect of this provision is usually that the theater staff will come forward to stop the theft after discovering the theft, and request the deletion of the relevant recordings, **or**, and the circumstances may drive the audience away from the theater, etc., but the theater party does not have the right to fine, or even the right to call the police, After all, there is no legal requirement that audiences cannot film in theaters. After all, if you don't disseminate the video after filming, but just appreciate and learn by yourself, it will not constitute infringement.
If the pirate walks out of the theater and widely disseminates the stolen ** and **, it is necessary to consider its infringement, and it is necessary to accept legal punishment if it involves infringement of copyright. Whether it's a theater or a copyright owner, what they really want to crack down on is the suspects who make and disseminate the gun version of the film, in fact, you can take a camera while watching the movie, but you can't turn the content of the camera into a substitute for the original version, whether the movie is released or withdrawn, you can't publicly spread the gun version or the complete link of the film on the Internet without permission, what is embarrassing is that there are many bloggers on the Internet who specialize in disseminating the complete content of film and television works, and these resources have become their indirect economy**.
A simple incident of filming the screen and releasing the after-viewing feeling has opened up the ** of the legal profession, and also exposed the quality of the audience, abiding by the law is applicable to any occasion, but in the theater, in addition to abiding by the law, the audience should pay more attention to the issue of viewing etiquette and morality.
The celebrity was blackmailed in a chartered car in Changbai Mountain, and after ** posted a request for help, the driver involved was fined 30,000 yuan by the local transportation department; Ordinary people travel with their families, and they were driven out of the car and thrown on the road without buying 50,000 yuan bracelets, and after the reaction, the relevant departments said that the tour guide did not have time to apologize. Is there any sign of abdicating rip-off, extortion and fraud in the travel market in recent years? Perhaps the law enforcement units are indeed working harder to rectify the business and consumption environment, but the tourism market in reality is not as flattering and hospitable as the Spring Festival Gala sketch "Our Family Visits".
What is the ideal economic environment? Only ordinary people who do not have any social fame and appeal can report to the police after encountering commercial disputes, and the people involved can also be punished accordingly in time, which can be regarded as a just society. In a just society, where criminals pay the price for their crimes, no one profites through opportunistic and illegal means, and a person who lives an upright life is not frustrated, and even if the above phenomena occur temporarily, they can be quickly corrected by legal means.