The box office of the Spring Festival stalls broke 8 billion Jia Ling Han Han s financial reshuffle,

The Year of the Dragon Film Market is off to a good start. In the 2024 Spring Festival (February 10-February 17), the national movie box office will be 801.6 billion yuan, and the number of moviegoers was 16.3 billion, an increase of 18 percent compared with the box office and number of people in the Spring Festival in 202347% and 2636%, all of which set a new record for the Spring Festival.

The reporter from Nandu noticed that behind the warm festive atmosphere, there were several happy and sad scenes, and at the same time, the film and television companies that are the most good at investing and betting on treasure and the most lonely filmmakers were born. Among them, the most successful bets are on China Films, Hengdian Pictures and China Ruyi, and the top four films at the box office that are still in the schedule are all involved in these three companies; Jia Ling's "Hot and Hot" and Han Han's "Flying Life 2" won the championship and runner-up respectively, and the Nandu reporter combed the investors behind the two films and found that Jia Ling and Han Han's "capital circle of friends" has changed.

At the same time, this year's Spring Festival file is also full of situations, in addition to a total of 4 movies starring Andy Lau "Mr. Red Carpet" and other films withdrawn from the Spring Festival file, the "theft incident" has also caused a controversy.

According to incomplete statistics from Nandu reporters, the production and distribution of 8 Spring Festival films this year involves a number of listed companies, including China Film, Hengdian Film and Television, Guangguang Media, Wanda Film, Bona Film, China Ruyi and other old film and television listed companies, Ali Pictures and Maoyan Film, two Internet film companies are also betting around.

The most successful bets are on China Films, Hengdian Pictures and China Ruyi, and the four films that are still in the schedule are all involved in these three companies.

A total of 5 Chinese films "entered the war".In addition to participating in the production of the two box office champion and runner-up films of "Hot and Hot" and "Flying Life 2", he also participated in the production and distribution of films such as "Article 20", "Bear Infested: Reversing Time and Space", "Let's Shake the Sun Together"; Hengdian Film and TelevisionZhejiang Hengdian Films, a wholly-owned subsidiary, participated in the production of 4 films of the Spring Festival films, "Bear Infested: Reversing Time and Space", "Flying Life 2", "Let's Shake the Sun Together" and "Article 20"; Chinese ConfucianismIs it the co-producer of "Hot and Hot", or "Flying Life 2" and "Bear Infested". Producer of 3 films, "Reversing Time and Space" and "Article 20".

Alibaba Pictures participated in the production of "Hot and Hot" and "Flying Life 2", and is also the co-producer and distributor of "Bear Infested: Reversal of Time and Space" and the co-distributor of "Flying Life 2".

Strong with partners with stable output**It seems to have become a new magic weapon for the Spring Festival。This year, following "Sniper", "Man Jianghong" and "Solid as a Rock", Guangguang Media teamed up with Zhang Yimou again and cast the film "Article 20". At the same time, Xinli Media also continued to bind with Jia Ling this year and became the first producer of "Hot and Hot".

Behind the champion and runner-up: Jia Ling and Han Han's capital circle of friends changed

As of press time, "Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20" are temporarily among the top four box office in the schedule, with a single film box office of more than 1.2 billion, accounting for 97 of the total box office of the schedule5%。Combing through the two masterpieces of Jia Ling and Han Han, it can be found that they reflect a change in the "capital circle of friends" behind Jia Ling and Han Han.

The most eye-catching film in this year's Spring Festival is "Hot and Hot". A month before the Spring Festival, Jia Ling, the star and director of "Hot and Hot", posted a long post on social ** for the first time announcing that "I lost 100 pounds", which fired the "first shot" announced by the Spring Festival movie, and also shocked netizens and even peers "What else will you play in the next Spring Festival announcement".

While the discussion about "Hot and Hot" has come and gone, the actual box office has also been rising. As of press time, the cumulative box office of "Hot and Hot" has exceeded 2.6 billion. Beacon data shows that since the second day of the Lunar New Year, the movie has won the box office crown for 6 consecutive days, breaking the box office record of the Spring Festival feature film schedule held by "Man Jianghong", and the box office of the film is amazing, with a box office of more than 300 million for 6 consecutive days.

In 2020, a 2021 Spring Festival movie "Hello, Li Huanying" that created a box office of 2.7 billion was 5300 million yuan of net profit has contributed, this year Xinli Media once again joined hands with Jia Ling, and issued an announcement before the release of the movie, saying that Xinli Media is the first producer of "Hot and Hot". In addition to Xinli Media, there are 7 producers behind "Hot and Hot", namely China Film, Alibaba Pictures, China Literature and Television, Big Bowl Entertainment, Sanya Literature and Art Xiaohong, Beijing Pony Riding Culture and Penguin Film and Television. Among the 8 producers, Tencent's Xinli Media, China Literature Film and Television, and Penguin Pictures, and Jia Ling's affiliated companies Big Bowl Entertainment, Sanya Literature and Art Xiaohong, and Beijing Pony Riding Culture, each accounted for 3 seats.

