Recently, the Spring Festival stalls have gradually approached, and this year's Spring Festival stalls are naturally competing with each other, and many good movies are rushing to be released in the Spring Festival stalls.
Since the Spring Festival is the hottest period of the year, it is a battleground for soldiers, and the marketing momentum of many movies is also particularly fierce.
Even the method of huddle for heating and evenly dividing the pieces is used.
It turned out that according to the revelations of people in the film industry, there will be six popular new films that will be released separately, the first of which is "Hot and Hot".
The movie "Hot and Hot" has attracted everyone's attention, after all, there are not many film and television works of this type now.
At present, the movie is a reproduction of another Japanese film work "100 Yuan Love".
Many netizens feel that this type of movie does not seek to surpass the original, as long as it can imitate one-third of the essence of the original movie, it is good.
In the past, the movie style was mostly "handsome man + beauty", and he liked to use his appearance to win everyone's attention, but Jia Ling's new film "Hot and Hot" completely subverted the traditional model.
The heroine of the movie, Jia Ling, is an out-and-out fat man, which makes people look forward to it, maybe this movie will bring us different surprises.
However, perhaps because she felt that the theme of the movie itself was a bit risky, and she was afraid that the box office of the movie would not be ideal, and now Jia Ling has also adopted a separate distribution model.
This model also has an advantage, which itself increases the voice of the film producer and avoids the theater chain from saying anything.
Because according to the previous distribution design, many film works will be squeezed by the filmmakers when they enter the theater.
Coupled with some scheduling costs and high movie ticket costs, it may lead to a big discount in the box office performance of the film and the audience's reputation.
And now, in order to avoid this situation, major movies have adopted similar means of "competition" and required theaters to meet its requirements.
If this requirement is not met, it will have to be released in theaters.
This method is equivalent to invisibly putting pressure on movie theaters, according to this proportion of film scheduling, movies such as "Flying Life II" and "Hot and Hot" account for 22%, and "Let's Shake the Sun Together" accounts for 12%, and the film scheduling market has basically been carved up.
Earlier, Xu Zheng had adopted a bold and innovative model.
sold his movie "Embarrassing Mother" to Douyin for 100 million yuan, making a net profit of 100 million yuan, showing the innovative charm of businessmen.
However, his behavior undoubtedly offended the cinema chain and did not meet the definition of the traditional film model, so he was also hacked miserably for a long time afterward.
Therefore, this time these movies will be released in the form of separate lines, and everyone is not sure what kind of results will be achieved.
And some netizens said that this movie will also take the form of a group, and the two movies must be *** so that the cinema can make a trade-off in order to get the greatest benefit.
After all, some movies such as "Bear Infested" are films that are sure to make money and do not lose money, and many parents will take their children to watch them every Spring Festival.
If the theater wants to **"Bear Infested", it must also ** another movie at the same time, then it means that the other movie can make endless profits, which can be regarded as a game of interests.
Of course, no matter how the film market changes, marketing is just a means, and there still needs to be a good quality of the film as a match.
Otherwise, no matter how many films are scheduled and the quality of a movie is high, the audience will not choose a bad movie.
In this case, a good movie can show its advantages very well and will not be shaken by market fluctuations, so it is better to improve the quality of the movie.