As the most influential Chinese singer in the world, Jay Chou has always been in the center of traffic, and whenever a new song is released, he will inevitably dominate the charts on the circle of friends or major social platforms. On the occasion of the New Year's Day of 2024, the aftermath of "Christmas Star" has not yet dissipated, and Jay Chou once again announced that he will join hands with a new friend - Chang'an Qiyuan and become a brand ambassador. In the Chinese music scene, singers who can bring influence are constantly flowing water, but Jay Chou has always stood at the top of the music scene; Similarly, China's auto market is also surging with new brands under the changes of the times, and who is at the top of it? After market competition and screening, the answer has been revealed, and Chang'an Qiyuan is one of them.
Jay Chou has brought the Chinese music scene into a new era with his imagination and creativity, and various music styles have been integrated into the national style, making Hualiu a top stream; At the same time, Changan Qiyuan is Changan Automobile's new solution for the era of digital intelligence, and it is the vanguard and top of the current Chinese auto brands for the transformation of new energy and digital intelligence. This is not a simple combination of the title of "top stream", but also a fit of inner spirit. As Jay Chou's lyrics express, "I stick to the style, I live in my world......."Others have paved the way for you, but I choose to go uphill." This spirit of moving forward to the new coincides with the strategic mission of Chang'an Qiyuan to move towards a new direction. For this cooperation between the two, some people say that this is the collision between the top stream of the music industry and the top stream of the current automobile circle, and some people say that it is a combination of cultural self-confidence and national car self-confidence. The Chinese flow is surging, and the trend is risingThe word is aptly used to describe China's auto market in recent years. The long-solidified market and brand pattern have been loosened by the heavy blow of accelerating the transformation of new energy, and the joint ventures and imported brands that have been lying in China to make money have begun to be anxious, and a number of independent brands have broken the deadlock and broken the waves by the east wind of new energy. The traditional powers of Europe, America, Japan and South Korea have gradually slipped from the top position, and at this time, who is the top of the car circle? The answer should be found in the independent brand, yes, "Hualiu is surging, and the trend is rising." "China's auto brands are accelerating to the top position in the industry, and the new development trend will also be guided by independent brands.
After the end of the battle around new energy, the first half of the competition in the context of the era of great changes in the automobile has reached the time to summarize, but the summary does not mean the end, the second half of the track dominated by intelligence is being rolled out in an orderly manner, and there is a sense of acceleration, and the direction of a new round of industry competition has been clear. Especially in 2023, we have seen more and more traditional brands begin to focus on the investment and achievements of their own brands in the field of intelligence. Then there are technology companies Huawei and Xiaomi competing to enter the game, Yu Chengdong and Lei Jun expressed their products in different ways in the field of intelligence. It can be seen that the new market trend is established by our own brand, and "Hualiu" has also become the mainstream of the current automobile market and the trend pursued by the products.
The so-called top stream, in fact, is also in response to the times, grasp the trend of the industry, in order to climb to the enviable peak, but when everyone is crowded to the tuyere of the times, it is too crowded. At this time, look at Changan Automobile, as early as 2017, the market has not had too many expectations for intelligent transformation has been clearly planned, and now Changan Qiyuan has entered the market, when others are still looking for vacant land to take root, the technical achievements belonging to Changan have been implemented and blossomed. Numbers, intelligence, to establish the new self-confidence of the national car"New energy is just a prologue, digital intelligence is the future", Chang'an Qiyuan is a blockbuster answer sheet for this. Changan's purpose of launching Qiyuan to the market is also very clear, that is, to take the lead in gaining a firm foothold on the intelligent track, which is not a whim of Changan Automobile, but a planning layout ahead of other brands. In 2017, Changan Automobile began to lay out the new energy "Shangri-La" plan, a year later, when competitors reacted to start the new energy transformation, Changan further added the "Beidou Tianshu" intelligent strategy, only this year, Changan has made many progress in the field of intelligence, such as cooperation with Wenxin Yiyan, signed an agreement with Tencent, signed a memorandum of cooperation with Huawei, etc.