Compared with the investors of "Hello, Li Huanying", the capital lineup of "Hot and Hot" has changed dramatically, first, compared with "Hello, Li Huanying", there is only 1 Jia Ling capital, and among the producers of "Hot and Hot", there are 3 affiliated companies with Jia Ling, and Jia Ling herself obviously has more right to speak. At the same time, Beijing Culture, the largest producer who once escorted Jia Ling's movie "Hello, Li Huanying", has also disappeared without a trace.

It is reported that Beijing Culture has invested 10 million yuan to jointly invest in the establishment of Beijing Big Bowl Entertainment Culture Media with Jia Ling and others*** Beijing Culture itself has also launched popular models such as "Fengshen", "The Wandering Earth" and "Wolf Warrior 2", but under the influence of financial fraud and the "Zheng Shuang incident", Beijing Culture was once on the verge of delisting by "ST" from 2021, and it was not until mid-2022 that it successfully took off its hat.

Directed by Han Han and starring Shen Teng, "Flying Life 2" is the sequel to the movie "Flying Life", which won the runner-up in the Spring Festival file, and the cumulative box office has exceeded 2.3 billion, creating a new high in the box office of the film directed by Han Han. However, compared with "Flying Life" 5 years ago, the capital power behind "Flying Life 2".Guomai Culture, which has been steadily supporting Han Han's works such as "No Future", "Riding the Wind and Waves", and "Flying Life", is no longer available, and it is still partnered with Bona Films, an old player in the Spring Festival stalls.

In the Spring Festival of 2021, "Four Seas", which had high hopes, asked Guomai Culture to issue an investment loss announcement in April of that year, according to which Guomai Culture invested in "Four Seas" with a loss of about 7 million yuan to 9 million yuan. Later, Lu Jinbo said in an interview that Guomai has never regarded investing in films as the company's main business, and has no plans to continue to invest in films in the short term.

Andy Lau was "the most frustrated", with a wave of withdrawal and controversy over theft

On the one hand, Shen Teng once again raced to realize his dream, Ma Li became a Mou girl, Jia Ling lost 100 pounds to "win once", and on the other hand, 4 movies, including "Mr. Red Carpet" starring Andy Lau, officially announced that "if you can't beat it, you can run", which is equivalent to "half of the movies are out of the schedule", and the number can be called to create a "withdrawal tide".

On February 14th, Lianrui Pictures' official Weibo posted that ""Let's Shake the Sun Together" has made a major mistake in the selection of schedules and will withdraw from the Spring Festival file", which also fired the first shot of the Spring Festival film withdrawal tide, and then, the animated film "Huang Pi: The God of Wealth Cat", "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau and the animated film "Eight Rings: The Nether of the Canopy" have been announced to be withdrawn one after another.

It is worth mentioning that Huanxi Media, which mainly produces "Mr. Red Carpet", is the main producer of last year's Spring Festival champion "Man Jianghong". Before the release, "Mr. Red Carpet" starring Andy Lau and director Ning Hao appeared in Dong Yuhui's live broadcast room together, 300,000 movie tickets were sold in seconds, and later 300,000 were added, and 600,000 movie tickets were sold during the live broadcast, with a total transaction of nearly 12 million yuan, but the total box office of "Mr. Red Carpet" was only 82.16 million during the entire Spring Festival.

In response to the box office situation of "Mr. Red Carpet", Ning Hao previously responded that "Mr. Red Carpet" finally chose to be released during the Spring Festival in 2024, which can be regarded as a helpless compromise, "In the benign film market, movies should be entertainment delicacies on weekends, rather than specific consumer goods on holidays." There is a lot of competition during the Spring Festival, and there is really no good way. In the contrast between the heat at the beginning and the desertion of the schedule, some people said that Andy Lau may become the "most frustrated person" in the Spring Festival stalls.

In addition to the wave of withdrawal, "stealing photos" also caused a wave of controversy during this year's Spring Festival. It is reported that singer Xue Zhiqian released a promotional Weibo in support of "Flying Life 2", which contains a large number of screenshots of movie screens, which is suspected of copyright infringement and has also caused a ** battle between fans and movie supporters. Subsequently, Dong Runnian, director and screenwriter of "The Annual Meeting", Shao Yihui, director and screenwriter of "The Myth of Love", Bi Zhifei, director and screenwriter of "Dream Showbiz", Chen Yu, screenwriter of "Man Jianghong", "Solid as a Rock" and "Sniper", Lu Yang, director and screenwriter of "Embroidered Spring Knife", Gao Qunshu, director of "The Wind", and other film and television industry practitioners have spoken out against film piracy.

However, Nandu reporters also paid attention to the fact that according to the data of Lighthouse Professional Edition, as of February 17, 50 new films have been finalized and will be released in 2024. Chen Jin, a data analyst at Lighthouse Professional Edition, said that this year, there are 4 films with a Douban score of 7With a score of more than 9, it can be said that the overall reputation of the Spring Festival stalls is the strongest in the past years. "The record-breaking box office of the Spring Festival movies has made a good start for the film market in the Year of the Dragon, and we hope that the good reputation of the Spring Festival will promote more audiences to become 'repeat customers' in cinemas." Chen Jin said.

Written by: Nandu reporter Lin Wenqi.