Recently, the 102-year-old time-honored brand Four Seasons Beauty Soup Dumpling, with the "Four Seasons Beauty" trademark as collateral, obtained a loan of 10 million yuan from the Wuhan Jianghan Branch of the Bank of China.
Founded in 2018, Sijimei (Wuhan) Diet*** was formerly a Wuhan time-honored noodle shop with a history of 100 years, mainly focusing on the production and sales of soup dumplings. In 1995, Sijimei soup dumplings were awarded and recognized as "China Time-honored Brand" by the Ministry of First Ministry of China, and its soup dumpling making skills are the provincial intangible cultural heritage of Hubei Province. In the past two years, affected by factors such as fierce competition in the catering industry of raw materials, the time-honored Four Seasons Mei soup dumplings are facing the problem of insufficient liquidity.
After learning of the difficulties of the enterprise, Bank of China Wuhan Jianghan Sub-branch took the initiative to understand the needs of the enterprise, and tailored a financing plan, using the century-old trademark "Four Seasons" as collateral to put in a medium-term liquidity loan of 10 million yuan.
The value of "intangible assets" is realized
Examples of obtaining bank loans through trademark pledges are not uncommon, and cases of trademark pledge loans have abound in recent years, and more and more enterprises have obtained loans through trademark pledges.
Daqing Zhaoyuan County Catfish Gou Industrial Group *** successfully applied for a loan of 24 million yuan from the bank with the "Catfish Ditch" trademark right as a pledgeAccording to public data from the State Intellectual Property Office, in 2023, a total of 92 invention patents will be authorized in China10,000 pieces, 438 registered trademarks30,000 pieces, and the national patent and trademark pledge financing amount reached 8,539900 million yuan, a year-on-year increase of 754%, benefiting enterprises 370,000.The amount of claims guaranteed by Shanghai Yanzhong Beverage Time-honored Food Production Enterprise through the "Yanzhong" trademark reached 9800 million yuan, successfully obtained a loan of 50 million yuan from Bank of Shanghai;It is the highest amount of intellectual property pledge financing, the highest loan amount and the highest amount of pure trademark pledge financing in Shanghai over the years.
Gannan Liaoyuan Dairy Co., Ltd. successfully obtained a loan of 300 million yuan by pledging its "Liaoyuan" trademark, which provided a new impetus for the company's development
Yingkou Tianyuan Chemical Group successfully applied for a loan of 90 million yuan from Yingkou Bank by virtue of the ownership of the "Tianyuan" trademark as collateral
The famous trademark "Hongyi" in Heilongjiang Province held by Harbin Hongyi Group completed the registration procedures through the Heilongjiang acceptance point of the Trademark Office of the State Administration for Industry and Commerce for the registration of the pledge of the exclusive right to use the registered trademark, and obtained a bank loan of 33 million yuan, becoming the first enterprise in Harbin City to obtain a loan by pledge of a household trademark.
At present, many provinces, cities and regions encourage enterprises to use the intangible assets accumulated over the years to carry out financing cooperation, and major commercial banks also issue pledge loans to some enterprises with high creditworthiness.
Trademark is not only the core embodiment of the corporate brand, but also considered to be the most valuable investment of the enterprise, trademark pledge financing can be the role of the trademark "intangible assets" vividly embodied, the real gold bank loan can help enterprises expand the production line faster, complete the product transformation and upgrading, but also at the critical moment to help enterprises tide over the difficulties, help small and medium-sized enterprises to solve the problem of tight funds, become a strong backing for the worry-free development of enterprises, but also conducive to enterprises to better protect and use intellectual property rights, build corporate brands.