Recently, the IP of ice and snow tourism has frequently "gone out of the circle" and has become a hot topic. The heat from Harbin continues toMoheChina's northernmost city has once again ushered in a surge in popularity. EspeciallyNanningof 11 "smallGranulated sugarTachibana" led a tour group to visitMohe, they are uniformly orangeClothing, sing the national anthem, toBorder guardsThe warrior's salute attracted the attention and love of the majority of netizens. This group of cute children aged 3-6 years old because of the unityClothingAffectionately known as "small" by netizensGranulated sugar"Tangerine" has become a hot IP of the new year. So, why can the ice and snow tour IP frequently "go out of the circle", in thisNew Yearhas attracted so much attention?
1. The unique charm of ice and snow tourism
As a characteristic form of tourism, ice and snow tourism has a unique charm that attracts a large number of tourists. Playing in the snow and ice can be a wonderful scenery and unique experience that is different from other seasons. On iceDragon boat racingSitMaratPlough climbing, watchingAuroraActivities bring visitors a different kind of happiness and excitement. Especially for tourists in the southern region, they often have little opportunity to come into contact with snow and ice, so the curiosity and anticipation of ice and snow tourism are even stronger.
2. The development potential of ice and snow tourism
Ice and snow tourism has been vigorously promoted and developed in recent years, and local tourism organizations have also invested in the construction and promotion of the ice and snow industry, making the ice and snow economy a blue ocean. According to the statistics of the railway department, from December last year to the 28th,MoheThe number of passengers shipped from railway stations increased by 734 year-on-year6%。This shows that with the rise of ice and snow tourism, more and more people have begun to pay attention to and participate in ice and snow tourism activities. And according to estimates, in the 2024-2025 ice and snow season, China's ice and snowLeisure tourismThe number of people is expected to reach 5200 million people, ice and snowLeisure tourismRevenues will reach 720 billion yuan.
3. High-quality reception service
Recently, a series of fancy hospitality measures have been launched in various places to provide better reception services. In the process of ice and snow tourism, tourists can feel the sincerity and intentions of local ** and tourism organizations, which can meet the various needs of tourists, so that the tourism experience of tourists has been greatly improved. For example:MoheCulture and Tourism Bureau: forNanningThe safety and security of tourists, as well as the upgrading and innovation of tourism facilities in Harbin and other places, have provided tourists with a better travel experience and enhanced their favorability towards these ice and snow destinations.
As a form of characteristic tourism, ice and snow tourism has unique charm and development potential. The unique charm of ice and snow tourism comes from its unique scenery and activities, which attract the attention and participation of a large number of tourists. Ice and snow tours not only allow people to feel the beauty and tranquility of the ice and snow, but also to experience the iceDragon boat racing, ornamentationAuroraand other unique activities, bringing a different kind of happiness and surprises to tourists. In addition, the development potential of ice and snow tourism cannot be ignored. With the increasing interest in ice and snow tourism, the ice and snow industry in various places is also continuing to grow and develop. ** and the strong support and investment of tourism institutions, but also provide a good environment and conditions for the development of ice and snow tourism. It is expected that in the coming years ice and snowLeisure tourismThe number of people and income will continue to grow, and the ice and snow economy will become an important pillar industry.
Ice and snow tours can frequently "go out of the circle", but also benefit from the high-quality reception services provided by various places. In the process of ice and snow tourism, local ** and tourism organizations have provided a series of high-quality hospitality measures, so that tourists can feel a better travel experience and enhance their favorability towards ice and snow destinations. For example, inNanningsmallGranulated sugarTangerineMoheDuring the trip,MoheThe Bureau of Culture and Tourism shouted to netizens across the country to rest assured, and also made a commitment to the safety and security of young tourists. Harbin and other places have also made great efforts to upgrade and innovate ice and snow tourism, providing better services for tourists by improving the quality and quantity of tourism facilities. High-quality hospitality services can not only make tourists feel reassured and satisfied, but also enhance the visibility and image of the destination, attracting more tourists to participate in the ice and snow tourism activities.
The popularity of ice and snow tourism has also brought some challenges, especially in the areaFootfallPeak periods require dealing with the needs and safety concerns of different groups of tourists. In order to allow more people to enjoy the ice and snow feast with peace of mind, comfort and peace of mind, local ** and tourism organizations need to make predictions and preparations to strengthen safety and security. At the same time, the prospects for the development of ice and snow tourism are also very broad. As the ice and snow economy continues to heat up and the ice and snow tourism market continues to expand, ice and snow tourism is expected to become an important form and brand of ice and snow culture export with Chinese characteristics, injecting new vitality and impetus into the development of China's tourism industry.
In the summary, we can see that the IP of ice and snow tourism can frequently "go out of the circle", in addition to the unique charm and development potential of ice and snow tourism, high-quality reception services are also indispensable. With the increasing interest in ice and snow tourism, the development prospects of ice and snow tourism are also very broad. In order to achieve better development in the ice and snow tourism market, local ** and tourism agencies need to further strengthen cooperation, provide more high-quality services, and create a better tourism experience for tourists. I believe that in the future, ice and snow tourism will bring us more surprises and happiness.