InBusinessThere are a lot of important ways of thinking in the world that help people succeed. Among them, the Jewish "umbrella selling" mentality is a widely accepted idea, by turning small money into big money, inBusinessSucceed in the market. This article will introduce the definition and history of the "umbrella selling" mentality, explain how Jews have succeeded through the "umbrella selling" mentality, and how the "umbrella selling" mentality can be applied to individualsBusinessIn practice, small money becomes big.
1. Definitions
"Selling umbrellas" thinking is oneBusinessBusiness strategy means actively preparing for bad weather without predicting the future. It is derived fromItalian RenaissancePeriod. At the time, people used "selling umbrellas" as a metaphor to express the need to be prepared for adverse situations. Later, this metaphor wasBusinessThe world borrows and becomes a haveBusinessThe concept of practical significance.
2. Origin
The origins of the "umbrella selling" mentality can be traced back to the Jews in GermanyBusinessBusiness practices. At that time, Jews had a low social status and were subjected to all kinds of racial discrimination and restrictions, so they had to passStart a businessto survive. In the confined environment, Jewish merchants had to be sensitive not only to the needs of the market and customersBusinessOpportunity to earn more wealth. Therefore, the "umbrella selling" mentality became JewishBusinessA basic way of thinking in business.
Example 1: Discover market demand
The Jewish mentality of "selling umbrellas" was first reflected in their active exploration of market demand. In Jewish-run shops, they are always good at paying attention to the needs of their customers. For example, a Jewish businesswoman who deals in household utensils found that there were many people in the local market who needed high-end cutlery and utensils, but there was no merchant who could meet their needs. So, the businesswoman quietly contacted some factories that made high-end tableware and utensils and began to import and sell these products. As a result of her ability to meet the needs of consumers, her business got better and better, and she made huge profits in a short period of time.
This case shows that the Jews realized the goal of making a small fortune bigger by observing words and feelings, discovering the needs of the market, and proactively meeting the needs of customers.
Example 2: In-depth understanding of the industry
Another example of the "umbrella selling" mentality is a Jew in New York, USAIndustrysuccess. The Jew is enteringIndustryPreviously, he operated a shop that sold grilled chicken and ham. By taking a deeper dive into the industry, he found that the store has very low margins because the industry is very competitive and the gross margins are very low.
So, he understoodIndustryAfter that, it was decided to enter this field. He believes that although the industry is also very competitive, he has a lot of experience and resources in the field. As a result, he started his own ** company and stood out from the competition. Eventually, his ** company made a lot of advertising revenue and becameIndustryOne of the leaders.
This case illustrates that Jews discovered it through in-depth knowledge of the industry and the marketBusinessopportunities, and thus earn more wealth.
1. Grasp the market demand
To apply the "umbrella selling" thinking, you first need to be familiar with the market demand. Only by grasping the needs of the market and having a full understanding of the development trend of the market can it be discoveredBusinessOpportunity. Therefore, in practice, it is necessary to uphold keen insight and the courage of trial and error, invest a lot of time and resources in market research, and adapt to market changes in a timely manner.
2. In-depth understanding of the industry
On the basis of market demand, you also need to have an in-depth understanding of your own industry. Only by mastering the knowledge and skills of the industry and having enough professional experience in the field can you stand out in the industry. Therefore, it is necessary to continuously learn and research cutting-edge technology and knowledge in the industry to improve their competitiveness.
3. Build a personal brand
Once you have a good grasp of the market demand and a deep understanding of the industry, you need to start building your personal brand and improving yourselfBusinessValue. Personal branding is the way to attract customers and build a good reputation by showcasing one's skills and experience, as well as providing a high level of service. Therefore, in practice, you need to be humble to learn and constantly improve your skills, and promote your brand through various ways.
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