Chao News Client Editor Ye Haihan.
When it comes to high-end silk scarves, many people think of international luxury brands such as Hermès, Gucci and Burberry. However, in the past 2023, a silk scarf produced in Hangzhou not only sold more than 13 million a year, but also defeated Gucci and Burberry, the two top luxury brands, and won the single product sales championship.
More than 13 million were sold in a year!
Wansli defeated the big luxury brands to become the annual sales champion.
Recently, a Tmall 2023 annual silk scarf scarf category sales data has aroused strong attention. According to the data of the business consultant from January to December 2023, the sales champion of the 2023 Tmall "Silk Scarf Scarf" category is a double-sided printed square scarf from Wansli, and the two major luxury brands Gucci and Burberry's Double G Tilhua Wool Silk Double-sided Scarf and Wool Tilhua Scarf are ranked second and third respectively.
The sales of these three silk scarves on Tmall exceeded 10 million, among them, the sales of Wansli's popular silk scarf "Yulan Fu" exceeded 13 million. In fact, whether it is sales volume or sales, in 2023, the Wansli silk scarf will firmly occupy the first place in this category.
Silk + AI Wanshili brand creativity out of the circle.
A silk scarf made in Hangzhou is not only on an equal footing with many international brands, but even surpasses in sales. In the past year, young people have voted for their favorite silk scarves with practical actions, and behind them is also the continuous efforts of Wansli in brand culture, creative design, and emerging technologies in recent years.
At the Hangzhou Asian Games, the innovative experience of customizing a silk scarf from design to production to getting the real thing only takes 2 hours, which left a deep impression on the world. Not only that, the "Asian Games Brocade" silk medal ribbon, silk mascot and welcome national gift silk scarf flowers and other innovative and creative products created by Wansli have allowed the world to see the charm of Chinese silk and also know the innovative national gift silk brand "Wanshili".
We are fully confident that in the era of artificial intelligence, we will surpass the traditional luxury brands of the West, make the design convenient, efficient and full of creativity, and meet the aesthetic needs of consumers to the greatest extent. Li Jianhua, chairman of Wansli Silk, delivered a speech at the "Wansli Flower Model" press conference held in January with great ambition, and also revealed the secret of young people falling in love with silk.
The Wansli flower model is the first practical graphic AI model in the global silk industry, which is based on the "500,000+" pattern database of the Wansli AIGC laboratory and the AI image algorithm matrix composed of more than 300 integrated algorithms, so that everyone can become an excellent silk scarf designer.
In addition, Wansli has pioneered the world's first waterless printing all-in-one machine with independent core technology, which realizes zero discharge of printing sewage, and innovatively integrates the production processes such as printing, steaming, and finishing into a small machine, which has significant advantages such as pollution-free, small size, and fast speed, and realizes real flexible manufacturing.
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