It s on fire, selling more than 4 million boxes a year! Young people s new favorite !

Mondo Social Updated on 2024-02-01

[Find the first mover].

Do you know flaxseeds?

Small, a bit like sesame seeds.

Because it's nutritious.

It is the "new favorite" of many young people

Internet**. In the Moganshan Research Institute, there is an enterprise that focuses on flaxseed deep processing products.

The annual sales volume reaches more than 4 million boxes.

Let's take a look!

In Huzhou Weiyi Biotechnology Co., Ltd., located in the Moganshan Research Institute, flaxseed meals, plant milk, milk crisps and other flaxseed deep-processing products are continuously coming off the production line, packed by workers and loaded into trucks and sold all over the country. Last year, the company sold more than 4 million boxes of products. At the beginning of 2024, the order volume has increased by more than 15% compared to the whole of last year.

Continue to innovate and tackle key problems

More than 30 patents have been applied

Founded in 2015, Weiyi Biotech is a national high-tech enterprise specializing in the R&D, production and sales of flaxseed extract. In the context of modern people's increasing attention to reasonable diet and balanced nutritional intake, flaxseed is widely welcomed in the market because it is rich in omega-3. It is understood that omega-3 is an indispensable unsaturated fatty acid for the human body, but the human body cannot synthesize itself and must be supplemented and intake.

As the flaxseed oil market becomes saturated, we focus on flaxseed functional foods to provide consumers with more new options for omega-3 supplementation. Wang Wei, general manager of Weiyi Biology, introduced that the processing difficulties of flaxseed are detoxification, preservation, and crushingThrough continuous technological innovation and process research, the company has applied for more than 30 patents, of which more than 10 have been authorized by the State Intellectual Property Office.

Through a number of patented technologies such as flaxseed hulling, detoxification and nano-emulsified microcapsule, it not only makes the nutritional application of flaxseed whole seed and whole powder safer and more convenient for daily consumption, but also more acceptable to consumers in terms of tasteIt has also been widely used in the fields of fat loss and weight loss, three highs and chronic disease management.

Relying on "black technology" products

Expansion into overseas markets

Compared with the two products that tend to be original and ecological, flaxseed oil water-soluble microcapsule powder, water-soluble plant omega-3 solid drink and other productsMore "black technology".。After nano-emulsified microcapsule embedding technology, a thin layer of water-soluble wall material will encapsulate the flaxseed extract, which is similar in appearance to milk powder, and will dissolve quickly when poured into water, and the absorption rate can be increased by 5 8 times compared with oil-soluble omega-3.

With its unique raw material technology and complete quality system, Weiyi Biotech has begun to expand overseas marketsIn addition to exporting to Southeast Asian countries, the company plans to enter the Korean and U.S. markets this year。At present, Weiyi Biotech is constantly improving its product chain and striving to seize more market share in the field of flaxseed.

The old plant is in full production, and the construction of the new plant is in full swing. This year, Weiyi Biotech has won more than 2,000 square meters of space in the Industrial Innovation Park of Moganshan Research Institute to build the second phase of the project.

Half of the site will be used as a R&D center, and we will jointly conduct research on new products and processing technologies for flaxseed and whole grains with Zhejiang University of Technology, and the other half will be built into a digital production workshopOnce operational, the new plant will have three times the current capacity。According to Wang Wei, in addition to carrying out school-enterprise cooperation, this year, Weiyi Biotech will also launch 2Version 0, and new oral products are in reserve.

-end-

Reporter: Xu Shengyu, Song Li Editor: Yu Gaolan Review: Xia Jiangen.

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