It can be said that Chang'an has been at the forefront of the industry at every step. Today, under the Shangri-La Plan, Chang'an has reserved high-energy ratio semi-solid-state batteries, Force super electric drives, Force range extenders, Chang'an smart cores, etc.; Beidou Tianshu plans to have SDA digital smart space, SDAZoneCC Ring Network ** computing architecture and other technologies as support. Changan has sufficient reserves on the intelligent track in the future, and such reserves are its confidence and confidence to strive to become the top of the market. However, these terms seem a bit obscure, so how are these technologies embodied in the product? Changan Qiyuan A07 can be regarded as a masterpiece, this is the first model of Changan Qiyuan, and it is also the culmination of brand technology. For example, the transformation of new energy has also brought some troubles and anxieties to consumers while bringing a new experience, but Changan Qiyuan has also given intelligent characteristics to the electric drive, so that it can bring more energy-saving energy consumption and better performance, such as the extended range version of Changan Qiyuan A07 can achieve pure electric (CLTC) ultra-long range of 200km, comprehensive range of 1200km, feed fuel consumption (CLTC) 45L 100km data performance.
Then there is an interactive experience, and now the AI that is very popular in all walks of life has also been introduced into the interactive system, and the super understanding of communication AI butler cooperates with 154 inches 25K smart screen, 50-inch long-distance full-information AR-HUD and other interactive windows bring a more convenient and more comfortable smart interactive experience. Changan Qiyuan's main "data" and "intelligence" are not confined to a certain field, but are reflected in many aspects of the product, including power, energy and other core areas, as well as emotional interaction inside and outside the cockpit, which is actually through the technical strength of digitalization and intelligence, with a new way to solve consumers' demands for automotive products and future expectations. The earlier the layout of digital intelligence, the faster the concept can be transformed into technology and empowered to the product, and then the product can meet the actual needs of the current mainstream consumer groups. Since the official launch of Changan Qiyuan A07 at the end of September 2023, its monthly sales have ushered in two consecutive increases; In the past 12 months, Changan Qiyuan received orders of 11,157 vehicles and delivered 6,926 vehicles in a single month, which also means that only 4 months after the brand was released, the sales volume of Changan Qiyuan has exceeded 40,000 units.
With the gradual rollout of products and the establishment of confidence, Changan Qiyuan strives to launch 10 new digital and intelligent evolution new automotive products to the world by 2025, and by 2030, Changan Qiyuan strives to achieve a sales scale of 1.5 million units. This is where we answer some questions. How many brands in the current market can claim that their products have achieved all-round evolution in digital intelligence? There are very few people like Chang'an Qiyuan who focus on this field, especially in the fiercely competitive 1559-17.990,000 market, there are many opponents, and the involution is extremely serious, but Chang'an Qiyuan A07 chose to enter it, and the accumulation of intelligent technology behind it has given it enough confidence.
Is such a product feature accepted by consumers? The aforementioned data speaks for itself, if it is not accepted, it will not usher in a continuous increase in sales in such an involuted market, and at the same time, digital intelligence is now recognized as the development direction of the automotive industry, and it will also be the core of competition in the automotive market in 2024. Finally, has your self-confidence been built? The answer is yes, "data, intelligence" brings stronger performance and a new interactive experience, and this is also the future for a period of time, Chang'an Qiyuan's livelihood fundamental, and the key to winning the market, as the so-called who first understands the market demand who will establish the industry trend, Chang'an Qiyuan's self-confidence will also become a strong impetus for its progress to the top of the car circle. SummaryThe first half of the change of the times is new energy, the second half is intelligence, this is the consensus reached by the current industry, if the previous understanding of intelligence is still limited to the car machine, screen, then now with the advancement of technology and changes in consumer demand, intelligence will cover the entire product, penetrating into various functions and interactive scenarios. What Changan Qiyuan is doing is: from brand concept, to technical reserves, to the complete digital and intelligent evolution at the product level. With the entry of many products of Changan Qiyuan, it has been one step ahead in the intelligent track, and the feedback from the market is enough to make Changan Qiyuan confident and confident. If it is called "the top stream of the new car-making era", Changan Qiyuan lives up to its name. 【idailycar】