In today's era of rapid change, New Oriental has redefined itself in an unprecedented way.
Oriental Selection, which seems to be a single product brand or MCN organization, is actually a multi-ecological empire.
It covers many fields from agricultural products to beauty, from online to offline, from self-management to the cultivation of friends, showing the new strategic layout of New Oriental in the new era.
First of all, as a product brand, Dongfang Selection focuses on high-quality and characteristic products, covering daily needs such as grilled sausages, rice, milk, etc., and also extends to more personalized beauty, underwear, paper towels and other fields.
This not only satisfies the diversified needs of consumers, but also brings a stable income to New Oriental**.
At the same time, Dongfang Selection has also launched a series of self-operated products such as grilled sausages, luncheon meat, cakes and so on, which has further enriched the product line and enhanced its brand influence.
Secondly, Oriental Selection has demonstrated its characteristics as an MCN institution.
By planning diversified content such as the traceability of agricultural products and tourism columns, it has successfully attracted a large number of fans.
Especially those teachers who turned from the podium to the camera, their personal charm and professional ability have brought huge traffic to Dongfang Selection.
This content-driven business model not only enhances the brand value, but also opens up new business opportunities for New Oriental.
In addition, Dongfang Selection has also made a layout in the field of e-commerce platforms.
By creating an independent APP, it not only sells its own goods, but also attracts more merchants to settle in, forming a complete business closed loop.
At the same time, the competition with mainstream e-commerce platforms has also brought greater development space and more opportunities for New Oriental.
Not only that, Dongfang Selection also played the role of the Whampoa Military Academy in cultivating friendly businessmen.
It not only brought fire to "Gaotu" and "Xuejia Excellent Products", but also gave birth to cutting-edge companies such as "Walking with Hui".
This business model with incubation as the core has not only strengthened New Oriental's business ecosystem, but also cultivated a group of outstanding talents for the entire industry.
It is worth noting that a subtle competitive relationship has formed between the three platforms of Oriental Selection, Walking with Hui, and New Oriental Live Room.
This kind of competition is not a zero-sum game, but mutually reinforcing and growing together.
The wrestling between them not only enhances their respective brand value, but also brings greater development space to New Oriental.
In this multi-ecological empire, New Oriental has demonstrated its outstanding business wisdom and innovation capabilities.
It skillfully uses various business models and strategic layouts to enable each platform to support each other and grow independently.
This decentralized and centralized management philosophy enables New Oriental's risks to be effectively controlled, and at the same time opens up infinite possibilities for its future development.
Looking back on the past, New Oriental was criticized for Dong Yuhui's stage problems, but now, it has built a bigger platform for Dong Yuhui.
This is not only a recognition of Dong Yuhui's personal ability, but also an affirmation of New Oriental's strategic vision.
In this multi-ecological empire, everyone can find their own stage, and every effort can be duly rewarded.
To sum up, Oriental Selection is a diversified ecological empire of New Oriental in the new era.
With innovation at its core and diversification as its strategy, it has created a business ecosystem that is both decentralized and centralized.
In this ecosystem, each part can be fully developed and at the same time add new vitality to the entire ecosystem.
This new business model and strategic layout will undoubtedly bring broader development prospects and unlimited possibilities to New Oriental.