In recent years,XiaomiIt has always been known for its third market ranking in the world, but it has always been in the fifth position in the domestic market. However, surprisingly, in December 2023,XiaomiSuddenly won the first place in the domestic market. This achievement has attracted widespread attention and discussion, but some netizens think that there is nothing too proud of it, because in the domestic market, the competition between these manufacturers is very fierce, and even the fifth place will not be too far behind the first place. The situation in the domestic market is different compared to the overseas market. In many countries, the top brands usually hold the lion's share of the market, while the bottom brands only get a small share. Take the U.S. market, for exampleApplesIt occupies more than 50% of the market shareSamsungIt occupies more than 20% of the market shareMotorolaIt occupies about 10% of the market share, while the fourth and fifth ranked brands have a market share of only about 3%. This is a common situation in many countries, where the top brands have an absolute advantage and the remaining brands have a relatively small share. However, judging by the data for the fourth quarter of 2023,XiaomiThe performance is impressive. XiaomiNot only is it at the top of the rankings, but the year-on-year growth is also very impressive, second only toHuawei, which also broke some people before about "".HuaweiAfter the return,Xiaomiwill be impacted". So,XiaomiHow did you get to where you got here?
First of all,XiaomiThe main reason for this is that it has solidified its fundamentals. Even in the most difficult times for the domestic market,XiaomiIt still has a market share of about 10%, which is enough to sayXiaomiThe basic strength in the domestic market is still quite strong. And in recent years,Red riceThe brand continues to make efforts in the cost-effective market and effectively consolidatesXiaomiThe basic user group. It can be said thatRed riceThe success ofXiaomiProvides a stable user base. The recently launched K70 seriesMobile phonesAt the time of the first sale, it broke the historical record of the K series, which is also reflected from the sideRed riceThe influence of the brand and the improvement of user recognition.
Secondly,XiaomiAdhering to the high-end strategy. XiaomiDigitalThe series was selected withApplesThe benchmark dual-flagship dual-size scheme is inXiaomiAfter the success of the 13 series,XiaomiThe outbreak of the 14 series also has a solid foundation. In addition, in the high-end imaging flagship market,XiaomiIn recent years, it has also won a good reputation and has become one of the three video kings. Through the efforts of the past few years,XiaomiThe high-end strategy has made a breakthrough, and the 4K-5K price segment has firmly occupied the market share.
However, we can't deny it eitherHuaweiRightXiaomicertain impacts. Although there is no direct conflict between the two brands for the time being, they are affectedHuaweiBrands under pressure will inevitably strive to take overRed ricemarket share. Moreover, the intensity of the competition is also obvious. Red riceIn the past year, it has been quite a bit suppressed by competitors, along withHuaweiPut more pressure on them, and the online marketplace will definitely be more competitive. And, by virtue ofHuaweibrand strength, it is foreseeable that the first place in the domestic market in 2024 will definitely beHuawei, while the remaining few can only compete for the second position. However, we need to understand that the market ranking is only superficial, and the more critical thing is the market trend and the structure of the product. When sales reach a certain level, companies must pursue higher profit margins.
In general,XiaomiIt has made certain achievements in the domestic market and regained the first ranking, which is indeed worthy of recognition. By consolidating the fundamentals and adhering to the high-end strategy,XiaomiGreat strides have been made. However, market competition is always thereDynamicEvery brand needs to constantly innovate and improve to stand out from the fierce competition. In the end, who can win the favor of the market will need continuous efforts and consumer choices.